Gamification Experience digitale

Slides Paris Gamification Day. #Lift12 : Comment le jeu code-t-il le monde. Sebastian Deterding (@dingstweets) est designer et chercheur à l’université de Hambourg.

Il nous a offert l’une des présentations les plus stimulantes et les plus complexes de cette 7e édition de Lift afin de nous montrer comment le jeu code le monde. Image : Sebastian Deterding sur la scène de Lift, photographié par Ivo Näpflin pour LiftConference. Sebastian Deterding commence par nous raconter une histoire. Réussir son application e-commerce sur iPad. Should You Build a Mobile App or Mobile Website? [Infographic] - South Florida Advertising Agency, Interactive Marketing, West Palm Beach Ad Agency, Boca Raton Ad Agency, MDG Advertising Blog. There’s no doubt that mobile has gone mainstream with consumers increasingly on the move and companies seeking more ways to stay in front of their eyes and right at their fingertips.

As a result, businesses are realizing the importance of maintaining a mobile presence, yet many are uncertain whether a mobile application or mobile website is the best way to go to reach consumers on the go. To outline the basics and benefits of a mobile website vs. mobile app, MDG Advertising developed the following informative infographic. It outlines the options and opportunities behind both mobile methods, along with the facts and figures regarding reach and response to help companies make the right move to mobile. First, the infographic details the important differences between mobile websites and mobile applications on issues such as user access and digital accessibility. A side-by-side comparison shows that mobile apps provide faster speed, while mobile websites are more affordable. Spread the Word. Mobile Web App vs. Native App? It's Complicated. MarketingSherpa.

Article Archive. The Rise of Shopping APIs. Infographic Friday comes early this week, we’ve teamed up with Monetate on the Rise of Shopping APIs. Click image to enlarge. Blog Awards: The 13 best marketing industry blogs (according to you) I remember when I first started out in the industry.

I used to devour Creativity, Ad Age, Adweek, Mediaweek and Communication Arts. Trade publications like these helped me learn about the industry, and helped me do my job better. While trade pubs are certainly still valuable, many marketers now also turn to industry blogs to help them do their jobs better. So, we asked you, the MarketingSherpa blog audience, to nominate and vote for the most helpful blogs in several categories. Digital Transformation: Redefining Service in a... Public Site: MIT CDB. Can workers actually be beneficiaries of the digital economy? MIT Sloan Professor Zeynep Ton believes the answer is yes. Recherche d’espace. Top 3 Ways to Make Your Search More Accurate Most of the time, you just want to find content that has a particular phrase.

Recherche d’espace. Top 3 Ways to Make Your Search More Accurate Most of the time, you just want to find content that has a particular phrase.

Here are the three easiest steps to get what you want: Enclose your search phrase in quotes. Curator space: Retail 2.0. The epitome of retailing is offering the right product, in the right place, at the right time, for the right price.

Never before have retailers had so much technology and data at their disposal to reach for this elusive goal. With the advent of the Internet, and more recently Web 2.0, have come massive amounts of data - about points of purchase, buying patterns, customer tastes, etc. - and a proximity to the customer never experienced before. Respect the Shopper.

Recherche d’espace. Top 3 Ways to Make Your Search More Accurate Most of the time, you just want to find content that has a particular phrase.

Recherche d’espace. Top 3 Ways to Make Your Search More Accurate Most of the time, you just want to find content that has a particular phrase.

Here are the three easiest steps to get what you want: Enclose your search phrase in quotes. CC_FINAL REPORT DIGITAL TRANSFORMATION PHAS... That’s marketing. Le marketing ne sera plus jamais comme avant. Immersion_charfi_et_volle_afm_2010.pdf (Objet application/pdf) FLUPA UX-Day 2012 : UX, usages et univers ludique : comment gamifie... Bouille Basso Robert Oullier.pdf (Objet application/pdf) Google-zmot.pdf (Objet application/pdf) The Zero Moment of Truth for Credit Cards. The Zero Moment of Truth for Bank Deposits Study. The Zero Moment of Truth for Insurance Study. Monabanq : Interview exclusive de Nathalie Florent, Le marché de la banque en ligne est en pleine croissance... : Les rendez-vous du Guide indépendant de l’épargne : Notre invitée Nathalie Florent, directrice marketing de la banque en ligne monabanq. ING Direct : Passer d’une seconde banque à une banque principale, spécialiste de l’épargne, aujourd’hui je l’ai fait ! :

