Reference
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SEO Selection Via Google Webmaster Guidelines
Show of hands, how many of you have read through Google's Webmaster Guidelines. Mmmm, ok. go ahead and put your hands down. Every now and then I find it useful to look and see what Google has to say to webmasters about their websites. It's been years since I was last in here and I'm amazed by the amount of new content Google has added to their webmaster helps.
www.coremetrics.com/downloads/wp-forbes-bringing-foresight-to-marketing.pdf
Coremetrics - a leading provider of web analytics and marketing optimization solutions is now part of the new Enterprise Marketing Management (EMM) group at IBM. This new group at IBM represents the rich combination of the Coremetrics and Unica solutions and is an integral part of IBM’s Smarter Commerce Initiative. Please visit our new home at www.ibm.com/marketing-solutions/ Product Families
“There are three kinds of numbers: lies, damned lies, and statistics.” – Mark Twain, quoting Benjamin Disraeli The statistics branch of mathematics has a poor reputation among the public. Much of modern science and economics is based on it in a fundamental way.
Lies and Statistics in Landing Page Optimization - by Tim Ash
Search engine optimization
Search engine optimization ( SEO ) is the process of affecting the visibility of a website or a web page in a search engine 's "natural" or un-paid (" organic ") search results . [ jargon ] In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users. SEO may target different kinds of search, including image search , local search , video search , academic search , [ 1 ] news search and industry-specific vertical search engines. As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience.Long Tail Keywords: Research and Find Keywords that Deliver ROI
Long tail keywords are the longer, more specific keywords that are less common, individually, but add up to account for the majority of search-driven traffic. Long tail keywords are the opposite of "head" terms, which are more popular or more frequently searched on. For example, "fish tanks" is a head term, but "compare prices whisper aquarium filters" is a long-tail keyword. Beginner search marketers often focus on head terms when optimizing their sites for organic search or creating pay-per-click campaigns. This is a mistake—long-tail keywords can offer incredible ROI because they're less competitive to rank for organically and less expensive to bid on for PPC.
Social Media Marketing
Marketing with Social Media Position Tech Social Media Marketing (SMM) leverages online communities to generate exposure, links, and sales for your brand. Whether starting a blog, finding and joining conversations, creating unique and informative pieces crafted to attract relevant attention, or simply discovering new ways to interact with your customers online.