MARKETING stuff

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Erik Saelens, marketing guru and CEO/Founder of BRANDHOME , and a good friend of mine, has written a marvelous little book called TripleA. I thought it was worth writing about it, building on many articles in this blog that talk about brand coolness, brand authenticity and how brand activation should be done. This book galvanizes all of that, in just 100 pages. The premise of the book is as follows: “ The world is a mess , trust is out the window, spending is low, money is scarce, markets are driven by low budget sales, and people and business alike are holding their breath about the future. The World Needs AAA (TripleA) Brands The World Needs AAA (TripleA) Brands
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Brilliant Brands Series: Burberry [another "BRIGHT & SHINING STAR"] Here’s another brand in the BBI, the “BRILLIANT BRAND INDEX” ® Kurt Frenier . As a reminder, the BBI® model has 8 dimensions that I deem important to qualify for a “brilliant brand”: 4 ‘brand coolness’ dimensions (a lovable brand, a beacon of trust, inherent universality, a memorable visual identity), and 4 ‘brand hotness’ dimensions (novel/contemporary marketing, on a growth trajectory, creativity & awesomeness, executed to excellence). BIT OF BACKGROUND ON Burberry: Who doesnt’ know and recognise the Burberry checkered tweet print? Burberry’s history starts 156 years ago. Its sturdy, all-weather raincoats were worn by the solders in the trenches of a.o. Brilliant Brands Series: Burberry [another "BRIGHT & SHINING STAR"]
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INNOVATION: silver bullets never killed anyone! — by Kurt Frenier, The Red Hot Marketing Blender | MarketingBliss by Kurt Frenier aka TheRedHotMarketingBlender
BRAND COMMUNICATION: STORYTELLING AND THE POWER OF BELIEVABILITY — by Kurt Frenier, The Red Hot Marketing Blender | MarketingBliss by Kurt Frenier aka TheRedHotMarketingBlender
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The status-quo in research doesn’t work anymore. At least not well enough … consumer behavior is getting deeper, faster, more complex, and is changing fast with a changing world around us all. On top of that, consumers can’t be “boxed in” anymore -they are largely turning into global citizens, with chameleon behaviors thriving more than ever. Traditional research proves to be inaccurate on many levels. Proof of that is the massive say-do gap and inaccuracy in business forecasting. On top of that, the marketing as a discipline is changing as well. Consumer Research In Flux? Consumer Research In Flux?
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15 Clever Augmented Reality Campaigns | MarketingBliss by Kurt Frenier aka TheRedHotMarketingBlender
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Photo by kurtfrenier
The future of marketing, and how to weather the tsunami of change that is coming. — by Kurt Frenier, The Red Hot Marketing Blender | MarketingBliss by Kurt Frenier aka TheRedHotMarketingBlender
Database Error Database Error Facebook marketing is permeating websites, blogs and other social networking properties. You only have to go to Slideshare, YouTube and notice that the ability to share with your Facebook friends is built in, either next to the content or in the settings. These Facebook marketing tips and tactics will help you build your Facebook Fan page by acquiring more likes, engaging with your audience and provide ideas to keep them coming back for more.
Who doesn’t love Ben & Jerry’s ice cream? I know I do. Chunky Monkey in particular -yum! The Deliciously Wonderful World of Ben & Jerry’s [and what marketers can learn from them!] The Deliciously Wonderful World of Ben & Jerry’s [and what marketers can learn from them!]
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Brilliant Brands Series: LACOSTE [an unsung hero] — by Kurt Frenier, The Red Hot Marketing Blender | MarketingBliss by Kurt Frenier aka TheRedHotMarketingBlender
On many an occasion in this blog I have stated that “ tv is dead ” and it has been my personal rallying cry in my social and business scene for about 2 years now. That has led to many many interesting discussions with colleagues, friends and family where I had to justify and then reframe what I meant exactly by that. This post to clarify where I stand -today. You’ll have to read all the way through to the end to see what that is exactly As a marketer, I am following the shift between traditional media and ‘new media’ (by the way, new media is mainstream media by now) to decide where the dollars I put to grow brands will work the hardest. TV drives social conversations TV drives social conversations
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MarketingBliss by Kurt Frenier aka TheRedHotMarketingBlender
Photo by kurtfrenier
Photo by kurtfrenier
2011: TOP 10 Marketing Highlights WOW, what - a - year ! Quite a few marketing highlights caught my attention this year. Let me share a few of these: Living in the M.East, I’ve been able to witness from up close the impact of social media on the “general population”. What happened in Tunisia, Egypt, Bahrain, Syria during the “Arab Spring” is a reflection of big shifts in the direction of the people. And social media platforms and providers have reacted quickly. 2011: TOP 10 Marketing Highlights
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some of the old
First Grader Becomes Youngest Person to Ever Develop a Mobile Game First Grader Becomes Youngest Person to Ever Develop a Mobile Game Remember the name Zora Ball. At seven years old, she's the youngest person to ever create a mobile game app, which was unveiled at the University of Pennsylvania's Bootstrap Expo last month. Zora used the Bootstrap programming language, and lest you think her older brother Trace, who was a STEM scholar of the year at Zora's charter school, did the work for her, she reconfigured her app on the fly when asked, according to the Pittsburgh Courier.
I (quite often) meet people in marketing that are not on facebook. WOW! Read that sentence again. IF YOU’RE NOT ON FACEBOOK AND TWITTER, FIND A NEW PROFESSION IF YOU’RE NOT ON FACEBOOK AND TWITTER, FIND A NEW PROFESSION
Here’s another brand in the BBI, the “BRILLIANT BRAND INDEX” ® Kurt Frenier . As a reminder, the BBI® model has 8 dimensions that I deem important to qualify for a “brilliant brand”: 4 ‘brand coolness’ dimensions (a lovable brand, a beacon of trust, inherent universality, a memorable visual identity), and 4 ‘brand hotness’ dimensions (novel/contemporary marketing, on a growth trajectory, creativity & awesomeness, executed to excellence). BIT OF BACKGROUND ON O’NEILL : More than 60 years ago, Jack O’Neill, aspiring engineer turned window salesman went surfing to release everyday pressures. In love with mother nature, but frustrated by the weather, he started researching how to solve the problem of the extreme cold water in the waves of Northern California, so he could surf for longer. He invented to world’s first wetsuit in the early 50s. Brilliant Brands Series: O’Neill {undervalued jewel} Brilliant Brands Series: O’Neill {undervalued jewel}
linking everything 2 everything 2 create a brandstory > 5 KILLER tips! - by Kurt Frenier, The Red Hot Marketing Blender
Time to wrap up the year… I guess the greatest phenomenon of the past year was Gangnam Style. If this is the first time you hear about this, you’ve been living in a cave. PSY just today crossed 1bn views on Youtube. 2012′s awesome marketing stuff, according to Kurt Frenier
An Insight into Facebook Marketing - Infographic So what is happening with Facebook Marketing? Facebook has become the default social network to focus your promotion efforts on when it comes to marketing on social media. In fact Facebook is now the single largest publisher of all US display ad impressions. It delivers 28 percent of all display ad impression which is more than Yahoo, Microsoft, Google and AOL combined! This popularity doesn’t come cheap and Facebook has admitted according to Bloomberg, to increasing its advertising rates on its self service ads by 40 percent during 2011.

