5 Steps to Calculate Social Media ROI Using Google Analytics. App Ends Your Need for a Spare House Key. Never leave the house without your smartphone?
New research is trying to ensure that will take care of your keys, too. A house key app under development for smartphones will allow people to wave their phones at doors to unlock them. The app, called ShareKey, also will allow its owners to electronically share keys with a houseguest, a plumber scheduled to come in for a fix, or anyone else they like — and to attach certain limits to that access. A company could use the system to control employee and guest access to a building from anywhere in the world, say ShareKey's creators at the Fraunhofer Institute for Secure Information Technology in Germany.
The researchers plan to demonstrate their work in March at CeBIT, a trade show in Hanover, Germany. "ShareKey offers two new functions: Users can issue digital keys remotely and assign these keys certain user permissions," Alexandra Dmitrienko, a Fraunhofer researcher, said in a statement. 10 Reasons Why Public Relations is a ‘Must-do’ for SEO in 2013. Many people today recognize that search engine optimization (SEO) and public relations (PR) have much to offer each other.
The latest Google changes have put a real emphasis on high quality, unique content that is linked to by quality sites. And this is where real public relations – as opposed to crappy news release distribution – can play such a crucial role. There are real opportunities for great business. What follows are 10 reasons why SEOs should really get to grips with PR in 2013, based on my conversations with the people who are making the two work together. 1. Most of us who have been in link building for a while have in the past experienced a certain degree of frostiness from the PR industry. Mike Cherenson is a former Chair and CEO of the Public Relations Society of America (PRSA) and is EVP of Success Communications Group. But not only should link building be a part of every public relations effort, public relations also has much to offer SEO. 2. 3. 4. 5. 6. 7. 8. Product-pages. The Best Days to Post to Facebook, by Industry. The Standard for Online and Internet Influence.
YouTube. Top Secret Facebook Marketing Trick - Explode Your Social Marketing. Social Media Marketing. 22 Brilliant Social Media Marketing Tips. A Day in the Life of Social Media. Social Media Revolution 2012 [Socialnomics 3].mp4. How to build a killer content marketing strategy « Content Marketing Blog by Newsvend. Look at the pace that the term ‘ content marketing ’ has moved into the vernacular of marketers, as measured by Google search volume. Although content marketing has been bandied about as a term for several years, its recent hike in popularity is not actually much of a surprise.
Google’s algorithm changes having been coming thick and fast over the last 12 months, and content-poor websites have been taking a real beating. September 2012 saw the rollout of the latest Google Panda and Penguin updates , together with a sharp turning of the dial to tone down the influence of ‘direct-match’ domain names. Google is working hard to shut out purveyors of thin content and rewarding owners of sites with useful, relevant and unique content. You need to take action if: First – what do you want? Before you take any action, take a moment to quantify your objectives. Action If you don’t have a company blog or a news section, get one or both started now and contribute to it every day. Add more content Comments. Pro accounts. Future Learning Short Documentary.
How To Get On The First Page Of Google, Seo Rank Factors, Get First Page Rankings in Less Than 12hrs. Top 10 Social Media Blogs: The 2012 Winners! Are you looking for some good blogs to read?
Look no further! Our third-annual social media blog contest generated nearly 600 nominations (almost twice as many as last year’s contest). Our panel of social media experts carefully reviewed the nominees and finalists, analyzing the quality of their content, the frequency of posts and reader involvement (among other things). With that in mind, here are ten blogs that need to be at the top of your reading list. #1: Social Mouths Social Mouths, the brainchild of Francisco Rosales, provides deep and honest looks at social media marketing and trends that impact our industry. The site contains detailed posts with real-world examples, and addresses new and difficult topics. #2: ViralBlog ViralBlog provides a daily stream of social media trends and inspiration through case studies and other interesting articles.
The site has excellent content with useful tips and advice. #3: Jeff Bullas The site has excellent content with solid social media insights. Social Media Video 2013. Docs.cdn.marketo.com/Definitive-Guide-to-Social-Marketing.pdf. Social Media Share Analysis.