Advice From The Kickstarter Millionaires Club On Raising Seven Figures. If Facebook’s acquisition of Oculus Rift for $2 billion last month did anything, it cemented crowdfunding as another rocket ship for growing startups. I'm in the middle of my own hardware Kickstarter campaign, so I decided to talk to those startups that raised one million bucks or more and share the advice I got in this article. Here's what I learned. 1) Study Successful Videos It’s almost a cliche now to say the most important part of a good Kickstarter campaign is the video. In its educational docs, Kickstarter says projects with videos succeed 54% of the time while projects without videos succeed only 39% of the time.
Adam Rodnitzky and Jeff Powers, creators of the Structure Sensor, a camera attachment for 3-D scanning and CAD rendering on mobile devices, which raised almost $1.3 million, told me there's far more to it. “Most people thinking about a crowdfunding campaign are already aware of the importance of the video. 2) Help People Share Your Video 3) Show, Don’t Tell. The non-profit guide to successful crowdfunding. If you’re reading this, chances are you’re already familiar with some of the obstacles non-profit and NGO organizations are facing today. There is a consistent push towards social innovation, social enterprise and alternative fundraising methods – coming from all corners of the stakeholder universe. While their definitions are still firming up, one thing is clear: Funding is a consistent challenge for many organizations today.
Touted as a game-changer by pundits, the idea of crowd-funding has created a wave of disruption across industries. For this article, I’d like us to explore how to utilize these platforms intelligently in a non-profit environment. Community before Audience One thing that gets everyone all hot and bothered about crowdfunding is access to thousands of people who are just waiting give money to a worthy cause or project. Unfortunately, that’s a common misconception that often results in failed campaigns.
Framing your project for success Power of Story What’s in it for me? 6 Steps to Launch a $1,000,000 Crowdfund. Raising +$1,000,000 in 30 days requires some serious leg-work and up-front planning. Lets keep the math simple and say your product retails for $100. So we have to sell +10,000 units in a 30-day period. In my experience, a $1M campaign requires these 9 things: Pre-launch and pre-hype. (1 — 2 months before) including:A video trailer.A sexy landing page with an opt in for emails.Getting press before launch.Influencer endorsements before launch. 2.
An incredibly sexy launch video. (I’ve paid anywhere from $1-10k for this.) 3. 4. Cheaper price.Early bird price.Retail price.Bigger price. 5. Hiring a PR firm. 6. 7. 8. 9. Monomyth. Joseph Campbell's monomyth, or the hero's journey, is a basic pattern that its proponents argue is found in many narratives from around the world.
This widely distributed pattern was described by Campbell in The Hero with a Thousand Faces (1949).[1] Campbell, an enthusiast of novelist James Joyce, borrowed the term monomyth from Joyce's Finnegans Wake.[2] Campbell held that numerous myths from disparate times and regions share fundamental structures and stages, which he summarized in The Hero with a Thousand Faces: A hero ventures forth from the world of common day into a region of supernatural wonder: fabulous forces are there encountered and a decisive victory is won: the hero comes back from this mysterious adventure with the power to bestow boons on his fellow man.[3] A chart outlining the Hero's Journey.
Summary[edit] In a monomyth, the hero begins in the ordinary world, and receives a call to enter an unknown world of strange powers and events. The 17 Stages of the Monomyth[edit] Mycharity: water.