33 Stats That Paint a Picture of the Future of Marketing

The future of our beloved marketing industry is changing fast -- the good news is, we don't even need a crystal ball to see where it's headed! HubSpot CMO Mike Volpe, when sharing his story on how he came to be HubSpot's fifth employee, says the problem he faced as a marketer was finding an integrated marketing software solution that allowed him to see how his various marketing efforts impacted his website and revenue. Little did he know when yearning for this marketing system that it was in the process of being built That was just five years ago, and now our industry is at a place where Mike Volpe's dream has been realized . Now, it's time to tap into the other dreams marketers are having ... so we can solve them!
LA VACHE QUI RIT (in the Brilliant Brands Series®, a bright & shining star) I’m going to start writing about brands I love. And will rate them against my own brand evaluation system, BBI, the “BRILLIANT BRAND INDEX” ®Kurt Frenier. 0% science, 100% gut-feel (my gut feel). The BBI® model has 8 dimensions that I deem important to qualify for a “brilliant brand”: 4 ‘brand coolness’ dimensions (a lovable brand, a beacon of trust, inherent universality, a memorable visual identity), and 4 ‘brand hotness’ dimensions (novel/contemporary marketing, on a growth trajectory, creativity & awesomeness, executed to excellence).
Take a look at Brussels with TGV
be a NEQI-ninja
The Louboutin Brand Experience: “flirting with your feet”
Creating a movement: 4 must-do’s taken from “MOVEMBER”.
kurtfrenier : Good morning from
Learning from
Chicken soup…Tomato soup… Marketing soup -yummm
ElBulli, a role-model for exclusive brand experiences
HEINEKEN 007: licence to kill
changes in marketing
Marketers, get ready for Generation Z! | How Cool Brands Stay Hot
Thinslicing as selection technique for social media. Are the slices getting thinner?
I HATE hospitals! Don’t you? Let’s change that experience …
HELLO … KITTY! Kids play? No Way! $5bn powerbrand
Marketers Flunk the Big Data Test - Patrick Spenner and Anna Bird
smart street
must-follow
NIKE is really onto
Nike+ House of Innovation on Vimeo
DESIGN. Lifeblood of brand and company.
How to Stalk Your Competitors in Social Media (So You Can Crush Them)
Are marketers finding their mojo in the WAR for (brand) attention?
linking everything 2 everything 2 create a brandstory > 5 KILLER tips!
Creating authentic brand experiences: LE PAIN QUOTIDIEN‏
Innovation … it can’t be breakthrough if you wouldn’t buy it yourself!
BRAINSTORMING. LET OUT THAT KID INSIDE OF YOU!
Babies in ads boost sales… when used the right way!
Fundamental changes in marketing over the last 20 years
Facebook
how Rohan Marley is turning HOUSE OF MARLEY into an iconic brand — by Kurt Frenier, The Red Hot Marketing Blender
The Red Hot Marketing Blender — by Kurt Frenier, 21st Century Marketing Perspectives Blended Into 1 Site
how Rohan Marley is turning HOUSE OF MARLEY into an iconic brand
The future of marketing, and how to weather the tsunami of change that is coming.
BRAND COMMUNICATION: STORYTELLING AND THE POWER OF BELIEVABILITY
Absolut Vodka – masters in breakthrough ads (‘Absolut GreyHound’ )
The Red Hot Marketing Blender — by Kurt Frenier, 21st Century Marketing Perspectives Blended Into 1 Site
will BUD Ireland come back with it’s innovative summer app ?
Van der Sar is back
Hidden pint-glass QR code is only visible when filled with Guinness
The power of
My MKT Beliefs
Sprechen Sie Street? (disconnects between marketing – CEO – Wall Street)
5 Ways To Make Sustainable/Green Work ! (it’s about time)