Want to be (Facebook) liked? 133.1K Flares Twitter 4.1K Facebook 162 Google+ 27 StumbleUpon 128.7K Pin It Share 5 LinkedIn 66 inShare66 Email -- Email to a friend Buffer 38 133.1K Flares × Ok so you want to be liked. Who doesn’t? But I’m not talking about any ‘like’. I’m talking about Facebook ‘like’. Well if it’s the latter that you are after then you have come to the right place. But before I give away my secrets of how to be ‘liked’ on this powerful social media platform lets remind ourselves why you want to be ‘liked’. The power of the ‘like’ lies in its viral nature. So how do you increase your ‘likes’ on Facebook? Let’s have a look at how you can how you can improve your likeability and your chances of being ‘liked’ on Facebook. First impressions count. There are a lot of techniques here. Lilach Lilach is the founder and driving force behind Socialable, and highly regarded on the world speaker circuit.
When Lilach isn’t working she enjoys spending time with her family and is an avid fan of Zumba. Frill.tk. Wildfire Interactive Presentation. Facebook completely overhaul Page Insights – full tour. Social Insight<br />Skap verdi og innsikt fra Facebook-fans | QuestBack Norge. Analytics Firms Incorporate New Facebook Page Insights.
Facebook has an upgraded page insights application programming interface that includes a nifty metric called “people talking about this.” This new API is already in new apps from at least three vendors: Context Optional, Wildfire and Webtrends. Expect to see many more come forward with their own versions soon. Now let’s back up a bit. The people talking about this metric tallies: Liking a page;Posting to a page’s wall;Liking, commenting, or sharing a page’s status update, photo, video, or other content;Answering a question posted by a page;RSVPing to an event hosted by the page;Mentioning the page (users must formally tag the page);Tagging a page in a photo;Liking or sharing a check-in deal, andChecking in at a place.
Weekly total reach measures users who have been exposed to owned, earned, and paid media of brands, while Facebook’s friends of fans metric can help marketers estimate the potential viral effects of campaigns and how many new fans they will pick up. The Complete Guide To The New Facebook Insights. Facebook Insights is an analytics tool which you can use to see how people are interacting with your fan page, much like Google Analytics. It’s a powerful and free tool which is provided by Facebook to give you a better insight into your following, and with the release of the new version, it’s better than ever before. Insights This is sort of like the GA Dashboard; it allows you to look at the general overview of all of your key statistics, which is good for people who don’t really know what to do with the information.
The first thing you’ll see is the four key statistics at the top of the page which covers the amount of likes you have, your reach, and how much is has changed in the past week. All of these stats have an arrow with a percentage going up or down, based on the changes in the last seven days, compared to the seven days before then. Further down the page, you’ll see all of you page posts listed in the order that you posted them, although they can be rearranged. Fans Reach. Signup | PageLever. 20 Ways to Promote Your Facebook Fan Page. Are you looking for creative ways to spread the word about your Facebook page? Your fan page can be one of your organization’s richest sources of interaction, R&D and lead generation. The only problem is making people aware of it! Unless you have a built-in audience like big-boy brands Coke or Red Bull, you’ll need to educate your fan base on how to find you on Facebook.
To help you out, I’ve put together a list of 20 different ways to promote your Facebook page. Even if you only put a few of these ideas into action, you’ll start seeing growth and increased conversation on your fan page. Are you ready? Let’s get started. #1: Put your fan page URL in your email signature How many emails do you send per day?
This URL goes out on every email I send! #2: Write a blog post about your new fan page Give your readers five compelling reasons why they should join your fan page. . #3: Tag other, well-trafficked fan pages in your updates Their fans might see your page and you may get some cross-traffic. Top Facebook Marketing Resources – Compiled in Storify. Thanks to Mashable and Robert Scoble, I recently discovered the brilliant new platform, Storify which just came out of private beta. If you often spend many long hours searching through all the different social platforms and setting up ancillary tools just to get the exact information you want… only to find there isn’t really a solid way to then share your curated content with your community, your prayers have been answered!
Storify allows you to easily search, find specific content, drag and drop individual stories, and create your own selection of content. And, to top it off, the full story comes as an embeddable widget. Love that! The possibilities are endless. Robert Scoble calls this “bundling” – it’s an advanced level of curating! Storify is designed for users to compile a variety of social updates on a certain topic from a variety of sources in one place. You login to Storify via your Twitter account. See this post on Mashable that includes a quick demo video of how Storify works. Marketing Solutions. Slik kjører du lovlige Facebook-konkurranser.
Nye regler gjør det enda enklere å være innenfor lovverket til Facebook & Norge NB: Oppdatert etter nye Facebook-regler fra 11. mai 2011. Les også siste oppdatering i intervjuet med Fanbooster, for fra 28. august 2013 ble det lov å kjøre konkurranser rett på veggen, basert på kommentarer, likes, med mer. Det er mange som har kjørt ulovlige Facebook-konkurranser, og de fleste har (heldigvis) kommet unna med det. I verste fall blir Facebook-siden din stengt og slettet, men enn så lenge har de fleste fått en vennlig melding om å avslutte konkurransen og lære seg hvordan reglene til Facebook fungerer når det kommer til hvordan man kjører konkurranser. Amerikansk advokat-tekst er ikke alltid enkelt å forstå Sjekk ut Facebook sin egen side som omfatter deres Promotion Guidelines! I korte trekk kan dere forholde dere til følgende VELDIG enkle regel: Det er IKKE lov til å kjøre NOEN form for konkurranse eller premiering direkte på Facebook-veggen. Strengt & Enkelt Thats it – så enkelt er det!
