MARKETING stuff

Facebook Twitter

The World Needs AAA (TripleA) Brands. Erik Saelens, marketing guru and CEO/Founder of BRANDHOME , and a good friend of mine, has written a marvelous little book called TripleA.

The World Needs AAA (TripleA) Brands

I thought it was worth writing about it, building on many articles in this blog that talk about brand coolness, brand authenticity and how brand activation should be done. This book galvanizes all of that, in just 100 pages. The premise of the book is as follows: “ The world is a mess , trust is out the window, spending is low, money is scarce, markets are driven by low budget sales, and people and business alike are holding their breath about the future. Photo by kurtfrenier. Brilliant Brands Series: Burberry [another "BRIGHT & SHINING STAR"]

Here’s another brand in the BBI, the “BRILLIANT BRAND INDEX” ® Kurt Frenier .

Brilliant Brands Series: Burberry [another "BRIGHT & SHINING STAR"]

As a reminder, the BBI® model has 8 dimensions that I deem important to qualify for a “brilliant brand”: 4 ‘brand coolness’ dimensions (a lovable brand, a beacon of trust, inherent universality, a memorable visual identity), and 4 ‘brand hotness’ dimensions (novel/contemporary marketing, on a growth trajectory, creativity & awesomeness, executed to excellence). BIT OF BACKGROUND ON Burberry: Who doesnt’ know and recognise the Burberry checkered tweet print? Burberry’s history starts 156 years ago. Its sturdy, all-weather raincoats were worn by the solders in the trenches of a.o. Photo by kurtfrenier. INNOVATION: silver bullets never killed anyone! — by Kurt Frenier, The Red Hot Marketing Blender | MarketingBliss by Kurt Frenier aka TheRedHotMarketingBlender.

BRAND COMMUNICATION: STORYTELLING AND THE POWER OF BELIEVABILITY — by Kurt Frenier, The Red Hot Marketing Blender | MarketingBliss by Kurt Frenier aka TheRedHotMarketingBlender. Photo by kurtfrenier. Consumer Research In Flux? The status-quo in research doesn’t work anymore.

Consumer Research In Flux?

At least not well enough … consumer behavior is getting deeper, faster, more complex, and is changing fast with a changing world around us all. On top of that, consumers can’t be “boxed in” anymore -they are largely turning into global citizens, with chameleon behaviors thriving more than ever. Traditional research proves to be inaccurate on many levels. Proof of that is the massive say-do gap and inaccuracy in business forecasting. On top of that, the marketing as a discipline is changing as well. Photo by kurtfrenier. 15 Clever Augmented Reality Campaigns | MarketingBliss by Kurt Frenier aka TheRedHotMarketingBlender. Photo by kurtfrenier.

Photo by kurtfrenier. The future of marketing, and how to weather the tsunami of change that is coming. — by Kurt Frenier, The Red Hot Marketing Blender | MarketingBliss by Kurt Frenier aka TheRedHotMarketingBlender. Database Error. Facebook marketing is permeating websites, blogs and other social networking properties.

Database Error

You only have to go to Slideshare, YouTube and notice that the ability to share with your Facebook friends is built in, either next to the content or in the settings. These Facebook marketing tips and tactics will help you build your Facebook Fan page by acquiring more likes, engaging with your audience and provide ideas to keep them coming back for more. The Deliciously Wonderful World of Ben & Jerry’s [and what marketers can learn from them!] Who doesn’t love Ben & Jerry’s ice cream?

The Deliciously Wonderful World of Ben & Jerry’s [and what marketers can learn from them!]

I know I do. Chunky Monkey in particular -yum! Photo by kurtfrenier. Brilliant Brands Series: LACOSTE [an unsung hero] — by Kurt Frenier, The Red Hot Marketing Blender | MarketingBliss by Kurt Frenier aka TheRedHotMarketingBlender. TV drives social conversations. On many an occasion in this blog I have stated that “ tv is dead ” and it has been my personal rallying cry in my social and business scene for about 2 years now.

