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Conversion-Driven Digital Marketing Company - Spiralytics. How Millennials on the Throne of Social Media Impact Your Brand's Growth. Between the years 2003 and 2006, social networking sites like Facebook, LinkedIn, and Twitter were just taking their first steps on the internet.

How Millennials on the Throne of Social Media Impact Your Brand's Growth

During this time, the oldest millennials weren’t even in their 30s yet. The millennials were the first generation to grow up experiencing the internet as part of their daily lives. As social media sites began to rise into fame, millennials made up the vast majority of users growing up with them—a fact that is especially true for Facebook, which started out being only available to Harvard’s millennial students in 2004.

While we assume that everyone from baby boomers to Gen Z-ers uses social media, we tend to forget that millennials should take priority when it comes to creating our social media strategy. If we were to consider social media as a kingdom, millennials are sitting on the throne. Not quite in agreement with me for saying this? 1) Millennials grew up mastering the platform. How to Leverage User-Generated Content in Your Marketing Strategy. These days, the phrase "content is king" still holds true (to an extent).

How to Leverage User-Generated Content in Your Marketing Strategy

But the rules surrounding content production as well as our understanding of it as marketers has changed. No longer is it about having content in spades, it's all about quality. Having one great piece of content is always going to be better than 10 second-rate pieces that don't add any value for readers. However, if you can consistently produce great content on a regular basis, that's enough to dominate the online marketing realm. Unfortunately, about 70% of marketers still lack an integrated or consistent content strategy, based on research from Altimeter.

Let's face it, most brands don't have the resources or expertise to compete with larger, more established companies with bigger marketing budgets. Well, one great way is to crowdsource. The Secret to a Healthy Client-Agency Relationship. When it comes to maximizing the ROI from your marketing agency, it pays to have a good client-agency relationship.

The Secret to a Healthy Client-Agency Relationship

It makes everything easier: your agency is inspired to do above and beyond for your brand, you’re more willing to share crucial information to help in your agency’s campaigns, and everyone is happy. Win-win. Unfortunately, that’s not how it often works in the real world. Today, most companies and agencies are plagued with issues that can make either party pull their hair out in frustration. What Demand Marketing Really Means - PureB2B. 5 Signs You're in Dire Need of a Marketing Partner. Customers keep a business alive, and marketing reels in leads that eventually turn into customers.

5 Signs You're in Dire Need of a Marketing Partner

Even the most established companies continually up their marketing ante because if you’re not keeping up with the trends, your competition will simply leave you behind. Nike, for instance, has been a leading name in athletic apparel and gear for decades. But do you see Nike’s marketing slowing down? Not in the slightest. As their company expands, so does their marketing. Just last year, they produced an eight-episode web-series on YouTube called “Margot vs. 5 Ways to Build a Highly-Engaged Email List - PureB2B. Here’s the Lowdown on Interactive Content in 2017. Over the last few years or so, businesses have realized the power of content marketing and are creating content at breakneck speed.

Here’s the Lowdown on Interactive Content in 2017

However, with the unfathomable amount of content produced each day, it’s hard to cut through the noise, resulting in low engagement rates. Buzzsumo and Moz analyzed the engagement rates of more than one million pieces of content and found that most published content goes completely unnoticed in terms of shares and links. 10 B2B Lead Generation Strategies for 2017 - PureB2B. Lead Generation: 5 Ways to Optimize Your Blog - Mirasee. So you’ve spent a whole bunch of time crafting content for your business blog, and though you’re getting visitors, no one seems interested enough to engage with your brand further.

Lead Generation: 5 Ways to Optimize Your Blog - Mirasee

Does that mean your content is bad or irrelevant? Possibly, but unlikely. 10 Content Types to Drive Traffic and Engagement. In internet marketing, the origin of the “Content is King” mantra is highly contested: should it be attributed to tech visionary, Bill Gates, or entertainment mogul, Sumner Redstone?

10 Content Types to Drive Traffic and Engagement

While we’re at it, we might as well give credit where credit is due: Redstone for coining the buzz phrase first, and Gates for highlighting it in a 1996 essay he penned about how content will dominate the internet. They were both right. But that’s beside the point of affirming the value of content marketing to your business. When done effectively, content marketing can help you drive more traffic and engage your audience on a deeper level, building relationships through trust and authority. Unfortunately, many traditional marketing practitioners still resort to so-called “old school zombie tactics,” which involves creating content that has little value and relevance, and relies heavily on keyword stuffing. 5 Tips for Adding Personality to Your Branded Content (and Why You Should do so)

We build relationships with people for a variety of reasons: Because they’re fun to be aroundBecause they have common interestsBecause they’re great conversationalistsBecause we can learn something from themBecause we’re trying to leverage them in some way to progress our own agendaBecause they’re good looking (I would hope this isn’t the case for all your friends)Sometimes because we actually like them But all that aside, the most compelling reason why we’re attracted to people in this sense is because of their personalities.

