E_réputation
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Karina Cherfas
Reputation 2.0- How Twitter is Redefining Corporate Reputation Management - Non-Fiction Article - web , twitter, social media
Memo to brands of all shapes and sizes: do not jump onto hashtag bandwagons, especially ones that involve bloodshed, unless you want to purposefully incur the wrath of the outraged. The latest example of what not to do as part of your social media strategy comes from fashion retailer Kenneth Cole , so called after the designer who established the company.
Kenneth Cole in revolutionary hashtag hijacking [#fail]
If you have been blogging for a while, you have probably felt the frustration associated with negative comments. If you are new to blogging, you probably fear receiving biting criticism. But you might be surprised to learn that, as David Meerman Scott points out, "negative comments can sometimes be a good thing."
How to Deal with Negative Comments [Marketing Cast]
Nous le constatons tous les jours : la question de la e-réputation monte en puissance.
La e-réputation en 10 points clés
i 1 Votes Le 22 Août 2009, dans l’un des premiers billets de ce blog, Amine avait rédigé le billet: l’E-réputation: Mode d’emploi où il expliquait à qui s’adressait l’e-réputation avec un schéma qui spécifie les processus de surveillance et de management qui en découlent.
Les 5 piliers de l’E-réputation