Social@Ogilvy sur Twitter : "Content grows quickly on #Facebook but #YouTube is home to more branded content views #contentmarketing #socialogilvy. Hannah Law sur Twitter : "Content grows quickly on #Facebook but #YouTube is home to more branded content views #contentmarketing. Social@Ogilvy. Allfacebook : F8: Facebook Testing Mobile...
F8: Facebook Testing Mobile Install Notifications. Developers looking for a way to more closely tie their applications together with their websites will soon have a solution, compliments of Facebook, which announced at its F8 global developer conference in San Francisco Wednesday that it is beta-testing a feature it is calling mobile install notifications.
Here are the details on the feature, from the social network’s documentation: This feature is currently in beta. At this time, it may be visible to Facebook developers when they install any eligible app. We hope to roll this feature our more broadly in the future. If you operate a website alongside your mobile apps, it’s likely that you’ll want to help the people who use your website to discover and download your mobile apps. Facebook Page Admins Receiving Invites To Wait List For New Desktop Pages Design. Facebook Adds Cost-Per-Action Buying, Video Creative To Mobile App Ads. Facebook continues to roll out enhancements to its advertising options, particularly on the mobile side, announcing Monday that mobile applications can now be promoted via cost-per-action buying, and videos can now be included in creative for ads promoting mobile apps.
The social network said the two new features will be rolled out to developers and advertisers that are measuring app installs over the next several days. CPA buying allows marketers to bid on and be charged for Facebook advertising based on app installs, rather than being limited to bidding on cost per click or optimized cost per impression. And the addition of videos to ad creative will allow advertisers to better demonstrate the features of their apps in the hopes of driving more installs. Facebook offered more details on the two new mobile app advertising options in a post on its developer blog: Readers: Will these two new features help drive mobile app installs? Facebook grows to 1.1B MAU in Q1 2013, mobile up 124 percent year-over-year. Facebook grows to 1.1B MAU in Q1 2013, mobile up 124 percent year-over-year Facebook has shared user growth statistics for the first quarter of the 2013 fiscal year during the company’s earnings call today.
The social network reported continuing growth, reaching 1.11 billion monthly active users for the quarter. It also reported 751 million mobile monthly active users, a continued increase from 680 million last quarter and 604 million the quarter before. The graph below shows Facebook’s global growth for the last nine quarters. Though growth has slowed in countries such as the US and Canada as well as Europe, the company has grown by 54 million monthly active users, a 23.2 percent increase from Q1 2012.
5 Best Practice Tips for Facebook Graph Search. Examining The Ties That Bind Us On Facebook. What makes someone share a story on Facebook?
If the original post comes from a celebrity such as George Takei, maybe it was a funny post. If it comes from a close friend, maybe it’s an announcement. If it’s from a high school classmate they haven’t spoken to in years, maybe it’s something thought-provoking. Dean Eckles, a member of the data science team at Facebook, spoke at Tahoe Snowcial in Nevada about how the connection between users influences how they share on the social network. Eckles talked about how powerful friendship ties are on Facebook.
The name of a friend determines a lot, especially in advertising. More Teens Are on Tumblr than Facebook or Instagram, Survey Finds. Facebook is starting to show its age, according to a recent survey of younger social media users. The shocker? Tumblr was the most popular network, beating out not only Facebook, but also its newly acquired image-sharing site, Instagram. Posterous co-founder Gary Tan surveyed two groups of young people ages 13 to 18 and 19 to 25 to find out which social networks they preferred. Out of Facebook, Twitter, Instagram, Tumblr, and Snapchat, it was Tumblr, the blogging site best known for single-subject blogs and animated GIFs, that dominated the space with 61 percent of teenagers and 57 percent of young adults.
Facebook, by comparison, drew in 55 percent of the 13-to-18-year-old and 52 percent of the 19-to-25-year-old audiences. But Instagram, which is known for being the cooler site and a leader among other image-sharing services, is even lower on the hierarchy of this survey, with only 21 percent of teens and 11 percent of young adults.
Tan, now 31 years old, took the news pretty hard. Less Than 1 Million Facebook Users Have Voted On Policy Changes. Facebook asked users to vote on whether or not they should be able to vote on future changes to the policy that governs what the company does with users’ data.
To keep the old process of voting in place, 30 percent of Facebook’s 1 billion-strong user base had to vote for that, but it appears that less than 1 million officially voiced their opinions. However, those who have voted clearly want to keep the status quo. The vote officially closed at noon PT today (Monday). Facebook for Marketers « Dachis Group Collaboratory. Is Facebook a destination for performance marketing or a place for brand marketing?
I think the question can be answered by the point of view the marketer has of the platform. Do you believe Facebook is about connections or conversations? While I assume that most social media marketers would clearly identify with the former, most plan strategy like the latter. For example, it’s common practice to manage a Facebook conversation or engagement calendar however, it is rare to find an organization that is optimizing the results of the engagement to the natural market segments that are priorities of the business. The retailer should know if social connections shop in the .com or real-world store. Facebook as a Marketing Platform offers marketers a wealth of authentic and authorized information to directly utilize Facebook as a performance marketing platform. Facebook Applications are a hot option for marketers to use in the engagement strategy.
Facebook’s iPad App Is Hidden Inside Of Their iPhone App. There are things out there all around us that we often miss because we’re just not looking.
This is perhaps most true in the tech world, where thousands of secrets are out there in the wild, hidden in code. If you know where to look, or if you can read the code, you can find those secrets. It’s how so many features of iOS get revealed early by sites like 9to5 Mac, who are great at parsing the code (and confirming our non-code-digging scoops). Login - Advertising Age. Social Commerce: Procter & Gamble Opens Facebook Stores. Sony Ericsson Announces Integration Of Facebook’s ‘Single Sign On’ Across All Android Phones. In an industry first, Sony Ericsson Strategic Business Developer Martin Essl just announced that Sony Ericsson will integrate Facebook’s Single Sign On system across all its Android phones in the next couple of months.
Launched in December, Single Sign On is like Facebook Connect for mobile apps, removing friction because it allows you to log into all apps that use Facebook Connect just by logging into one. Essl did not go into the specifics of the integration but revealed that the Facebook app for Android will come preloaded on all phones and there will be an (optional) initial walk through process for Single Sign On as part of the phone setup. Essl also said there would be additional integrations beyond what the Facebook app can already do.
Excel. BW. Facebook Connect - Facebook Developers Wiki. /*1303311076,169225924,JIT Construction: v368338,en_US*/ if (! Window.FB) {FB = {};} if(! FB.dynData) { FB.dynData = {"site_vars":{"canvas_client_compute_content_size ... Fan Page Analytics. What Are the Top Performing Brands on Facebook?
Facebook Pages, which let people become “fans” of their favorite brands, people, and places - have become an important piece of the social media strategy for lots of companies.
But how do you measure how well the effort is performing? Raw number of fans is one way, but more important than that are the actual growth rates your Facebook Page is showing. AllFacebook, the blog that covers all things Facebook, has launched a neat tool for doing just that, allowing you to search and sort Facebook pages first by category (consumer product, politician, athlete, etc.), and then either by total number of fans, daily growth rate, or weekly growth rate. AppData.com - Facebook Application Metrics.
Facebook Analytics and Developer Services.