5 Tips for Adding Personality to Your Branded Content (and Why You Should do so)

And when it comes to building relationships with brands, it’s really not all that different. When we think about the most recognizable brands in the world, the vast majority can be described as using human personality traits in their efforts. You Need to Define an Effective Criteria for Lead Scoring - PureB2B. What Millennials Refuse to Spend Money On. According to the BBC, millennials earn an average of £8,000 less compared to when their parents were at the same age.

What Millennials Refuse to Spend Money On

The culprit? Millennials are in the worst of times. They're applying for jobs in the most challenging economic climate since the Great Depression, making earning opportunities scarcer than with previous generations. Despite this, they’re still buying goods at 2016 prices, and in 2016, prices are high. Economists predict that eventually, millennials will have more buying power compared to other generations, splurging on branded items from makeup to trendy sunglasses. How to Use Syndicated Content to Generate Leads - PureB2B. Are Your Lead Conversion Rates Above Average? - PureB2B. Marketing Automation: It's Time You Got On Board - PureB2B. Why Do People Love Animals on Social Media? Back in the day, anyone who heard the word “viral” would immediately think of microscopic contagions that make people sick and spread disease.

Why Do People Love Animals on Social Media?

These days, it’s quite a different story. Now when you hear about something going viral, you can pretty much bet that it’s in reference to a piece of online media that’s been shared a relatively large number of times in a relatively short period. It’s safe to say that social media and the internet have taken over our lives, and it’s become a whole new reality for some (mom and dad included). We’re constantly getting bombarded by online media and most of it goes pretty much unnoticed. But amongst all that media, there are the golden few that get shared around and engaged with enough to reach that coveted viral status, something most media can only dream of. There’s no specific characteristic that makes an online post more likely to go viral, but the vast majority of all viral posts are either humorous, shocking, or inspiring. Marketing Automation: It's Time You Got On Board - PureB2B.

Journey Mapping to Improve the Customer Experience. You can’t manage what you don’t measure. – Peter F. Drucker When it comes to measuring what someone experiences, things get complicated because results are usually subjective. This is where customer journey mapping comes into play. Customer journey maps are like roadmaps that detail what your customers experience before buying your product or service—starting from awareness, moving through consideration, and all the way up to the actual sale. How the World Reads. As basic as reading is, how much do we know about it? How and why exactly do people read? How we Read For starters, our eyes have 3 types of vision ranges: fovea or the area at the centre of the retina; parafovea, which expands 5 degrees on either side of a fixation; and periphery, which is everything else. The peripheral vision is unclear and not detailed, but it picks up color and movement. Fovea however, picks up details well and is critical for reading.

We also use our working memory when reading. Chunks are smaller for new or difficult material. MQL to SQL: The Qualification Process [Infographic] - PureB2B. Coredna. How to Gear Up Your Ecommerce Store for the Holiday Season. Christmas is just around the corner. Do you know what that means? Everyone is going crazy trying to complete their Christmas shopping list! While consumers are causing chaos in shopping malls, retailers are enjoying the obvious benefits of this busy season. According to The Shelf, 81% of digital commerce growth is achieved during the fourth quarter of the year, while 74% of retailers attribute 20% of their annual sales to the holiday season. In 2014, holiday spending in the United States alone climbed to an average of 602 billion dollars. The influence of digital to brick and mortar is growing. How to Use Psychology to Convert More Leads - PureB2B.

Content Syndication Blunders that Will Hurt Your Brand - PureB2B. Essential Skills Every Great Content Marketer Needs. Going online to learn more about a product or service has become innate behavior for most of us. Inevitably, in the era of information, consumers have become more informed about how marketing works. Any brand can claim they’re the best, but the market will always uncover the reality… Well, eventually anyway. Tips to Align Your Sales and Marketing Teams - PureB2B. The 10 Commandments of Visual Content. The need for visual content in your marketing campaign is undeniable as it continues to dominate the online media landscape. The digital revolution will stay visually-powered because humans are visually-wired. Almost 50% of the human brain is involved in visual processing with 70% of sensual receptors located in the eyes.

The Essentials of Account-Based Marketing - PureB2B. Used Cars Nottingham, Used Car Dealer in Nottinghamshire. M2M - IoT Mobility & Communications Solutions Company. UK Road Accident Facts That Could Save Your Life. Each year, the lives of approximately 1.25 million drivers and passengers are taken in road collisions globally. These road mishaps are usually a consequence of driving inexperience, speeding, alcohol or drug intoxication, lack of concentration or just plain recklessness—human errors that can be minimised. A study by the World Health Organsiation revealed that road traffic crashes cost countries approximately 3% of their gross national product.

Efforts to prevent road crashes should be taken seriously, with traffic injuries not only costing lives but economic losses to victims’ families and nations as a whole as well. The losses arise from treatment expenses, lost productivity for casualties and/or those injured, and for family members compelled to take time off work to care for the injured. Because most traffic injuries are the product of preventable human errors, their probability can be reduced in a number of different ways.

B2B Lead Generation Strategies for 2016 - PureB2B. 5 Reasons Why SEO Should Always be a Part of Your Content Strategy.