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Good keyword research is laborious. So is it no wonder that once you understand the basics, you may be tempted to use whichever tool you have at hand and try to automate or speed up the process. Except, should you want to do this? Keyword research is your time to understand the market you are competing in and how people search. It is your opportunity to comb through the competition and learn their keywords, content and link-building strategies.
Search engine optimization — SEO — may seem like alchemy to the uninitiated. But there is a science to it. Search engines reward pages with the right combination of ranking factors, or “signals.” SEO is about ensuring your content generates the right type of signals.
First of all let me confess the term ‘fresh rank’ has been stolen from fellow SEO blogger Justin Briggs , I am going to refer to one of his excellent posts throughout the rest of this one. You will no doubt know about Google’s new QDF upgrade , an algorithm tweak designed to get you to ‘fresh’ content quicker, rather than bringing up old static results. You can see an example of it here;
Today, the New York Times published an article about a search engine optimization investigation of J.C. Penney. Perplexed by how well jcpenney.com did in unpaid (organic) search results for practically everything the retailer sold, they asked someone familiar with the world of search engine optimization (SEO) to look into it a bit more. The investigation found that thousands of seemingly unrelated web sites (many that seemed to contain only links) were linking to the J.C. Penney web site. And most of those links had really descriptive anchor text.
Do you shove lots of ads at the top of your web pages? Think again. Tired of doing a Google search and landing on these types of pages? Rejoice. Google has announced that it will penalize sites with pages that are top-heavy with ads.
YouTube users have been able to discover key stats on who’s watching their videos for a while now, using Insight . But now it’s replacing Insight with YouTube Analytics , which will be released to everyone over the course of today. The new features will include a new overview section which provides the key information quickly, while also enabling easy access to more detailed information. Ted Hamilton, Product Manager, also announced the following enhancements in a blog post today: More Detailed Reports: Analytics now includes more detailed statistics so that you can have a more precise understanding of your content and audiences. Audience Builders: Discover which videos are driving the most views and subscriptions.