Top 10 most controversial ads 12 May 2011Last updated at 02:58 An advert showing a blind footballer kicking a cat across a pitch was the most complained about advert in the UK last year. The Paddy Power advert prompted 1,313 complaints to the Advertising Standards Authority (ASA). The total number of complaints received in 2010 was 25,214. Of those, 96% were from members of the public and 4% from the industry.
an Engaged Audience [INFOGRAPHIC] Every web publisher — and especially content marketer — yearns for an engaged and loyal audience. But with the sheer volume of noise, clutter and — well, content — online it can be hard to figure out how to reach people and keep them coming back for more. The content marketing agency BlueGlass knows a lot about how to do this well. They've run successful campaigns for clients including eBay, Conde Nast and Greatist. Now BlueGlass is ready to share some of its secrets with Mashable readers. The company produced this exclusive infographic to run down some of the ways you too can build an engaged audience online.
Local search ad spending to hit $8.2B by 2015: BIA/Kelsey May 18, 2011 Local search advertising spending will grow to $8.2 billion in 2015, a 60.7% increase from 2010, according to a report from local media advisory firm BIA/Kelsey. However, the firm also predicted that local search's share of local ad budgets will decrease. 21 Local SEO Resources Local Search is more important than ever before. Giving your online business the best local presence possible will help bring customers to your site as well as through the doors. If you are looking to target a local area or even a number of regional areas, then finding good quality local seo information is very important to help you carry out the work needed. Here are 21 great Local SEO resources that will help you find out more. Local SEO Keyword ResearchGetting the keyword research right is important to any SEO campaign. These articles give a good overview:
"Tweet" TV Commercial for The Bessies by Untitled Advertising Agency: CP+B, Canada Worldwide Chief Creative Officer: Rob Reilly Executive Creative Director: Aaron Starkman Art Director: Jon Lane Copywriter: Andrew Caie Designer: Andrew Cloutier Planner: Subtej Nijjar Management Supervisor: Naomi Olsen Agency Producer: Christine Harron Producer: Jen Walker Executive Producer: Lexy Kavluk Production House: Untitled Directors: Curtis Wehrfritz Editing House: Poster Boy Editor's Name: Brian Williams, Antti Kulmala, Danica Pardo Music Company: RMW music Music composer: Mark Rajakovic Audio Director: Ted Rosnick Sound Designer: Vald Nikolic Engineer: Dustin Anstey The TV Commercial titled Tweet was done by Untitled advertising agency for product: The Bessies (brand: The Bessies) in Canada. It was released in the Mar 2011.
A Best Practices Approach to Social Media Research « Research Design Review Last month’s post – “Insights vs. Metrics: Finding Meaning in Online Qualitative Research” – talked about “social media metric mania” and the value of off- and online qualitative research tools “that dig behind the obvious and attempt to reveal how people truly think.” In light of these remarks, it is good to find researchers who are exploring social media research design and attempting to determine the necessary parameters to maximize quality output.
Promoting Your Salon – This Beats The Yellow Pages Hands Down Have you any idea what the number 1 “offline” referrer of new clients to your Salon is? Is it the regular newspaper ad you run, what about “word of mouth”, even walk in traffic from the shopping centre you are located in. Maybe it’s the yellow pages! But if you ask me I’d be saying that the the Yellow Pages, as a source of hew business to your Salon… is dead in the water! And here’s why. I’ve been a a business owner just like you. Top 50 Citation Sources For UK & US Local Businesses Here is a little Christmas gift for all local Citation builders: a carefully curated list of the top 50 Citation Sources for businesses in the US & UK.*
» Mercedes Benz Left Right Brain advertising/design goodness - advertising and design blog Agency: Shalmor Avnon Amichay/Y&R Interactive Tel Aviv, Israel Chief Creative Director: Gideon Amichay Executive Creative Director: Tzur Golan Creative Director: Yariv Twig Art Directors: Gil Aviyam, Dror Nachumi Illustrators: Gil Aviyam, Lena Guberman Copywriters: Sharon Refael, Oren Meir 5 Reasons Email Marketing Crushes Social Media Marketing for B2B I know—how dare I have the audacity to hate on social media? It’s the way of the future! It will solve world hunger. It will have your babies. Verizon Now Publishing a 411 Directory for Mobile Numbers I am often asked about businesses that don’t have a landline, only mobile phone numbers, and if that presents any challenges in Local Search. The answer usually is that a mobile number is fine, but the IYPs are a trusted source of local business data and you can’t get a citation from them if you don’t have a land line. That may be changing with Verizon’s release of a white pages business directory of mobile numbers for 12 states.
What Are the Top Local Search Directories? Go to one of the most well known local search related websites,GetListed.org, and the first thing you see is a free tool to help you get listed on some of the top local directories (they call them local search engines). In fact, as you might have surmised based on the name of the site, GetListed.org is all about helping organizations get accurate, consistent listings on the most important local directories. Read blogs like Andrew Shotland’s LocalSEOGuide, Chris Silver Smith’s Nodal Bits, and David Mihm’s Mihmorandum (to name a few), and you’ll see plenty of posts about the importance of local directories. Super Bowl Ads Carry High Hopes For instance, for Super Bowl XLV, to be broadcast by Fox on Sunday, the sponsor roster includes Chevrolet, which turns 100 this year; , 125; Mercedes-Benz, also 125; and Stella Artois, a beer introduced in 1926 that traces its roots to 1366. So what is , the purveyor of digital coupons that started in November 2008, doing in the game? Groupon executives hope their commercial in the Super Bowl, along with spots before and after, will help build awareness for the brand.
O2 Tweets a Primer on Dealing with Rude Customers When it comes to crisis situations social media is now the front line for customer service. Issues spread quickly on Twitter and Facebook (and company message boards) and are visible to the entire world, drawing in other people who might not even be affected by the original problem. So the risk of damage to a brand’s reputation amongst potential customers and the general public is extremely high.