Marie Ramlie, ING Direct France, nous confie dans le cadre de nos rendez-vous épargne, les changements opérés au sein du spécialiste de l’épargne, pour se transformer, à la demande des clients, en une banque principale, du quotidien. (Article mis à jour le 20/04/2010, par FranceTransactions.com) Nathalie Florent rend Monabanq innovante et séduisante. Monday_Presentation_1_Lavayssiere.pdf (Objet application/pdf) Banks In South Africa Roll Out Some Crazy Branch Designs. Four of South Africa’s biggest banks rolled out fancy new branch designs in 2012, boasting technologies like iPads, touchscreens, LCD walls and augmented reality environments.

Innovating Customer Service: The Case of USAA « TIMnovate. Case study. Moxie_Forrester_The_State_Of_Customer_Experience.pdf (Objet application/pdf) Consumers of tomorrow insights and observations about generation z. Gen Z: Digital in Their DNA (April 2012) iPad : niveau historique d'intention d'achat en entreprises - Journal du Net Solutions. 84% des acheteurs informatiques américains prévoyant d'équiper des salariés en tablettes tactiles au prochain trimestre vont opter pour l'iPad.

Un coup dur pour la concurrence. Spécialisé dans les enquêtes sur les dépenses et les usages informatiques, ChangeWave Research s'est penché sur l'évolution de la demande des entreprises concernant la tablette tactile d'Apple. Pour cela, l'institut a interrogé plus de 1 600 acheteurs informatiques américains sur leurs intentions d'achat d'iPad et de tablettes d'autres constructeurs au prochain trimestre. En février 2012, 22% des acheteurs informatiques pensent équiper leur entreprise en tablettes tactiles avant l'été. Tablet Shipments to Surpass Notebook Shipments in 2016. Tablet Shipments to Surpass Notebook Shipments in 2016 Total Mobile PC Shipments Exceed 800M Units by 2017 Sort Date: SANTA CLARA, Calif., July 3, 2012—Tablet PCs, such as Apple’s iPad, are expected to be the growth driver for the mobile PC market over the next few years. Tablet shipments will surpass notebook shipments in 2016, according to the latest NPD DisplaySearch Quarterly Mobile PC Shipment and Forecast Report.

Overall mobile PC shipments will grow from 347M units in 2012 to over 809M units by 2017. While notebook PC shipments are expected to increase from 208M units in 2012 to 393M units by 2017, tablet PC shipments are expected to grow from 121M units to 416M units in this period, for a compound annual growth rate of 28%. Daesign : serious game, pédagogie interactive. 44536-7460-7400.pdf (Objet application/pdf) Gamification: Why Playing Games Could Be the Next Big Thing for Business. Gamification — the application of online game design techniques in non-game settings — has been quickly gaining the attention of leaders in business, education, policy and even terrorist communities.

But gamification also has plenty of critics, and the debate over its future could become an epic battle in the same vein of many online game favorites. This special report includes coverage of a recent Wharton conference titled, “For the Win: Serious Gamification,” in addition to interviews with conference participants who discuss the use of gamification in business, government and other arenas. Rewards, Motivation, Competition: How Businesses Can Benefit from the Rise of Gamification Gamification may be a new term to most people, but for many members of the business community, it means a new way to create value for their companies, customers and employees, among others.

Piano stairs - TheFunTheory.com - Rolighetsteorin.se. Gamification101. Seth Priebatsch: Building the game layer on top of the world. Social Media Revolution 2. Changing the Game: An Interview on Games and Business with David Edery and Ethan Mollick. Changing the Game: How Video Games Are Transforming the Future of Business (Experiential eLearning)

Here's a short introduction to the new book Changing the Game: How Video Games Are Transforming the Future of Business (FT Press), by David Edery and Ethan Mollick. The jacket reveals that "companies of all shapes and sizes have begun to use games to revolutionize the way they interact with customers and employees, becoming more competitive and more profitable as a result. The book details how video games are being used for marketing and for talent recruitment, how they can be used to elicit customer-driven product development, and how they foster a sense of unique problem-solving amongst their users.

The book is divided into 3 parts: Games and Customers, Games and Employees, and Games and the Future of Business. Each section offers different chapters of exploration as well as keys to success. Selon l’institut NPD : “les tablettes dépasseront les ordinateurs portables en 2016″