Market Research. If you want to influence people don't try to persuade them. Use ‘pre-suasion’ instead. Today and every day we are the targets of salespeople, marketers, advertisers, fundraisers and (heaven knows) politicians trying to persuade us to buy something, do something or think a certain way.
And they’re good at it. Over the years, they’ve learned a lot about which features to build into a communication and which psychological strings to strum with that communication to elevate its success. But, by concentrating so intently on the message itself, they’ve missed a crucial component of the process. Research done in the last fifteen years shows that optimal persuasion is achieved through optimal pre-suasion: the practice of arranging for people to agree with a message before they know what’s in it.
Strategic thinking vs tactical acting in marketing. The single most popular article I’ve ever written focuses on the difference between marketing strategy and marketing tactics.
Seems there’s a bit of confusion there. For example, I saw a blog recently titled “Top 10 Social Media Strategies.” But the list was purely tactical. Not a strategy to be seen. So if you’re one of thousands who is still a bit unclear, you can read the original article. At BNBranding we talk about Insight vs. Graham Robertson of Beloved Brands talks about the difference between strategic thinkers and tactical implementers. Strategic Thinkers ask a lot of “what if” questions before they begin to develop solutions. Tactical people jump right into answers. It’s like Dr. There are many business owners with A-type personalities who fall into the category of non-strategic implementers. Strategists, on the other hand, often think themselves to death and never get anywhere.
Tactical implementers never paddle upstream. Think Strategically & Tactically. I.
Balance Efficiency and Effectiveness II. Working “in” and “on” our business III.
Free Templates for Office Online - Office.com. Actionable Analysis - Analytics. Everything online can be measured.
For some, that's the best thing about interactive marketing. For others, it's their worst nightmare. Here's help in harnessing the power of data, stats, traffic patterns and a myriad of metrics to effectively map strategy. Sure beats using tea leaves! Andrew Edwards | The Sudden Death of Cable? Oct 20, 2014 - The advent of digital (read: measurable) content distribution from the creators of some of the best entertainment in the world will have a huge impact on the world of digital video analytics.
Storyboard That: The World's Best FREE Online Storyboard Creator. Marketing Self-Assessment Survey. Search engine marketing. Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) through optimization and advertising.[1] SEM may use search engine optimization (SEO), which adjusts or rewrites website content to achieve a higher ranking in search engine results pages, or use pay per click (PPC) listings.[2] Market[edit] In 2012, North American advertisers spent US$19.51 billion on search engine marketing.
The largest search engine marketing (SEM) vendors were Google AdWords, Bing Ads,[3] and Baidu. Search engine optimization. As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience.
Optimizing a website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic. The plural of the abbreviation SEO can also refer to "search engine optimizers", those who provide SEO services. History Early versions of search algorithms relied on webmaster-provided information such as the keyword meta tag, or index files in engines like ALIWEB. Competitor analysis. Competitor analysis is an essential component of corporate strategy.[2] It is argued that most firms do not conduct this type of analysis systematically enough.
Instead, many enterprises operate on what is called “informal impressions, conjectures, and intuition gained through the tidbits of information about competitors every manager continually receives.” As a result, traditional environmental scanning places many firms at risk of dangerous competitive blindspots due to a lack of robust competitor analysis.[3] Competitor array[edit] One common and useful technique is constructing a competitor array. The steps include: This can best be displayed on a two dimensional matrix - competitors along the top and key success factors down the side.
Twitter Interview Questions. Below the line (advertising) Above the line (ATL), below the line (BTL), and through the line (TTL), in organizational business and marketing communications, are advertising techniques, or different strategies companies use to sell their products.
In a nutshell, while ATL communications use media that are broadcast and published to mass audiences, BTL communication use media that are more niche focused. While both ATL and BTL communications can be used to either build brand awareness or drive sales through specific offers (promotions), it is BTL interaction that gives the marketer the ability to tailor their messaging in a more personal manner to the audience. [citation needed] ATL promotions are also difficult to measure well, while BTL promotions are highly measurable,[citation needed] giving marketers valuable insights into their return on investment.
These insights can then be used to inform the next BTL communication to the audience and tailor the messaging based on the feedback received. Zero Moment of Truth (ZMOT)