How To Take Your Keyword Research To A Higher Level. Good keyword research is laborious.
So is it no wonder that once you understand the basics, you may be tempted to use whichever tool you have at hand and try to automate or speed up the process. Except, should you want to do this? Keyword research is your time to understand the market you are competing in and how people search. It is your opportunity to comb through the competition and learn their keywords, content and link-building strategies.
The Periodic Table Of SEO Ranking Factors. The Fresh Rank Algorithm, Is It More Important Than PageRank. First of all let me confess the term ‘fresh rank’ has been stolen from fellow SEO blogger Justin Briggs, I am going to refer to one of his excellent posts throughout the rest of this one.
You will no doubt know about Google’s new QDF upgrade, an algorithm tweak designed to get you to ‘fresh’ content quicker, rather than bringing up old static results. You can see an example of it here; They’re not site links but links to fresh content on the BBC for the search term ‘football’. Google has stated that this affects around 35% of search queries, don’t get that mixed up with searches. Now that is all well and good but from my point of view I want to know a few key points; 1) How does Google decide what is fresh? 2) Is the link graph involved when deciding ‘freshness’?
3) How do links from these ‘fresh’ pages influence rankings for the taget website? I wrote a really short post a few months ago based on fresh links vs text links vs links placed in old content. New York Times Exposes J.C. Penney Link Scheme That Causes Plummeting Rankings in Google. Today, the New York Times published an article about a search engine optimization investigation of J.C.
Penney. Perplexed by how well jcpenney.com did in unpaid (organic) search results for practically everything the retailer sold, they asked someone familiar with the world of search engine optimization (SEO) to look into it a bit more. The investigation found that thousands of seemingly unrelated web sites (many that seemed to contain only links) were linking to the J.C.
Penney web site. And most of those links had really descriptive anchor text. The New York Times presented their findings to Google. J.C. So where did J.C. “Link Schemes” and the Google Webmaster Guidelines The web is big. How Does Google Work? Learn How Google Works: Search Engine + AdWords. The following infographic was created years ago when Google had a content-first focus on search.
In the years since then, the rise of mobile devices has caused Google to shift to a user-first approach to search. We created a newer infographic to reflect the modern search landscape here. Vote on Hacker News, or Bookmark this on Delicious 600 Pixel Wide Version. Keywords and Cocktails – 1/17 – A blog from the Razorfish London Media teamA blog from the Razorfish London Media team. Pages With Too Many Ads "Above The Fold" Now Penalized By Google's "Page Layout" Algorithm. Do you shove lots of ads at the top of your web pages?
Think again. Tired of doing a Google search and landing on these types of pages? Rejoice. Google has announced that it will penalize sites with pages that are top-heavy with ads. Top Heavy With Ads? The change — called the “page layout algorithm” — takes direct aim at any site with pages where content is buried under tons of ads. From Google’s post on its Inside Search blog today: We’ve heard complaints from users that if they click on a result and it’s difficult to find the actual content, they aren’t happy with the experience. Google also posted the same information to its Google Webmaster Central blog. Sites using pop-ups, pop-unders or overlay ads are not impacted by this. How Much Is Too Much? How can you tell if you’ve got too many ads above-the-fold? But how far down the page is too far?
Impacts Less Than 1% Of Searches.
Google Launches YouTube Analytics. YouTube users have been able to discover key stats on who’s watching their videos for a while now, using Insight.
But now it’s replacing Insight with YouTube Analytics, which will be released to everyone over the course of today. The new features will include a new overview section which provides the key information quickly, while also enabling easy access to more detailed information. Ted Hamilton, Product Manager, also announced the following enhancements in a blog post today: More Detailed Reports: Analytics now includes more detailed statistics so that you can have a more precise understanding of your content and audiences.Audience Builders: Discover which videos are driving the most views and subscriptions.Audience Retention: See how far viewers are watching through your video in the new audience retention report.
The Summary report shows some top-level performance metrics for YouTube videos, and clicking on the title of each widget will take users to that specific report: