Top 10 most controversial ads 12 May 2011Last updated at 02:58 An advert showing a blind footballer kicking a cat across a pitch was the most complained about advert in the UK last year. The Paddy Power advert prompted 1,313 complaints to the Advertising Standards Authority (ASA). The total number of complaints received in 2010 was 25,214. Of those, 96% were from members of the public and 4% from the industry. Key grievances were animal cruelty and the sexual nature of some content. Here are the top 10 adverts of 2010, measured by volume of complaints: The television advert opens with a shot of a kit bag marked Blind Wanderers FC and two teams of blindfolded men in the middle of a game. People complained it was both offensive to blind people and could encourage animal cruelty. But the ASA said it was surreal and light-hearted in tone. Complaints not upheld Marie Stopes was accused of advertising abortion, but did not mention it in the advert This advert showed a young girl being read a bedtime story by her father.
Local search ad spending to hit $8.2B by 2015: BIA/Kelsey May 18, 2011 Local search advertising spending will grow to $8.2 billion in 2015, a 60.7% increase from 2010, according to a report from local media advisory firm BIA/Kelsey. However, the firm also predicted that local search's share of local ad budgets will decrease. The “US Local Media Annual Forecast (2010-2015)” report also predicted that the share of local searches, compared to general searches, will nearly double from 17.5% in 2010 to 30% in 2015. Neal Polachek, president of BIA/Kelsey, said it's “not inconceivable” that local search could account for 50% of queries by 2015, because consumers will increasingly use local-related terms because of their added relevance. “Increasingly, people understand that if they put in ‘tires Queens,' they're going to get a better set of results than just putting in ‘tires,'” said Polachek. “I don't know if a consumer is going to search about Britney Spears on his or her mobile phone,” he said.
Intel IT's Cloud Computing Strategy - View All Categories Business Intelligence : Analytics, Business Process Management, Content management, Dashboards, Data Mining, Performance Management, Databases, Datamarts/Data Warehouses, Information Management, Knowledge Management, Data Quality Development : Open Source, Windows/.NET, Web Development, Security, Mobility, Java, High Performance Computing, Embedded Systems, Development Tools, Database, Architecture & Design, C/C++ Government : Cloud/SaaS, Leadership, Information Management, Federal, Mobile & Wireless, State & Local, Enterprise Applications, Security, Policy & Regulation, Enterprise Architecture Hardware : Virtualization Hardware, Windows Servers, Utility/On-demand Computing, Unix/Linux servers, Supercomputers, Peripherals, Macintosh, Handhelds/PDAs, Grid/Cluster Computing, Desktops/PCs, Data centers, Blades, Processors Storage : Data protection, Disaster Recovery, Removable/Portable Storage, Security, Storage Fabrics, Storage Systems, Virtualization
21 Local SEO Resources Local Search is more important than ever before. Giving your online business the best local presence possible will help bring customers to your site as well as through the doors. If you are looking to target a local area or even a number of regional areas, then finding good quality local seo information is very important to help you carry out the work needed. Here are 21 great Local SEO resources that will help you find out more. Local SEO Keyword ResearchGetting the keyword research right is important to any SEO campaign. These articles give a good overview: Keyword Research for Local SEO Local SEO Keyword Generating Ideas Getting to Know Local SEO Ranking FactorsUnderstanding the factors behind gaining better rankings for local search will help you plan your campaign. Local Search Ranking Factors by David MihmLocal SEO Ranking Factors by Andrew Shortland Places To Find Local Search CitationsCreating citations are just as powerful as physial links when it comes to local SEO. Local SEO Guide
