
communauté
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L'importance de créer une communauté autour d'une marque - techt
Les tendances 2010 du Marketing 2,0 (par Vanksen): réseaux socia
Le groupe de cosmétiques espère ainsi diversifier son recrutement, et séduire la «net génération». Avec le lancement de Reveal, L'Oréal franchit un niveau de plus dans l'univers des business games. Accessible sur internet , ce nouveau jeu a notamment vocation à nourrir la pépinière de talents du groupe de cosmétiques. Proposant à tout étudiant, quelque soit son profil et sa nationalité, de découvrir les métiers de L'Oréal, de se tester et de se mettre en situation, il constitue une première étape à l'entretien d'embauche.
Emploi : L'Oréal recrutera un tiers de ses stagiaire
Web : Les annonceurs se ruent sur Facebook
Le top 50 des "fan pages" Facebook en 2009 /// Agence marketing
Beginning Thursday, latte addicts who visit Starbucks outlets can get more than just a caffeine fix. They will also be rewarded on Foursquare with a barista badge. Foursquare The Barista badge on Foursquare. Location-based mobile services like Foursquare are at the cutting edge of a transformation in the way offline businesses and their customers interact, by breaking down the barriers between the physical and the virtual.
Starbucks Fans Can Become ‘Baristas’ on Foursquare - Bits Blog -
Mediaventilo - Agence Social Media Contactez-nous 01 83 62 05 00 Contact Présentations
Classement de contenus du web social | Mediaventilo - Agence Soc
La Vache qui Rit te poke | Blog de nuit : créativité et publicit
J’adore la campagne mise en place par Noyz pour la Vache Qui Rit . Certains trouveront le dispositif « simplet », mais diantre, qu’il est efficace. Un re-branding total, pour une nouvelle image impeccable et diversifiée de notre vache jurassienne.With its game mechanics and spunky badges, Foursquare could easily be mistaken for a frivolous mobile application with little to no value for businesses. As the startup races to the million member milestone , however, nothing could be further from the truth. We've already written about Foursquare's savvy relationships with major media and entertainment brands and even talked about how it's changing the world as we know it. In this post, we'll delve deeper into the big brands and businesses that are experimenting with the platform and finding success with location-sharing. For proof that Foursquare is a viable tool for businesses, take a gander at the City of Chicago and their efforts to make city exploration fun with Foursquare , the Wynn Las Vegas' unique approach to top notch service, Tasti D-Lite's efforts to redefine the customer loyalty program, Lucky Magazine's interest in taking their editorial content to the streets and Starbucks' desire to better understand their customers.

