International Student Recruitment Best Practices. Using Social Media: Colleges And Universities Vs. Businesses. Social Media and College Admissions: Higher-Ed Beats Business in Adoption of New Tools for Third Year by Nora Ganim Barnes and Eric Mattson How Social Media Has Changed Young People Information Consumption The youth of today, the "Millennial" generation, represents a tremendous communication challenge for everyone from parents and politicians to colleges and companies. Millennials thrive in an always "on" world filled with: Digital music devices,cell phones,the Internet,instant messenger andsocial networks. They are in constant touch, updating their friends with texts (80 per day on average according to Nielsen), tweets and messages on the "walls" of their Facebook profiles. This world of interactivity and hyper-communication has fundamentally changed how teenagers and young adults receive, process and act on information.
Do College and Universities Use Social Media? Colleges, Universities and Social Media: Facts and Figures How familiar are you with the following forms of social media? Mapping out your University Recruitment Campaign. This past month, the iBlog has done a wonderful job of discussing the inherent value of college internship programs from both an intern and corporate standpoint. Katie Meeker even went as far as providing an overview of the legality behind unpaid and credit based internship programs. I think everyone can now agree on the value that internships offer to college students as well as organizations. In addition to the mentorship aspect, internship programs have proven to be the best source of recurring entry level talent for competitive organizations across a wide array of industries.
Now that we agree on the value of internship programs and university recruitment, it is important to strategically map out a tailored university recruitment campaign. Recruiting effectively at the university level, for both internship and entry level positions, is very different from experienced hire recruiting. Furthermore, your organization’s College Recruiting Campaign should be as paperless as possible. Global University Recruiting Blog » Social media for campus recruitment – pros and cons. Over the past two years, I’ve attended dozens of conferences related to campus recruitment which always feature at least one presentation on social media. And it’s not just campus recruitment conferences that seem obsessed with social media—the topic has been covered at every marketing, advertising, and ‘change’ related conference I’ve been to as well. Obviously, social media is an immensely popular topic in general.
But why is it so popular specifically when it comes to campus recruitment? I would argue that its popularity is due largely to the fact that a) everyone is using it and b) it is just confusing enough to allow anyone with an active Twitter account to act as an “expert.” That’s right. In fact, most of the recommendations for social media campaigns for campus recruitment fail to take into account the actual goals of the employer’s campus recruitment strategy.
Curiously, these presentations don’t often address the simple question, “Is it working?” Provost's Tutorial Preparatory Materials, Vice Provost for Faculty Recruitment & Retention, University of Virginia. 1. Courting Candidates in an Age of Social Media We have entered a new era of connectedness and networking, exemplified in social media sites like LinkedIn and Facebook, and microblogging sites like Twitter. In this new world there are millions of bloggers, You Tube videos, wiki sites and social networking sites. Communication via these interactive “Web 2.0” sites is more the norm than the exception for young professionals, including the majority of new faculty and faculty candidates at U.Va. How might this revolution in communication be affecting our faculty searches at U.Va.? As search committee members and chairs you already know the importance of courting all candidates throughout the recruitment cycle, with an eye not only to the individual search but also to the potential for building the ongoing reputation of the entire university as one that welcomes, respects, and values its faculty and faculty candidates.
Candidates Are Evaluating Universities and Departments Online. References. Social Media Recruitment: Do prospects really use it?? Research- it’s a great way to find out what’s going on in recruitment today. In the past few weeks, several reports have been released that give us a picture of where high school students are looking for information when searching for colleges. This research is a great way to see how recruitment is trending on a national level. In this post, we’ll talk about research from Noel-Levitz, Hobsons, and Stamats. These three reports offer a wealth of information about what students want from colleges and universities.
It’s way more than I can talk about in just one post, so I’m just going to focus on the social media aspects of these reports. E-Expectations 2010 – Focusing You E-Recruitment Efforts to Meet the Expectations of College-Bound Students The Noel-Levitz researchers surveyed more than 1,000 college bound high school students.
