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Erik Saelens, marketing guru and CEO/Founder of BRANDHOME , and a good friend of mine, has written a marvelous little book called TripleA.
Here’s another brand in the BBI, the “BRILLIANT BRAND INDEX” ® Kurt Frenier . As a reminder, the BBI® model has 8 dimensions that I deem important to qualify for a “brilliant brand”: 4 ‘brand coolness’ dimensions (a lovable brand, a beacon of trust, inherent universality, a memorable visual identity), and 4 ‘brand hotness’ dimensions (novel/contemporary marketing, on a growth trajectory, creativity & awesomeness, executed to excellence).
The status-quo in research doesn’t work anymore. At least not well enough … consumer behavior is getting deeper, faster, more complex, and is changing fast with a changing world around us all. On top of that, consumers can’t be “boxed in” anymore -they are largely turning into global citizens, with chameleon behaviors thriving more than ever. Traditional research proves to be inaccurate on many levels. Proof of that is the massive say-do gap and inaccuracy in business forecasting. On top of that, the marketing as a discipline is changing as well.
Facebook marketing is permeating websites, blogs and other social networking properties. You only have to go to Slideshare, YouTube and notice that the ability to share with your Facebook friends is built in, either next to the content or in the settings. These Facebook marketing tips and tactics will help you build your Facebook Fan page by acquiring more likes, engaging with your audience and provide ideas to keep them coming back for more.
Who doesn’t love Ben & Jerry’s ice cream? I know I do. Chunky Monkey in particular -yum!
On many an occasion in this blog I have stated that “ tv is dead ” and it has been my personal rallying cry in my social and business scene for about 2 years now.
WOW, what - a - year ! Quite a few marketing highlights caught my attention this year.
Remember the name Zora Ball. At seven years old, she's the youngest person to ever create a mobile game app, which was unveiled at the University of Pennsylvania's Bootstrap Expo last month. Zora used the Bootstrap programming language, and lest you think her older brother Trace, who was a STEM scholar of the year at Zora's charter school, did the work for her, she reconfigured her app on the fly when asked, according to the Pittsburgh Courier .
I (quite often) meet people in marketing that are not on facebook. WOW! Read that sentence again.
Here’s another brand in the BBI, the “BRILLIANT BRAND INDEX” ® Kurt Frenier .
Time to wrap up the year…
So what is happening with Facebook Marketing? Facebook has become the default social network to focus your promotion efforts on when it comes to marketing on social media. In fact Facebook is now the single largest publisher of all US display ad impressions. It delivers 28 percent of all display ad impression which is more than Yahoo, Microsoft, Google and AOL combined! This popularity doesn’t come cheap and Facebook has admitted according to Bloomberg , to increasing its advertising rates on its self service ads by 40 percent during 2011.
The future of our beloved marketing industry is changing fast -- the good news is, we don't even need a crystal ball to see where it's headed! HubSpot CMO Mike Volpe, when sharing his story on how he came to be HubSpot's fifth employee, says the problem he faced as a marketer was finding an integrated marketing software solution that allowed him to see how his various marketing efforts impacted his website and revenue. Little did he know when yearning for this marketing system that it was in the process of being built That was just five years ago, and now our industry is at a place where Mike Volpe's dream has been realized . Now, it's time to tap into the other dreams marketers are having ... so we can solve them!
With 20 years of experience in Marketing, Kurt Frenier , Group Marketing Director Foods&Beverage Innovations PepsiCo Middle East-Africa, shares his insights about the major shifts in marketing over the last 20 years. 1) Move to consumer-centric marketing. 20 years ago – when I started working in research and then in brand marketing on the FMCG side – we were focused on company and brand growth in a very different way than today. What happened was: a company would pluck some brilliant marketers straight from university and let them go creative within a very well defined box: whatever defined WHAT WE CAN MAKE. And we did great; building funky campaigns, innovating on line extensions that WE thought were great ideas, executing what Mr. Kotler had taught us.
I’m going to start writing about brands I love. And will rate them against my own brand evaluation system, BBI, the “BRILLIANT BRAND INDEX” ®Kurt Frenier. 0% science, 100% gut-feel (my gut feel). The BBI® model has 8 dimensions that I deem important to qualify for a “brilliant brand”: 4 ‘brand coolness’ dimensions (a lovable brand, a beacon of trust, inherent universality, a memorable visual identity), and 4 ‘brand hotness’ dimensions (novel/contemporary marketing, on a growth trajectory, creativity & awesomeness, executed to excellence).