TV drives social conversations

That has led to many many interesting discussions with colleagues, friends and family where I had to justify and then reframe what I meant exactly by that. This post to clarify where I stand -today. You’ll have to read all the way through to the end to see what that is exactly As a marketer, I am following the shift between traditional media and ‘new media’ (by the way, new media is mainstream media by now) to decide where the dollars I put to grow brands will work the hardest. Photo by kurtfrenier. MarketingBliss by Kurt Frenier aka TheRedHotMarketingBlender. Photo by kurtfrenier. Photo by kurtfrenier. Photo by kurtfrenier. 2011: TOP 10 Marketing Highlights. WOW, what - a - year !

2011: TOP 10 Marketing Highlights

Quite a few marketing highlights caught my attention this year. Let me share a few of these: Living in the M.East, I’ve been able to witness from up close the impact of social media on the “general population”. What happened in Tunisia, Egypt, Bahrain, Syria during the “Arab Spring” is a reflection of big shifts in the direction of the people. And social media platforms and providers have reacted quickly. Photo by kurtfrenier. Some of the old. First Grader Becomes Youngest Person to Ever Develop a Mobile Game. Remember the name Zora Ball.

First Grader Becomes Youngest Person to Ever Develop a Mobile Game

At seven years old, she's the youngest person to ever create a mobile game app, which was unveiled at the University of Pennsylvania's Bootstrap Expo last month. Zora used the Bootstrap programming language, and lest you think her older brother Trace, who was a STEM scholar of the year at Zora's charter school, did the work for her, she reconfigured her app on the fly when asked, according to the Pittsburgh Courier. IF YOU’RE NOT ON FACEBOOK AND TWITTER, FIND A NEW PROFESSION. I (quite often) meet people in marketing that are not on facebook.

IF YOU’RE NOT ON FACEBOOK AND TWITTER, FIND A NEW PROFESSION

WOW! Read that sentence again. Brilliant Brands Series: O’Neill {undervalued jewel} Here’s another brand in the BBI, the “BRILLIANT BRAND INDEX” ® Kurt Frenier .

Brilliant Brands Series: O’Neill {undervalued jewel}

As a reminder, the BBI® model has 8 dimensions that I deem important to qualify for a “brilliant brand”: 4 ‘brand coolness’ dimensions (a lovable brand, a beacon of trust, inherent universality, a memorable visual identity), and 4 ‘brand hotness’ dimensions (novel/contemporary marketing, on a growth trajectory, creativity & awesomeness, executed to excellence). BIT OF BACKGROUND ON O’NEILL : More than 60 years ago, Jack O’Neill, aspiring engineer turned window salesman went surfing to release everyday pressures. In love with mother nature, but frustrated by the weather, he started researching how to solve the problem of the extreme cold water in the waves of Northern California, so he could surf for longer. He invented to world’s first wetsuit in the early 50s.

Linking everything 2 everything 2 create a brandstory > 5 KILLER tips! - by Kurt Frenier, The Red Hot Marketing Blender. 2012′s awesome marketing stuff, according to Kurt Frenier. Time to wrap up the year… I guess the greatest phenomenon of the past year was Gangnam Style. If this is the first time you hear about this, you’ve been living in a cave. PSY just today crossed 1bn views on Youtube. An Insight into Facebook Marketing - Infographic. So what is happening with Facebook Marketing? Facebook has become the default social network to focus your promotion efforts on when it comes to marketing on social media. In fact Facebook is now the single largest publisher of all US display ad impressions.

It delivers 28 percent of all display ad impression which is more than Yahoo, Microsoft, Google and AOL combined! This popularity doesn’t come cheap and Facebook has admitted according to Bloomberg, to increasing its advertising rates on its self service ads by 40 percent during 2011. 33 Stats That Paint a Picture of the Future of Marketing. The future of our beloved marketing industry is changing fast -- the good news is, we don't even need a crystal ball to see where it's headed! HubSpot CMO Mike Volpe, when sharing his story on how he came to be HubSpot's fifth employee, says the problem he faced as a marketer was finding an integrated marketing software solution that allowed him to see how his various marketing efforts impacted his website and revenue.

