News. Très mauvais exemple de gestion communautaire : Page fan de H&M. Enterprise: List of 40 Social Media Staff Guidelines | Laurel Papworth. Managing staff who participate in social networks. This list also includes policies called; Staff blogging policies, enterprise social network guidelines, Employee Blogging Policies, Staff engagement in online communities, and so on. I’ve done a few press (radio, print) interviews this week re: Telstra so I thought I should have another look at how Enterprise, Government, Corporates, Not for Profits are handling the fact that their staff are members of social networks too.
I once had to step in to calm down a forum that was off the charts with negativity and general unpleasant comments. To be even heard, I started to IP and MAC address ban anyone who posted under secondary IDs for the purpose of trolling (making up a temporary persona who’s only purpose is to create negative comments). I shouldn’t have been surprised – victim number one was the entire Customer Service department.
Behavioural and Etiquette Guidelines for Organisation Enemy Media? I thought I blogged this chart before? Objectivemarketer.com.
About Knowem, LLC. KnowEm was developed to assist everyone - from individuals to Fortune 500 companies - in discovering where their names, brands, or trademarked terms are available (or stolen) on Social Media networks. KnowEm will not only help you secure your name across the vast social media landscape but we can also show you how to contact each site in order to have the name released and returned to you. To date the KnowEm team has helped to reserve over 600,000 profiles and reported back to some of our clients over 50,000 issues of squatting and misrepresentation of a brand, username or trademarked term. This is all done with local employees in New Jersey; we are proud to be a company fully staffed in the United States with absolutely no dependance on offshore outsourcing. Since security is one of our primary concerns, none of your sensitive information is sent overseas. KnowEm also constantly updates and adds new sites to our vast database of social sites.
Barry Wise Co-Founder/Principal. Klout - Twitter Analytics - Measuring Influence Across The Social Web. Socialnomics – Social Media Blog. Social Marketing Resources. Experian Marketing Services | Profitably acquire, retain and grow customer relationships. HOW TO: Measure Social Media ROI. Olivier Blanchard Basics Of Social Media Roi Defining Clear Goals As a standard formula, ROI is pretty basic, ROI = (X - Y) / Y, where X is your final value and Y is your starting value. In other words, if you invest $5 and get back $20, your ROI is (20 - 5) / 5 = 3 times your initial investment. In the financial sense, ROI is measured purely in the context of dollars and cents, however, the principles can really apply to any type of investment — monetary or not.
Having concrete goals and concrete baselines is crucial to calculating your return on investment. Once you have your goals defined, you need to gauge the baseline for your levels before starting or changing your social media strategy. Metrics Tools Although ROI ≠ metrics, traditional web metrics like traffic counts, number of comments, Twitter followers, Facebook fans, etc. are an important component when calculating your ROI. The trick is to not rely solely on the numbers, but on what the numbers end up leading to.