Eric Ries Lean Startup Presentation For Web 2.0 Expo April 1 200. Scrum (development) Scrum is an iterative and incremental agile software development framework for managing product development.
It defines "a flexible, holistic product development strategy where a development team works as a unit to reach a common goal", challenges assumptions of the "traditional, sequential approach" to product development, and enables teams to self-organize by encouraging physical co-location or close online collaboration of all team members, as well as daily face-to-face communication among all team members and disciplines in the project. A key principle of Scrum is its recognition that during a project the customers can change their minds about what they want and need (often called "requirements churn"), and that unpredicted challenges cannot be easily addressed in a traditional predictive or planned manner.
Later, Schwaber with others founded the Scrum Alliance and created the Certified Scrum Master programs and its derivatives. Transforming the World of Work. Scrum Breakfast Training.