Noel-Levitz’s E-Expectations sets the baseline for us by reporting what social networks are most popular among college bound students. Stamats – TeensTalk® 2010. College students make great recruiters. Posted: March 22, 2009 at 10:02 pm Are you using one of your best resources to enhance your recruitment efforts? Current students can offer insight, advice and a valuable connection to prospective students. And the best part, these tips will enhance your recruitment efforts while costing you absolutely nothing – or close to it! Benefits of Student to Student Recruitment: High school students love to get the perspective of a student who actually lives on campus and goes to class every day.
It is easier for high school student to relate to college students High school students trust the advice they get from current students. If your current students develop a relationship with prospects, those students will already feel like they have a friend on campus – a major benefit! Student to Student Recruitment Ideas: BLOG-BLOG-BLOG! Have your current students participate in social networks. Ask a couple of your student admissions office workers to chat in live time with prospective students. Top Online Colleges on Twitter - Follow Online Colleges and ... Social Networking More Popular Than Email.
New stats from Nielsen Online show that by the end of 2008, social networking had overtaken email in terms of worldwide reach. According to the study, 66.8% of Internet users across the globe accessed “member communities” last year, compared to 65.1% for email. The most popular online activities remain search and Web portals (with around 85% reach) and the websites of software manufacturers. The far-reaching study also explored a number of other trends within the social networking space. In 2008, users spent 63% more time on member communities than they did in the previous year. Some other key findings from the report: Social Media: The Next Frontier in Higher Ed Recruitment | Social Media U360. Stephen's Lighthouse: Social Media and College Admissions - Two sides.
Social Recruiting Summit. Recruiting Innovation Summit attendees come to see what’s next in recruiting. New technologies. New Innovations. And to help shape these tools they will be using in the future. The second annual ever start-up competition at the Recruiting Innovation Summit showcases new recruiting technologies from teams working to build the next innovation in recruiting that will disrupt the status quo.
Throughout the summit, we will showcase these new technologies — many of which aren’t available to the public — and live demo what they can do. Apply now. How Canada Feels about Social Networks - Web Analytics World Blog. College and University Social Media Recruiting Strategies | VirtualCollegeFairs.com. Do we really need a social media strategy? If you’re having a hard time convincing your administration that social media is worth the investment, try coming at it from a different angle — and I’m not suggesting writing the “social media strategy” we’ve all been hearing about lately.
My theory? Piggy back on existing strategies at your university. Stamats Integrated Marketing conference earlier this month I was all jazzed up to write a social media strategy. Fritz McDonald and C.J. Cunniff from the Interactive Media division of Stamats gave a fantastic presentation to close the conference on developing an effective Web 2.0 plan. But here’s where my thinking is now different — the steps they offered, the foundation they provided, would work for just about any form of media – not just social.
My campus has lots of strategies. More than likely, there are already strategies that exist on your campus. Social media isn’t the solution to the upcoming decreasing number of college applications. What do you think? About the author. Boris Epstein is the CEO and Founder of BINC, a Professional Search Firm that specializes in the Software Marketplace. Boris shares his thoughts about the recruitment industry, job hunting and career advice at AskBinc.com. With the emergence of social media sites like LinkedInLinkedIn reviews , FacebookFacebook reviews , and TwitterTwitter reviews , and their user bases growing by the millions, one would think that a headhunter’s job just got much easier. I mean let’s face it; nowadays we can find anybody whether it’s on one of these social networking sites, on a blog, discussion board, alumni list or via true and tried headhunting techniques.
But it’s not that simple. The problem of today completely flipped from the one of yesterday where we went from candidate scarcity and limited information to an overabundance of candidates and even more information available on each one. On LinkedIn 1. On their blog 1. On Facebook 1. On Twitter 1. When Googled 1. Why it matters New to social media? 1. Impact of Social Media on College Recruitment Grows - Social Musings - Musings on the world of higher education technology, recruitment, enrollment and marketing from the team at Intelliworks. Pew Internet on adults and social media... notes for marketers - Bob Johnson's Blog on College and University Marketing. You can't do any better than the Pew Internet & American Life Project research reports on how people are using the Internet.
