Gamification Experience digitale
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#Lift12 : Comment le jeu code-t-il le monde
Par Hubert Guillaud le 08/03/12 | 4 commentaires | 2,283 lectures | Impression Sebastian Deterding ( @dingstweets ) est designer et chercheur à l’université de Hambourg. Il nous a offert l’une des présentations les plus stimulantes et les plus complexes de cette 7e édition de Lift afin de nous montrer comment le jeu code le monde.
Réussir son application e-commerce sur iPad
Premier guide de la collection JDN Premium, écrit par les experts de la société Miratech, "Réussir son application e-commerce sur iPad" rassemble tous les conseils ergonomiques nécessaires à la création d'une interface performante et décortique les applications existantes grâce à l'eyetracking. Quelles sont les spécificités de la navigation et de l'achat sur tablette ? Quelles sont les mises en page qui fonctionnent ? Quelles sont les erreurs à ne pas commettre ? Extraits. Suivant >Should You Build a Mobile App or Mobile Website? [Infographic] - South Florida Advertising Agency, Interactive Marketing, West Palm Beach Ad Agency, Boca Raton Ad Agency, MDG Advertising Blog
There’s no doubt that mobile has gone mainstream with consumers increasingly on the move and companies seeking more ways to stay in front of their eyes and right at their fingertips. As a result, businesses are realizing the importance of maintaining a mobile presence, yet many are uncertain whether a mobile application or mobile website is the best way to go to reach consumers on the go. To outline the basics and benefits of a mobile website vs. mobile app, MDG Advertising developed the following informative infographic. It outlines the options and opportunities behind both mobile methods, along with the facts and figures regarding reach and response to help companies make the right move to mobile.
Inside P&G's Digitized Enterprise
Robert McDonald is a CEO on a mission: to make Procter & Gamble (P&G) the most technologically enabled business in the world. To get there, the 31-year company veteran and former U.S. Army captain is overseeing the large-scale application of digital technology and advanced analytics across every aspect of P&G’s operations and activities— from the way the consumer goods giant creates molecules in its R&D labs to how it maintains relationships with retailers, manufactures products, builds brands, and interacts with customers.
Infographic Friday comes early this week, we’ve teamed up with Monetate on the Rise of Shopping APIs . Click image to enlarge Tweetable stats: 100 new APIs are launched every week Tweet this Programmable Web estimates there’ll be 30K APIs by 2016 Tweet this More than 2K mashups have been created with Twitter and Facebook APIs Tweet this 250+ shopping and payment APIs are currently available to developers Tweet this
The Rise of Shopping APIs [Infographic]
Blog Awards: The 13 best marketing industry blogs (according to you) | MarketingSherpa Blog
I remember when I first started out in the industry. I used to devour Creativity , Ad Age , Adweek , Mediaweek and Communication Arts . Trade publications like these helped me learn about the industry, and helped me do my job better. While trade pubs are certainly still valuable, many marketers now also turn to industry blogs to help them do their jobs better. So, we asked you, the MarketingSherpa blog audience, to nominate and vote for the most helpful blogs in several categories.
I’ve been asked this question by a few people recently, none of them hardhearted let-them-eat-cakers. If I’m hearing them right, they’re asking two simple yet profound questions: Why should we care if those at the top have a lot (and more all the time), as long as those at the bottom have enough?
Welcome | Public Site: MIT CDB
Top 3 Ways to Make Your Search More Accurate Most of the time, you just want to find content that has a particular phrase. Here are the three easiest steps to get what you want: Enclose your search phrase in quotes. A search for "black cat" is going to return content with the phrase "black cat".
Recherche d’espace | Public Site: MIT CDB
Recherche d’espace | Public Site: MIT CDB
Top 3 Ways to Make Your Search More Accurate Most of the time, you just want to find content that has a particular phrase. Here are the three easiest steps to get what you want: Enclose your search phrase in quotes. A search for "black cat" is going to return content with the phrase "black cat". (If it's in there, of course.)
The epitome of retailing is offering the right product, in the right place, at the right time, for the right price. Never before have retailers had so much technology and data at their disposal to reach for this elusive goal. With the advent of the Internet, and more recently Web 2.0, have come massive amounts of data - about points of purchase, buying patterns, customer tastes, etc. - and a proximity to the customer never experienced before. The combined effect of these two phenomena is an unprecedented ability to match supply with demand.
Curator space: Retail 2.0 | Public Site: MIT CDB
Recherche d’espace | Public Site: MIT CDB
Top 3 Ways to Make Your Search More Accurate Most of the time, you just want to find content that has a particular phrase. Here are the three easiest steps to get what you want: Enclose your search phrase in quotes.Top 3 Ways to Make Your Search More Accurate Most of the time, you just want to find content that has a particular phrase. Here are the three easiest steps to get what you want: Enclose your search phrase in quotes.
Recherche d’espace | Public Site: MIT CDB
Management La révolution digitale bouleverse le rôle et le poids du directeur marketing dans l’entreprise La révolution numérique transforme le marché.
That’s marketing
La révolution de la relation marque-client, pour le meilleur ou pour le pire. Les nouvelles fonctionnalités du Web, ces réseaux sociaux qui tissent des liens si personnalisés, coalisent les affinités des consommateurs, fédèrent les détestations avec de formidables effets de levier qui changent très profondément le comportement des consommateurs et donc les relations avec les marques. Finie cette classique communication publicitaire top-down et monocanale des médias de masse.
Le marketing ne sera plus jamais comme avant
the rundown The internet has changed the way we go about getting credit cards. Google partnered with Shopper Sciences to reveal the Zero Moments of Truth for the credit card industry. What we found was that, even though finding a credit card requires research, 25% of shoppers decide which card to get within a matter of hours or less.