New Analytics Tool Helps Brand Managers Identify, Track Facebook Advocates Social software provider Dachis Group introduced a sophisticated analytics tool that allows brand managers to track the impact of top advocates of their brands. Advocate Insight taps into Dachis Group’s social analytics platform, which monitors and measures daily interactions between 30,000 brands and 100 million social accounts, to help brand managers identify and engage with their biggest brand loyalists. Its features include: Dachis Group Founder, President, and Chief Executive Officer Jeffrey Dachis said: Our customers are rapidly embracing and mobilizing advocates in social for two primary reasons. One, it’s the only way to truly scale a brand’s engagement efforts across today’s vastly growing social ecosystems, because the math won’t allow you to get there by just adding additional community managers.
Social Media Reference Link Social Media Reference Link / curated by @JuliusDesign Facebook Logo & Brand Guidelines 8 Best Practices for Food Brands on Pinterest Janet Helm is the chief food and nutrition strategist of North America for Weber Shandwick. She is the author of the blog Nutrition Unplugged and co-founder of the Nutrition Blog Network and Healthy Aperture. She has been a contributor to Cooking Light magazine and is currently partnering on a book with Cooking Light. EdgeRank: The Secret Sauce That Makes Facebook's News Feed Tick Yesterday at its f8 developer conference, Facebook engineers Ruchi Sanghvi and Ari Steinberg gave what may be the first thorough walkthrough of the underpinnings of Facebook News Feed, the all-important page that users see when they first log on to the site. After giving an overview of the history of News Feed, which has evolved quite a bit since it launched in 2006, they offered some insight into the algorithms that allow News Feed to show you relevant content, collectively called EdgeRank. You may not realize it, but News Feed only displays a subset of the stories generated by your friends — if it displayed everything, there’s a good chance you’d be overwhelmed. Developers are always trying to make sure their sites and apps are publishing stories that make the cut, which has led to the concept of “News Feed Optimization”, and their success is dictated by EdgeRank.
The Facebook Fallacy Facebook not only is on course to go bust but will take the rest of the ad-supported Web with it. Given its vast cash reserves and the glacial pace of business reckonings, this assertion will sound exaggerated. But that doesn’t mean it isn’t true. 69 Free Social Media Monitoring Tools [UPDATE 2013] If you want to know what’s happening with your brand’s social networking sites you need social media monitoring tools. Before you reach for your wallet and start to spend money try out some of the free social media monitoring services. This way you will get an understanding of what is available and if you need any paid services to monitoring social media. Social media monitoring definitionThe activity of tracking social media channels. Organizations measure and use social media analytics tools to find out what is being discussed about them, their competition and other topics of interest.
Social Network Analysis Social network analysis [SNA] is the mapping and measuring of relationships and flows between people, groups, organizations, computers, URLs, and other connected information/knowledge entities. The nodes in the network are the people and groups while the links show relationships or flows between the nodes. SNA provides both a visual and a mathematical analysis of human relationships. Management consultants use this methodology with their business clients and call it Organizational Network Analysis [ONA]. ONA allows you to x-ray your organization and reveal the managerial nervous system that connects everything. The 5 Best Free Tools For Making Slick Infographics It's not enough to simply write about data any longer; the world wants visuals. While there are many professional information designers making a name for themselves, such as Nicholas Felton of Feltron.com, the majority of these digital artists are up to their eyeballs in high-paying work. Where does this leave you? Well, if you want to spruce up your documents, blog posts, and presentations, there are some free tools online that can help.
The Social Media ROI Cookbook: How Brands Measure the Revenue Impact of Social Media Everyone talks about the challenges of measuring the revenue impact of social media, but how are top brands actually doing it? And are they successfully measuring ROI? My colleague Andrew Jones and I spoke with 16 brands, 38 vendors, 3 agencies and 4 ecosystem contributors, and surveyed 71 social media and analytics practitioners to answer this question and provide pragmatic recommendations. The result is our “Social Media ROI Cookbook,” which aims to identify and describe the most effective “recipes” for measuring the revenue impact of social media that we have seen adopted to date. Here’s what we learned: Only 30% of brands we surveyed consider themselves to be “effective” or “extremely effective” at connecting social media to revenue.
Get More From Pinterest Places Add a map to your Pinterest board, and when someone clicks it they will be taken to the location in Google Maps. What a great way to show people where you are or where an event is taking place. This is an example of a HTML caption with a link. Stickies Leave a note on your board, maybe to summarize the board itself or just as a message to your followers. 6 Tips to Increase Your Facebook EdgeRank and Exposure Ever wonder why you can have 548 friends on Facebook, yet only 15-20 show up in your news feed? It’s not that those other friends have stopped using Facebook; chances are they’re still there. It’s just that they aren’t showing up in your news feed. If you haven’t noticed, there are now two settings on your Facebook news feed: “Most Recent,” which shows most of the content published by your Facebook friends in chronological order and “Top News,” which filters content based on EdgeRank.
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Google URL Shortener Posted by Michael Hermanto, Software Engineer, Firebase We launched the Google URL Shortener back in 2009 as a way to help people more easily share links and measure traffic online. Since then, many popular URL shortening services have emerged and the ways people find content on the Internet have also changed dramatically, from primarily desktop webpages to apps, mobile devices, home assistants, and more.