The most recent report on "Adults and Social Network Websites" was just released on 14 January. After reading the report, some elements that seems to stand out for higher education marketers recruiting adult students and wondering how to best integrate social media into their recruitment communication plans. 75% of adults 18-24 have social network profiles somewhere, as do 57% of adults from 25-34. Expect that last percent to grow steadily as some people age and others continue to join for the first time.Participation falls off rapidly past age 34, declining to 30% for people 35-44 and less than 20% for anyone older than that.As of last spring, MySpace was the place of choice for 50%, with Facebook at 22% and only 6% at LinkedIn.Men and women participate at about equal rates. Some possibly unexpected findings: Marketing notes from this report:
Student Recruitment and Outreach - Corporate Relations - University of Birmingham. Recruitment. Social Media Marketing. Oregon University Taps Social Media To Warn Students. Pacific University students now have an additional warning method at their disposal should a campus emergency take place. Social media, particularly Twitter and Facebook, are being used to by the university to warn students of potential danger. One of the worst sounds heard on college campuses these days is the crackle of gunfire, the most unnerving noise for defenseless students. If they’re lucky, what they heard was a sound from a nearby neighborhood where gang violence is quickly contained by the police.
Or, the noise came from woods adjoining the campus where hunters took down an 8 point buck. Unfortunately, the sound of gunfire is now causing students to quickly take cover, not wanting to find out what the ruckus could be as they just may find themselves in the cross hairs of an assault rifle, a statistic in waiting at the hands of a delusional gunmen. The Virginia Tech Massacre Pacific University Goes Social Broadcasting Emergency Messages Quickly & Easily Source: Omnilert, LLC. The siren song of social media. The siren song of social media Posted on 20 May 2009 by Léo Charbonneau University Affairs web editor Phillip Todd has pushed me to start tweeting on Twitter ( particularly during the upcoming Congress of the Humanities and Social Sciences in Ottawa.
(You can see my latest tweets on the right-hand side of this page by scrolling down a bit. As well, you can follow all tweets related to Congress by going to our Careers page and scrolling down to “Who’s saying what at Congress.”) I’m not exactly what you’d consider an early adopter of technology, but I’m no Luddite and do get the idea of social media (I’m blogging, right?). But I do wonder where this all is leading. Like most other sentient beings, I have e-mail, and my inbox is constantly overflowing. And now, with Twitter, I can follow the scattered thoughts of dozens – or hundreds!
It’s not so much the utility I’m questioning, but the time element. I feel your pain. Mr. Universities use social media in recruiting students Most universities have a web site that shows the latest news involving their students and faculty, as well as key information potential students and their parents need to determine if they would like to attend or not. Some web sites are really great and are used as a recruiting tool. Well, it appears that universities not only have to have a web site now, but they have to be on the major social media networks.
Being on these various sites provides a great opportunity for these universities to connect with potential students and use it as a recruiting tool. Of course, these universities should also continue to use the traditional ways to recruit potential students and interact with alumni, but it is important to know where each audience group is getting their information, and if they want to have contact with the university through these various social media web sites.
Hope you all are having a great day! Best Wishes, Karen. "Social (Media) Butterfly" - Do Something Great. Ohio State Navbar The Ohio State University Help BuckeyeLink Map Find People Webmail Search Ohio State Search What does Ohio State mean to you? Main navigation Skip to main content Future Students Undergraduate Apply Application Status Admissions Majors Visit Graduate Graduate School Programs Professional Prerequisites Current Students Academics Academic Calendar Carmen Majors/Programs Course Catalog Master Schedule of Classes My Switch Student Accounts Buckeye Link Buck ID My.osu.edu Student Service Center Student Health Insurance Life at Ohio State Student Life Housing: On Campus Off Campus Food: Dining Halls & Meal Plans Restaurants Recreation: Rec sports Activities: OUAB Events Get Involved Student Jobs Veterans Alumni Jobs Alumni Career Management Transcripts Stay Connected Alumni Association Clubs/Societies Athletics Downloads Faculty/Staff Employment Jobs at Ohio State Payroll Human Resources Benefits eLeave OSU Health Plan Retirement Resources Classroom Services Center for the Advancement of Teaching Libraries Academic Affairs Colleges and Schools Food.
User generated PR - Opportunities and Threats for Universities in the Social Media Context. Any universities with a "Social Media Ambassador"? - University Web Developers. Social Media And University: How New Technologies Are Used In Academia - Robin Good's Latest News. Study download. Center for Social Media at American University.