The Forrester Blog For Interactive Marketing Professionals. Marketers have paid lip service to customer-centric marketing for a long time.
But consumers and business buyers have flipped the conversation from "Oh, they think they know me" to "They better know me, or I'll find someone who does. " For brands to be truly competitive in the Age of the Customer, companies must become customer obsessed – or risk losing market share to the competition. At Forrester’s Forum For Marketing Leaders next week, Forrester analysts and industry speakers will address why marketers must go 'beyond the campaign', to deliver real-time customer value. We'll hear from Jeannine Rossignol, Vice President of Marketing Services at Xerox, who will discuss Xerox’s Get Optimistic initiative.
Com: Consumer trends and insights from around the. Strat&Geek, formation et conseil en web innovant, webmarketing e. Advertising, Marketing, Media and PR - Brand Republic Online - B.