Why Ad Agencies Are Becoming Incubators « Agency Collaboration The lines continue to blur between advertising agencies and the world of high-tech startups. I suppose that once agencies started becoming venture capitalists, it was only a matter of time before agencies got into the incubator/accelerator game. Incubators, once discredited during the dot com bust, have made a major comeback in the Web 2.0/Social era, led by the recent success of programs such as YCombinator (which launched megahits Dropbox and AirBnB). In some ways, it’s easier for agencies to become incubators than venture capitalists. But as I noted for agencies becoming VCs, I believe that incubation is a smart marketing move that’s designed to help an agency’s business, rather than its investment returns. In his interview with Ad Age, Eric Johnson of Ignited provides a frank explanation for why Ignited decided to get into incubation: Here is why we started investing:Valuation/margin challenge: The ad agency business model has been under severe pricing pressure. Like this:
"Tweet" TV Commercial for The Bessies by Untitled Advertising Agency: CP+B, Canada Worldwide Chief Creative Officer: Rob Reilly Executive Creative Director: Aaron Starkman Art Director: Jon Lane Copywriter: Andrew Caie Designer: Andrew Cloutier Planner: Subtej Nijjar Management Supervisor: Naomi Olsen Agency Producer: Christine Harron Producer: Jen Walker Executive Producer: Lexy Kavluk Production House: Untitled Directors: Curtis Wehrfritz Editing House: Poster Boy Editor's Name: Brian Williams, Antti Kulmala, Danica Pardo Music Company: RMW music Music composer: Mark Rajakovic Audio Director: Ted Rosnick Sound Designer: Vald Nikolic Engineer: Dustin Anstey The TV Commercial titled Tweet was done by Untitled advertising agency for product: The Bessies (brand: The Bessies) in Canada. It was released in the Mar 2011.
Promoting Your Salon – This Beats The Yellow Pages Hands Down Have you any idea what the number 1 “offline” referrer of new clients to your Salon is? Is it the regular newspaper ad you run, what about “word of mouth”, even walk in traffic from the shopping centre you are located in. Maybe it’s the yellow pages! But if you ask me I’d be saying that the the Yellow Pages, as a source of hew business to your Salon… is dead in the water! And here’s why. I’ve been a a business owner just like you. I hated spending it… and I hated the annual visit from the Yellow Pages rep who used to explain all the new features they had that year and that it was only going to cost 8% more than last year. And then they’d go onto explain how bad business could become if I dared change the size of the ad, how I’d be re-positioned to the back of the section. And a part of me did get frightened. What if I lost customers… what if I’d be making a mistake. That was back in 2003… fast forward to today… 2011. In my opinion, the Yellow Pages is dead as a referrer of new business.
Top cloud candidates? Startups and non-critical apps It won't surprise anyone to hear that established companies aren't moving their most important apps and data to the cloud -- at least not yet -- but, we got confirmation on that from some of the leading cloud vendors and some of the most progressive cloud adopters, who all gathered this week at the Structure Conference in San Francisco to talk about the state of the cloud. On Wednesday, at a panel called The Future of Cloud Computing, a group of these cloud leaders were put on the spot to provide commentary on the unveiling of the 2011 Future of Cloud Computing Survey, a joint effort between North Bridge, GigaOM Pro, and 451 Group. The top three points I came away with from the survey and the panelists were: Cloud computing is still in the first inningMost companies aren't moving their mission critical systems to the cloudThe most enthusiastic cloud adopters are small businesses and startups The survey itself had over 400 respondents, mostly CEOs, C-level executives, and directors. 1. 2.
Top 50 Citation Sources For UK & US Local Businesses Here is a little Christmas gift for all local Citation builders: a carefully curated list of the top 50 Citation Sources for businesses in the US & UK.* Over 1 Million Local Citation Sources Found Between March-May 2011, the research team at BrightLocal conducted a huge Citation Analysis project. Over 480,000 Google Places listings were analyzed across 40 business sectors and 100 locations. This extensive list was filtered down, removing all brand and business ‘brochure-ware’ sites, leaving a list of 15,000 genuine citation sources. Some of these sites appeared hundreds of thousands of times within Google’s citation index and are extremely powerful citations opportunities. In June 2011, Google removed citation content from Google Places profiles and this information is now hidden forever (publicly anyway). Citations Are Crucial To Effective Google Places Ranking While these citation domains may no longer be visible their impact on Google Places ranking remains as important as ever.
