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Grégory Pouy - Echanger ses idées !: Très mauvais exemple de gestion communautaire : Page fan de H&M
Je parlais vendredi dernier de la manière admirable dont le DG de la marque d'habits Sandro avait réagit face à un potentiel badbuzz. Beaucoup de commentateurs ont dis que s'il avait réagit de la sorte, c'est évidemment parce que Deedee est particulièrement visible et que ca n'aurait pas été pareil si ca avait un blog obscur.
Enterprise: List of 40 Social Media Staff Guidelines | Laurel Papworth
Managing staff who participate in social networks.
objectivemarketer.com
Small teams responsible for social marketing require a professional solution that accelerates brand marketing across the major social channels and measures the impact on highly dynamic communities. Campaign Commander Social Edition’s main features enable users to centrally manage social accounts, organize activities by business objective, schedule conversations for maximum reach, participate in real-time conversations and report on key performance indicators (KPIs).
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About Knowem, LLC
KnowEm was developed to assist everyone - from individuals to Fortune 500 companies - in discovering where their names, brands, or trademarked terms are available (or stolen) on Social Media networks. KnowEm will not only help you secure your name across the vast social media landscape but we can also show you how to contact each site in order to have the name released and returned to you. To date the KnowEm team has helped to reserve over 350,000 profiles and reported back to some of our clients over 25,000 issues of squatting and misrepresentation of a brand , username or trademarked term.Dachis Group's Social Performance Monitor (SPM) is a subscription based Saas application that tracks your brand’s social activities against crucial brand marketing business outcomes like: brand awareness, brand love, brand mindshare and brand advocacy. Unlike alternatives that focus on simplistic stats in a vacuum, Social Performance Monitor gives you specific metrics correlated to your brand marketing business outcomes and benchmarked against your competitors relative performance, industry peers, and worldwide best in class. As a compliment to Dachis Group's free Social Business Index , Social Performance Monitor (SPM) analyzes hundreds of millions of signals from over 25,000 companies and over 30,000 brands through the use of natural language processing, machine learning, and clustering algorithms and delivers results in near real-time.
Social Marketing Resources
Experian Marketing Services | Profitably acquire, retain and grow customer relationships
Our ConsumerView and Mosaic USA products add demographic, lifestyle, credit, automotive, life event and media consumption attributes to your customer and prospect databases.
HOW TO: Measure Social Media ROI
Last month, we reported on a survey that found that 84% of social media programs don’t measure return on investment (ROI). The comments in that post indicated that a lot of individuals and businesses want to be able to measure the ROI of their social media strategies and campaigns, but they don’t know where to start. Companies and executives are finally beginning to really jump on the social media bandwagon, and that’s fantastic.