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The first banner ad ever, on HotWired in 1994, debuted with a clickthrough rate of 78% (thanks @ottotimmons) First it works, and then it doesn’t After months of iterating on different marketing strategies, you finally find something that works. However, the moment you start to scale it, the effectiveness of your marketing grinds to a halt. Sound familiar?
Amazon start selling the paperback edition of my latest book, APE: Author, Publisher, Entrepreneur . APE explains how to publish a book by breaking the process down into three stages: Author explains how to write a book.
Happy New Year! It is January and time again for the obligatory 2011 predictions. Many marketing experts have strong opinions on what they think will happen in 2011. Instead of coming up with what I think is going to change in the B2B marketing world in 2011, I decided to ask you and tap into the combined wisdom of over 17,000 marketing professionals in the B2B Technology Marketing Community on LinkedIn . I asked you to rank the marketing areas you think will become more important in 2011. Here are the key trends that B2B marketing professionals think are shaping B2B marketing in 2011.
The second post in this two-article series is also written by Rich Mauser, Sr. Email Marketing Manager for Business.com . In part one , Rich shared his tips for more optimized email campaigns. Email marketing is great way for B2B businesses to generate leads , nurture leads and turn those with an interest into long-term and loyal customers. In part two, he shares two more quick and easy email tips (plus two bonus tips!)