Recherche et développement Un article de Wikipédia, l'encyclopédie libre. La recherche et développement (parfois abrégée en « R et D », « R & D » ou « R&D ») est une catégorie statistique, économique et comptable englobant l'ensemble des activités entreprises « de façon systématique en vue d’accroître la somme des connaissances, y compris la connaissance de l’homme, de la culture et de la société, ainsi que l’utilisation de cette somme de connaissances pour de nouvelles applications. » On distingue trois grandes composantes de la recherche et développement : la recherche fondamentale ;la recherche appliquée ;le développement expérimental. Les entreprises mènent des activités de recherche et développement afin d’améliorer leurs capacités de production, la qualité, notamment environnementale, de leur production, ou afin de créer de nouveaux biens et services, si possible en accord avec les orientations du marketing et, entre autres, en matière de développement durable. Composantes[modifier | modifier le code] R.
» Mercedes Benz Left Right Brain advertising/design goodness - advertising and design blog Agency: Shalmor Avnon Amichay/Y&R Interactive Tel Aviv, Israel Chief Creative Director: Gideon Amichay Executive Creative Director: Tzur Golan Creative Director: Yariv Twig Art Directors: Gil Aviyam, Dror Nachumi Illustrators: Gil Aviyam, Lena Guberman Copywriters: Sharon Refael, Oren Meir Verizon Now Publishing a 411 Directory for Mobile Numbers | OPTIMIZED! I am often asked about businesses that don’t have a landline, only mobile phone numbers, and if that presents any challenges in Local Search. The answer usually is that a mobile number is fine, but the IYPs are a trusted source of local business data and you can’t get a citation from them if you don’t have a land line. That may be changing with Verizon’s release of a white pages business directory of mobile numbers for 12 states. The minimal cost of less than $5 per month per print directory certainly isn’t much of a barrier for spammers. We don’t really know where this might lead. If you’d like to give it a whirl, go to , where it says:Wireless Listings Get your business cell phone number listed in 411 and the print directories – no matter which wireless carrier you use. Make your number available right away!
The 10 Worst Cloud Outages: Lessons Learned Cloud computing is proven to be able to help businesses to increase productivity and cut costs – not mentioning to help them to be greener businesses. However, cloud computing also poses risks to businesses; those who are unaware about the risks will suffer from disrupted business operations, as well as damaged business reputation. One of the most notable cloud computing risks is cloud outages. Cloud service disruptions affect those whose applications and business operations are stored in the cloud – and the impact is not minimal. InfoWorld has compiled the 10 worst cloud outages for us to learn – so we will be ready when the next outage hits the cloud solutions we use: 1. A network update started off series of events that disrupt services to the Amazon cloud clients for four days. Lesson learned: Many businesses struggled, but some thrive, such as Netflix. 2. 3. Lesson learned: Set up a backup or offline access solution before it’s all too late. 4. 5. 6. 7. 8. 9. 10.
What Are the Top Local Search Directories? | Sales & Marketing from AllBusiness Go to one of the most well known local search related websites,GetListed.org, and the first thing you see is a free tool to help you get listed on some of the top local directories (they call them local search engines). In fact, as you might have surmised based on the name of the site, GetListed.org is all about helping organizations get accurate, consistent listings on the most important local directories. Read blogs like Andrew Shotland’s LocalSEOGuide, Chris Silver Smith’s Nodal Bits, and David Mihm’s Mihmorandum (to name a few), and you’ll see plenty of posts about the importance of local directories. It’s no secret that having accurate listings in the top local directories is important for your local search results. But that begs the question, which are the top local directories? We know there are some obvious choices: Google Places,Yahoo Local and Bing Local. So, which are the best local directories to be listed in? You can find it here: Top Local Directory Survey. Here’s why.