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From Line: Who's There Make sure you use a name that your subscribers will recognize, because your readers will DELETE your emails if they don't know who the sender is. . You can use your own name, company name or your brand name if it's more recognizable. Once you choose your sender name, stay consistent in using it each time you send out that email campaign. Subject Line: Getting Your Email Open This is prime real estate here, so keep it SHORT and simple (35 characters or less). You only get 3 seconds max before your readers will decide to open or delete your email, so make your subject line "pop" by conveying the biggest benefit. ALSO, DO NOT USE ALL CAPS or exclamation marks!!!