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And, just like Square, they’re aiming to convert customers with the power of their design: They tapped Fuseproject, the firm run by Yves Behar and a darling among Silicon Valley entrepreneurs, to create the object. Obviously, the $4 billion in transactions being done every year on Square were an enticing market for PayPal. But PayPal is also trying migrate into offline, physical transactions.
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To recognize this fundamental shift -- and emphasize the availability of content for sale -- Google is launching a new platform known as Google Play. The move hints at a strategy shift from just Android to the cloud as a whole, and establishes an umbrella brand for the diverse content sold by Google. For example, its Books, Music and Videos apps will now become Play Books, Play Music and Play Movies, while the Android Market itself will take on the moniker of Play Store. Users of Android 2.2 (and above) should notice the software update within the next few days, although other than the new name, initial changes should be minimal.
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