How App-Like Design Can Turn Your Site Visitors Into Customers. Lisa Wehr is the founder and CEO of Oneupweb, a leading digital marketing agency representing some of the nation’s most recognized brands for more than 15 years. We’ve all heard the expression “The customer is always right,” but what about making the customer experience on your website so thoughtful that they don’t ever feel unappreciated, forgotten or neglected? According to AnnoyingDesign.org, the average time a user spends on a site is only 56 seconds. You have just 56 seconds to turn your site visitors into customers. Is it possible? What’s the cornerstone of app-influenced design?
Visuals: Symbols and Icons and Pictograms, Oh My! Take a look at the two major printing sites shown here. The second company’s site follows the same structure — listing its popular products in the left navigation — however it outdoes the first company by having a much more accommodating design. Apps are all about pleasing the user by making navigation easier so people can achieve results faster.
Case Study: How Google Sells Its Free Products. Modern commercials are a funny thing. Ad agencies are trying to figure out how to give their commercials viral appeal while balancing that against providing company or product information. The Old Spice guy campaign is more or less universally lauded as an example of how to reboot a company's image and turn a commercial idea into a viral phenomenon. However, the videos, and the campaign's subsequent expansion onto Twitter, focused on entertainment and branding: We knew what kind of brand Old Spice wanted to be and we laughed at (most of) Isaiah Mustafa's quips and sound bites.
Old Spice prioritized those elements instead of explaining how its products work or even what they smell like. That worked for Old Spice, because most people can intuit how deodorant works; the company wasn't reinventing the wheel, it was reinventing its brand. Old Spice didn't need to provide detailed product information to make its campaign successful. Other companies, like Google, don't have the same luxury. The REAL Death Of The Music Industry. 7 Paid Promotional Tactics You Should Test. I’ve noticed some businesses and marketers have an aversion to paying for promotions online. While you should steer clear of certain tactics like paid links or paid blogging, white-hat paid tactics absolutely have their place in holistic online marketing. They can help pour fuel on the embers your digital initiatives have lit and, executed properly, in time actually contribute to sustainable organic traffic building.
A few of the platforms I recommend testing: 1. I’ve run Facebook ad campaigns for many companies and found them to be very effective time and time again. For example, the below targeting shows a sample: 2. Reddit is without a doubt the web’s hottest social news community. 3. I’m always shocked at the amount of companies who don’t use AdWords. 4. StumbleUpon ads are one of the most cost effective ways to generate traffic, fast. 5.
PRWeb is a fantastic way for any business or PR/marketing agency to share news with the world. 6. 7. Understanding the Social Media ROI Cycle. Jamie Turner is the chief content officer of the 60 Second Marketer, the online magazine for BKV Digital and Direct Response. He is also the co-author of How to Make Money with Social Media. He’ll be speaking about his Social Media ROI Cycle at the SXSW Conference in Austin on March 15. Not long ago, I wrote about how to calculate the ROI of your social media campaign, which generated a lot of interest from the social media community. The article outlined how businesses can use Customer Lifetime Value to calculate the return on their social media investment. After writing the article, I started analyzing how businesses go about setting up, launching and running their social media campaigns.
Each one of the three stages has its own nuances, so let’s take a look at what happens during each. Stage 1: Launch During the Launch stage, 100% of a company’s focus is on setting up the big four: LinkedIn, Facebook, Twitter and YouTube. Stage 2: Management Stage 3: Optimization The Bottom Line. The Evolution of Social Media Advertising. Robin Neifield | May 7, 2010 | 5 Comments inShare0 As opportunities in social media advertising change, the real evolution is the way we understand messaging in this environment and the expectations we have for this channel.
When paid advertising opportunities first opened up years ago on social networks, many brands and agencies tried it. Usually, by the performance standards we typically applied, it failed. In those early efforts, we found users were engaged with their friends and friend content and were not in the least bit interested in ads. While we were waiting for new and better ways to reach social media users with paid media, the social networks both evolved significantly and grew significantly. Changes in the Social Environment Create New Opportunities Some of the changes recently announced at Facebook's f8 conference will have a dramatic effect on Facebook's impact for both marketers and users. Marketers Respond Ad Sellers Respond. 10 business models that rocked 2010 - by @nickdemey (boardofinnovation.com) | Share on LinkedIn.