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Wildfire Integrates with Facebook’s new Insights Data to provide Brands with a richer understanding of Engagement. We’re very excited to announce big news for social media marketers and especially those of you (this should be all of you!) who are interested in better measuring and understanding your social media reach.
Yesterday Facebook sent live their ‘people talking about’ feature, but just this morning they have announced the launch of a complete overhaul of Page Insights. The changes are aimed at giving page owners as much information as possible about their fans, with the aim of optimising your page to keep fans there for longer, as well as repeating the kind of things that worked for your page. Page owners will be able to access a preview of the new Insights by navigating to your Insights and opting to see the new product, before it’s rolled out in full. Facebook Insights has always been a good product, considering it is available for free and to any page owner no matter the size, so what are they implementing that can help make it even better? And more importantly, what do the changes mean for you? Friends of Fans
Facebook has an upgraded page insights application programming interface that includes a nifty metric called “people talking about this.” This new API is already in new apps from at least three vendors: Context Optional, Wildfire and Webtrends. Expect to see many more come forward with their own versions soon. Now let’s back up a bit. The people talking about this metric tallies:
Facebook Insights is an analytics tool which you can use to see how people are interacting with your fan page, much like Google Analytics. It’s a powerful and free tool which is provided by Facebook to give you a better insight into your following, and with the release of the new version, it’s better than ever before. Insights This is sort of like the GA Dashboard; it allows you to look at the general overview of all of your key statistics, which is good for people who don’t really know what to do with the information. The first thing you’ll see is the four key statistics at the top of the page which covers the amount of likes you have, your reach, and how much is has changed in the past week.
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Are you looking for creative ways to spread the word about your Facebook page? Your fan page can be one of your organization’s richest sources of interaction, R&D and lead generation. The only problem is making people aware of it! Unless you have a built-in audience like big-boy brands Coke or Red Bull, you’ll need to . To help you out, I’ve put together a list of . Even if you only put a few of these ideas into action, you’ll start seeing growth and increased conversation on your fan page .
Thanks to Mashable and Robert Scoble , I recently discovered the brilliant new platform, Storify which just came out of private beta.
Nye regler gjør det enda enklere å være innenfor lovverket til Facebook & Norge NB: Oppdatert etter nye Facebook-regler fra 11. mai 2011! Det er mange som har kjørt ulovlige Facebook-konkurranser, og de fleste har (heldigvis) kommet unna med det. I værste fall blir Facebook-siden din stengt og slettet, men enn så lenge har de fleste fått en vennlig melding om å avslutte konkurransen og lære seg hvordan reglene til Facebook fungerer når det kommer til hvordan man kjører konkurranser.
Are you thinking of running a contest or promotion on Facebook? Have the rules imposed by Facebook confused you? Look no further. This article will provide an in-depth look at Facebook’s promotional rules. The Tricky Rules Running a contest on Facebook is a powerful way to generate buzz, increase engagement, boost your fan count and build your email list.
When Facebook announced that they had found a bug that may have underreported Reach for Facebook Page Admins, we immediately assumed that Virality would be experiencing a decrease across the board. We decided to dig deeper after finding that Reach had, in fact, improved for most Pages . Since Reach had increased, it was extremely likely that Facebook’s Virality metric had to decrease. Virality Drops After Facebook Bug Fix
Have you customized your Facebook page?
Unless you can get people to click your “Like” button , your Facebook strategy will be as limp and lifeless as Matt LeBlanc’s post- Friends career. That’s because the vast majority of consumer Facebook interactions don’t occur on your fan page, but rather in the newsfeeds of your fans.
In addition to rolling out new features like the Timeline view of your profile and social apps that allow “frictionless sharing,” Facebook has also been working on improving its offerings for advertisers, as it tries to generate enough revenue to justify its alleged $60-billion market value. In a nutshell, the giant social network is trying to convince advertisers to pay more attention to the engagement that their users and customers have with their brands when they are on the site, rather than simply counting click-throughs from ads and links. It’s a message that suits Facebook’s interests, but will advertisers bite? One of the newest moves in this direction is an addition to the Page Insights dashboard , which Facebook provides for brands as a way of seeing all the analytics related to what used to be called their “fan” pages.
Here’s the answer to a question many of us have been wondering about since Facebook’s f8 developer conference: How does the new method for showing things in the news feed differ from the old? Or, to put that in more technical terms, what’s the real difference between the GraphRank and EdgeRank algorithms (assuming it’s not just a change in branding)? Neo Consulting put the answer in an infographic, based on work by EdgeRank Checker ; let us know what you think of the material below in the comments section beneath this post. <p style="text-align:right;color:#A8A8A8"></p>