Facebook Promotions: What You Need to Know. Are you thinking of running a contest or promotion on Facebook? Have the rules imposed by Facebook confused you? Look no further. This article will provide an in-depth look at Facebook’s promotional rules. The Tricky Rules Running a contest on Facebook is a powerful way to generate buzz, increase engagement, boost your fan count and build your email list.
But Facebook has rigorous rules governing what campaigns you can and cannot administer and promote on their platform. For several years, the contest rules were fairly loose and Facebook users and page admins could pretty much administer whatever campaigns they wished within the confines of Facebook’s general terms (now called Statement of Rights and Responsibilities). However, in 2009, Facebook severely tightened up their promotion guidelines, causing a great deal of confusion even two years later.
Bottom line, Facebook doesn’t want any explicit involvement in ANY of your contests. This post will tell you what you need to know. No. Yes. EdgeRank Checker | Studying the Effects of EdgeRank. There are many competing opinions about Facebook’s news feed and business tactics. We wanted to provide an updated look into some metrics to help guide these discussions with data. For the typical Page on Facebook in March 2014: Organic Reach per Fan = 6.51%Fan Reach per Fan = 6.46%Viral Reach per Fan = 0.99% Where were we before this? Organic Reach per Fan (Median): Feb 2012 = 16%Sep 2013 = 12.60%Nov 2013 = 10.15%Dec 2013 = 7.83%Mar 2014 = 6.51% Brands with “Social DNA” are now outperforming peers Many different types of businesses are still doing very well on Facebook, even in terms of Reach.
For example, artists/musicians/entertainers/movies are experiencing average Organic Reach well above their news feed competitors like retail/clothing/bank/appliances. Part of the recent discussion around Facebook has been focused on local businesses against the larger “viral content creators.” We pulled data from different sized Pages, and broke them out by a few key categories. Conclusion. EdgeRank Checker | Check your Facebook Page's EdgeRank. Top 75 Apps for Enhancing Your Facebook Page. Have you customized your Facebook page? There are thousands of apps that can help you engage with your fans.
In this article I’ll focus on the top 75 Facebook apps. These apps allow you to customize your landing tabs, add your blog, add videos and photos, add chat, add polls, contests, geolocation, scheduling, email, ecommerce and much more. Why Facebook Apps? Why add apps to your Facebook Business (Fan) page? In other words, every time a fan interacts with your Fan page, it’s free advertising for you because each fan’s activity goes out into their stream (their wall and their friends’ News Feeds).
Facebook App Directory However, there are literally tens of thousands from which to choose. There’s also Appbistro where you can browse their comprehensive directory of apps for businesses. You can track your metrics via Facebook Insights and see which of your tabs gets the most clicks as shown in the screenshot below: Facebook Insights - Tab Views Custom Landing Tabs TabSite - Facebook App See also: 3 Simple Ways to Rapidly Create Custom Facebook Landing Tabs.
Unless you can get people to click your “Like” button, your Facebook strategy will be as limp and lifeless as Matt LeBlanc’s post-Friends career. That’s because the vast majority of consumer Facebook interactions don’t occur on your fan page, but rather in the newsfeeds of your fans. In fact, research from Jeff Widman of Facebook fan page consultancy BrandGlue (and a presenter at Facebook Success Summit) estimates that 199 out of every 200 interactions (99.5%) come from the user’s wall (or newsfeeds). This means that almost nobody is coming back to your fan page after they visit it the first time. Think about your own behavior on Facebook. How many brands have you “Liked” and then never returned to? For me, it’s 137 total pages – a mixture of companies, organizations, other social media consultants, etc. How many of those pages have I visited after “Liking” them initially? I Like “Like” The implications for this are enormous. Sell the “Like” #1: TabSite #2: North Social #3: Pagelever.
Premiere Issue – October 2011. Can Facebook convince advertisers to forget about clicks? In addition to rolling out new features like the Timeline view of your profile and social apps that allow “frictionless sharing,” Facebook has also been working on improving its offerings for advertisers, as it tries to generate enough revenue to justify its alleged $60-billion market value.
In a nutshell, the giant social network is trying to convince advertisers to pay more attention to the engagement that their users and customers have with their brands when they are on the site, rather than simply counting click-throughs from ads and links. It’s a message that suits Facebook’s interests, but will advertisers bite? One of the newest moves in this direction is an addition to the Page Insights dashboard, which Facebook provides for brands as a way of seeing all the analytics related to what used to be called their “fan” pages. A focus on engagement, not clicks Facebook’s click-through rates are low. Pages. GRAPHIC: The Method Behind Facebook’s News Feed. Creatives Talk Live: Live from Advertising Week. Studio. New Facebook: What It Means for Local Marketers. Peter Heffring is president and CEO of Expion, a social software company that empowers retailers, brands and agencies to localize and manage their social marketing efforts. Founded in 2009, the company is privately held and headquartered in Raleigh, N.C.
