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Unit 301 breakdown. 5 Terrific Examples of Company Social Media Policies. 9 Ways to Measure Your Social Media Success. Albert Einstein once said “not everything that counts can be counted, and not everything that can be counted counts” this is a hugely compelling statement, but who knew it would still be so relevant today.

9 Ways to Measure Your Social Media Success

In a sense, Einstein has hit the social media nail on the head. Setting SMARTER Goals in 7 Easy Steps. How to define SMART marketing objectives. When identifying specific marketing objectives to support your long-term goals, it is common practice to apply the widely used SMART mnemonic.

How to define SMART marketing objectives

You will know that SMART is used to assess the suitability of objectives set to drive different strategies or the improvement of the full range of business processes. One of the main reasons that we called our site and service SMART Insights is because we wanted to help marketers succeed through using a more structured approach to planning to give more realistic targets they could be more confident of achieving. Using SMART objectives and then measuring them through properly customised analytics reports is a big part of how we hope to help too. With SMART objectives documented in Plans linking objectives to strategies and KPIs everyone is sure exactly what the target is, progress towards it can be quickly and regularly reviewed, for example through an Ecommerce dashboard and, if necessary, action can be taken to put the plan back on target. 1.

Social Media Plan. What is Social Amplification for Digital Marketing? Over the past few months, we have been exploring the various components of a digital content marketing strategy through multiple blog series.

What is Social Amplification for Digital Marketing?

We first reviewed how to identify digital conversations and create smarter content. We then took a look at the various types of digital content and content distribution strategies for each. Today we’re kicking off the newest series; Using Social Amplification to Get Your Brand Heard. The Importance of Online Reputation Management for Small Businesses. Having a good digital footprint for your small business is absolutely essential in the modern age of information technology.

The Importance of Online Reputation Management for Small Businesses

Your company’s digital footprint basically refers to your online reputation. Whether you are aware of it or not, your business, along with the hundreds of thousands of others out there, has an online reputation that may or may not be positive. Buyers post reviews about your services and products not only on your website and related forums but also on a host of social media platforms such as Facebook and Twitter. Even the slightest hint of a negative reputation online can be enough to drive your customers away.

This is why it is absolutely vital that you pay attention to online reputation management for your small business. Research conducted by various public relations firms has thrown up surprising results regarding a business’s online reputation. Reputation policy doc. Social media policy. A research paper from the Institute of Employment Studies, commissioned by Acas, highlights the difficulties some employers have in setting standards of behaviour for employees' use of social media.

Social media policy

It advises employers to take a "common sense stance" in regulating conduct and treat 'electronic behaviour' as it would 'non-electronic behaviour'. Key points Work out a policy: An employer should set out in writing what it regards as acceptable behaviour in the use of social media at work and what is unacceptable.It should also give clear guidelines for employees on what they can and cannot say about the organisation.Draw a line between private and work lives: An employer should be clear throughout its policy in making a distinction between business and private use of social media. Acas Senior Policy Advisor Adrian Wakeling talks about social media in the workplace. 10 ways to measure social media success.

What is an Influencer? What is an Influencer?

What is an Influencer?

An influencer is a person who is well-connected and who is regarded as influential and in-the-know; someone who is looked to for advice, direction, knowledge and opinions. People like CEOs, CMOs, PR Professionals, Creative People, Bloggers, Journalists and other Experts. Today, targeting influential people with large networks and getting them to help boost the coolness and interest level of brands, products and ideas is an increasingly effective way of spreading news. The right influencers can help build your brand by sharing your brand story through their networks. The influencers in our network are involved in the distribution program of our stories. 1. Every brand that is part of Around the World in 80 Brands is part of the distribution program. By giving the book to people in their personal networks and asking them to read and share the stories they like best in their personal networks, the system works. 25.000 books are being shared to 25.000 influencers.

Brand Statements - The Joy of Business. When I talk to people about brands, they usually think of a logo or the marketing material of a company.

Brand Statements - The Joy of Business

If we take one of the big boys such as Nike, for example, you might immediately think of that little arrow they use for their logo, or the “just do it” strap line. But Nike’s brand is much more than that. How to Write a Branding Statement. Difference between “purpose”, “aim”, “target”, “goal”, “objective”, and “ambition” Social Media Tools. Social Media & Social Networks. Blogs / Social Media Articles. Social Media & Social Networks. Marketing, social media tips.

Marketing Plan Templates. 50 Sophisticated Words You Should Start Using Instead. Your New Year's resolutions might have included getting more exercise, or going back to school to get your degree.

50 Sophisticated Words You Should Start Using Instead

Might we humbly suggest you also take this time of starting things anew by phasing out some of the played-out words in your vocabulary and replacing them with creative alternatives? Don’t feel bad; everyone you know has been guilty of letting a "fail" or an "LOL" slip at least once in a while. But those words are tired. They need a long rest. Here are 50 sophisticated utterances to deploy instead. Cyber Substitutes Supreme: Epic doesn’t mean what you think it means. Better Buzzwords Donjon: Men, have you been relegated to a small segment of the house referred to as your "man cave? " Underage Upgrades Alas: "Oh, snap" is so out. Professional Pick-me-ups Demiurgic: "Innovative" is the second-most overused resume filler word.

Romantic Retools Cherish: Take a lesson from The Association and discover another way to say "I love you. " Mission Statements of Digital Agencies and Startups. Ahhhh, the good old Mission Statement.

Mission Statements of Digital Agencies and Startups

Remember in Part 2 of “The 7 Habits of Highly Effective Entrepreneurs” series where we talked about the fact that ‘Highly Effective’ Digital Entrepreneurs all have one? As mentioned in Habit 2, “A mission statement gives a business a framework and helps give it definition and an identity.” Well, when I was doing the research for that post, I couldn’t find any great lists of example Mission Statements specifically from Digital Businesses.

How could something so important have so few good resources I hear you ask? 9 Tips for Becoming a Social Media Influencer Social Media Examiner. Do you want people to come to you for social media advice?

9 Tips for Becoming a Social Media Influencer Social Media Examiner

Are you trying to become a social media influencer? Publishing on social media is a great way to share expert knowledge and develop your influencer status. In this article I’ll share nine tips that can help you become a social media influencer. How To Find and Engage With Social Media Influencers. 6. Online strategy and personal brand management. Social Media Roundup.