Little did he know when yearning for this marketing system that it was in the process of being built That was just five years ago, and now our industry is at a place where Mike Volpe's dream has been realized . Now, it's time to tap into the other dreams marketers are having ... so we can solve them! LA VACHE QUI RIT (in the Brilliant Brands Series®, a bright & shining star) I’m going to start writing about brands I love. And will rate them against my own brand evaluation system, BBI, the “BRILLIANT BRAND INDEX” ®Kurt Frenier. 0% science, 100% gut-feel (my gut feel). The BBI® model has 8 dimensions that I deem important to qualify for a “brilliant brand”: 4 ‘brand coolness’ dimensions (a lovable brand, a beacon of trust, inherent universality, a memorable visual identity), and 4 ‘brand hotness’ dimensions (novel/contemporary marketing, on a growth trajectory, creativity & awesomeness, executed to excellence). Take a look at Brussels with TGV. Be a NEQI-ninja. Let me spend a moment on the value of focusing your business against the right thing.

For almost any company there is only one of two ways to “direct” focus: you either “add” stuff to the value equation (i.e. add to whatever it is you ‘create’ or ‘sell), or you “take away” from it (i.e. scratch cost out of your p&l). And that focus on either one or the other leads to a belief system with employees, a culture in which they operate, and ultimately the chances of success you have versus competition. My submission is that a company should always focus on NEQI ( (c) Kurt Frenier 2012 ). The Louboutin Brand Experience: “flirting with your feet” Creating a movement: 4 must-do’s taken from “MOVEMBER”. Kurtfrenier : Good morning from... Learning from. Chicken soup…Tomato soup… Marketing soup -yummm. ElBulli, a role-model for exclusive brand experiences. HEINEKEN 007: licence to kill. Changes in marketing. Marketers, get ready for Generation Z!

Thinslicing as selection technique for social media. Are the slices getting thinner? I HATE hospitals! Don’t you? Let’s change that experience … HELLO … KITTY! Kids play? No Way! $5bn powerbrand. Marketers Flunk the Big Data Test - Patrick Spenner and Anna Bird. The LEGO® Story. Smart street. Must-follow. NIKE is really onto. Nike+ House of Innovation. DESIGN. Lifeblood of brand and company. How to Stalk Your Competitors in Social Media (So You Can Crush Them) Are marketers finding their mojo in the WAR for (brand) attention? Linking everything 2 everything 2 create a brandstory > 5 KILLER tips! Sorry, Marketers, You're Doing Twitter Wrong [REPORT]

Creating authentic brand experiences: LE PAIN QUOTIDIEN‏ Innovation … it can’t be breakthrough if you wouldn’t buy it yourself! BRAINSTORMING. LET OUT THAT KID INSIDE OF YOU! Babies in ads boost sales… when used the right way! Fundamental changes in marketing over the last 20 years. Facebook. How Rohan Marley is turning HOUSE OF MARLEY into an iconic brand — by Kurt Frenier, The Red Hot Marketing Blender. The Red Hot Marketing Blender — by Kurt Frenier, 21st Century Marketing Perspectives Blended Into 1 Site.

How Rohan Marley is turning HOUSE OF MARLEY into an iconic brand. The future of marketing, and how to weather the tsunami of change that is coming. BRAND COMMUNICATION: STORYTELLING AND THE POWER OF BELIEVABILITY. Absolut Vodka – masters in breakthrough ads (‘Absolut GreyHound’ ) The Red Hot Marketing Blender — by Kurt Frenier, 21st Century Marketing Perspectives Blended Into 1 Site. Will BUD Ireland come back with it’s innovative summer app ? Van der Sar is back. Hidden pint-glass QR code is only visible when filled with Guinness. The power of. My MKT Beliefs. Sprechen Sie Street? (disconnects between marketing – CEO – Wall Street) 5 Ways To Make Sustainable/Green Work ! (it’s about time)