If the f8 announcements have taught us anything, it’s that Facebook change is constant. For users, that means getting acquainted with and complaining about new features regularly. For marketers, it means adapting to the changing user behaviors that the new platform will inspire. While it’s too early to gauge specifics, changing Facebook user behavior will likely give local marketers distinct advantages over bigger, national brands. SEE ALSO: 5 Ways Facebook’s New Features Will Fuel Social Shopping On average, my company has seen that local marketers like retailers and franchisees have much higher user engagement rates on Facebook than national chains or brands.
Users Can Designate Brand Posts as Top Stories Local Marketing for Big Brands. 15 Most Engaged Pages On Facebook. How do you measure engagement on Facebook? New York startup Fangager has one way to do it, and you can see a ranking based on that below. Fangager supplied Wired News with a preview of the 15 most engaging pages on Facebook, based on February 2011 activity; the consultancy plans to release a ranking of the top 100 later today. These rankings show that simply having a large number of fans doesn’t translate into having a high engagement rate.
That seems to correspond with many brands’ focusing on the number of likes rather than addressing how to get repeat visits that also involve more time per session. We’re looking forward to seeing the full-sized ranking, and are pleased by the fact that Fangager plans to update rankings on a monthly basis. What do you think about the 15 most engaged pages and how they compare to the ones with the most fans? Facebook Marketing | Facebook Advertising | Social Media Marketing Singapore. Sosiale medier og B2B – er du fortsatt skeptisk? DON’T « Eskedal. Jobber du i en bedrift som selger til andre bedrifter, men ser ikke hvordan og hvorfor sosiale medier kan hjelpe din bedrift? Eller trenger du hjelp til å overbevise sjefen? Det er ikke mange som kan si i mot at sosiale medier er viktig og at det fungerer i markedsføring. Men mange sitter på gjerdet. Enten forstår de ikke mulighetene eller så kjenner de ikke markedet og kundene.
Denne skepsisen er ubegrunnet. De kjente argumentene er: «det fungerer ikke i vår bransje» «Våre kunder er ikke på Facebook» «Våre kunder leter ikke på Facebook og Twitter etter våre produkter» «Vi har ikke tid» Alle bransjer har et sosialt publikum Disse menneskene har sine roller. Så man når også menneskene i B2B gjennom sosiale medier. Mennesker i B2B selskaper bruker sine sosiale nettverk for å få industri spesifik informasjon Leser du denne bloggen er det stor sannsynlighet for at du er over normalen interessert i sosiale medier.
Du bruker altså tiden din på nett til å holde deg oppdatert på sosiale medier. Facebook Launches New Metric: "People Talking About" Facebook has overhauled its Pages Insights analytics tool and added a new metric to gauge the health of a page: "People Talking About. " That statistic, which users will see on Pages below the total number of "Likes," will be one of four tracked by Pages Insights. The idea is that users will understand a Page with a high People Talking About rating is one that has compelling content. Likewise, content creators will be motivated to make their Pages more comment-worthy. People Talking About (that might not be the final name for the metric; at press time, Facebook wasn't sure) will measure user-initiated activity related to a Page, including posting to a Page's Wall, "liking," commenting, sharing a Page post or content on the Page, answering a Question posed to fans, mentioning a Page, "liking" or sharing a deal or checking in at your Place.
The other metrics, which are designed for administrators of brand and media Pages, include "Likes," "Friends of Fans" and "Weekly Total Reach. " Involver: The Web's Most Trusted Social Marketing Platform. You're a B2B firm, do you use FaceBook? 5 Steps To Pimp Out Your Profile and Get Lots of Facebook Subscribers. How to Make a Facebook Ad Campaign. The New Facebook: 3 Major Implications. 15 Effective Facebook Fan Page Builder. Badges. New Facebook features Breakdown.
Facebook Releases Group Chat. Facebook Combining $50 Ad Credits and 3 Simpler Ad Tools to Attract Small Businesses. Søkemotoroptimalisering (SEO), Søkemotormarkedsføring (SEM) og webanalyse. 5 Obvious Ways to Grow an Email List That You’re Ignoring. WEBINAR RECORDING. Why Businesses Must Adopt a Multi-Channel Messaging Strategy.
4 Successful and Creative Facebook Contests. Solutions - Penetrace. Manage Your Campaigns ▪ Wildfire. Posting to Facebook: Truth About Third Party Applications. Medialight.no. De uhyre viktige konkurransereglene til Facebook! | Webvindu. Den obligatoriske posten om Facebooks nye promotion guidelines 11.mai | Beate tenker høyt. Bryter Facebooks konkurranseregler | Nettsamfunn. Facebook. Download FaceBook Marketing Kit. Facebook Bedrift - Guide Facebook Bedriftsside.