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In January, Bain & Company produced the following chart as part of their report on “Publishing in the Digital Age” (PDF): Bain Analysis Then on Tuesday, someone posted it on Flickr. Subsequently, Peter Kafka of Wall Street Journal's MediaMemo noticed it and passed it along to Jay Yarow, who made it Business Insider’s Chart of the Day on Wednesday, citing Kafka and the Flickr post. On Thursday, the excellent John Gruber at Daring Fireball linked to it and between those two postings the chart garnered a fair bit of attention, including from the likes of apparent digital music expert Bob Lefsetz (“First in Music Analysis”). No one seems to have tracked it back to the original source nor noticed what happened to catch my eye straight away: This chart sucks. What’s Wrong With It Oh, Bain – I hope no one has hired you for your expert “analysis” in this field: The Right Chart Recording Industry Association of America All discussion herein is for US recorded music as covered by the RIAA. 1.

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Neuromarketing: From Soup to Nuts I’ve been chronicling the nascent neuromarketing industry since 2006, and I don’t think I’ve seen a story to date which captured social media attention to the degree that the recent Campbell Soup neuromarketing story did. The original story in the Wall Street Journal fueled a mini-boom of Twitter and blogging activity. Why? Where is Everyone? (by @baekdal) #media These days, everyone is trying to figure out how to connect with other people. It used to be simple, you just placed some ads in whatever newspaper that was most suited to your product, but now that world is becoming ever more irrelevant. So how do you connect with other people today?

Hargreaves report: industry responds on IP recommendations The long-awaited recommendations on the future of intellectual property were delivered last week by Professor Ian Hargreaves, chair of digital economy at the Cardiff School of Journalism, Media and Cultural Studies and Cardiff Business School. His 123-page report - Digital Opportunity, A Review of Intellectual Property And Growth - was drawn up after considering evidence from executives and companies across the music and other creative industries. What were the key recommendations of the report? The recommendations with most significance for music were: * the creation of a Digital Copyright Exchange

Ad of the Day: A-B Tricks Brooklynites Into Drinking Budweiser, and They Don't Hate It As part of its continued assault on microbrew-swilling beer snobs, Budweiser headed to Brooklyn during Restaurant Week and orchestrated a little stunt to get people to actually drink Bud—and even rave about it. Vayner Media planned the whole thing, inviting some hip young adults to a sneak peek at a new bar, weeks before its opening. There, they were invited to sample a smooth, crisp, golden lager, aged over beechwood, whose recipe hasn't changed for 139 years. See how things went here: Why the Ivor Novello awards are an industry favourite At the Ivor Novello awards yesterday, Plan B thanked his "alcoholic godfather" for introducing him to soul music, because hearing Smokey Robinson taught him how to structure songs. Villagers' Conor O'Brien said songwriting was self-rewarding, and saw his prize for best song musically and Lyrically as a bonus. Celebrated composer Michael Nyman gave an acceptance speech detailing all the coincidences that had led him to where he is today – a speech so long that it prompted host Paul Gambaccini to exclaim: "I've forgotten why I'm here now."

At SXSW, Brands Are Playing Games With Your Health (in the Good Way) The melding of tech and health is everywhere these days, but nowhere is the trend more visible than right now at South by Southwest. By combining technology, wellness and exercise, brands who are activating experiences at SXSW in Austin, Texas, are using gamification to get people to take care of themselves. The goal is partly to give conference attendees a healthy break, but obviously the larger aim is to help turn emerging fitness trends into full-on phenomena. One workout that's already at or over that tipping point is SoulCycle, which will have a visible role at SXSW. Fascinating Social Media Facts of Year 2010 Social media is not just a social instrument of communication. It is not all about people sharing ideas and thoughts with other people. It is the creation and exchange of ‘User Generated Content’.

Lady Gaga's Born This Way Album On Sale For $0.99 on Amazon Monday just got a little less murky for all those Lady Gaga fans out there anxiously awaiting the arrival of her new album, Born This Way, as the disc is available for digital download on Amazon today for a mere $0.99. Amazon has offered deep discounts like this before, but $0.99 is exceptionally cheap — especially for such a hotly anticipated album. In February, “Born This Way” was dubbed the fastest-selling single ever to grace Apple’s iTunes store worldwide. Fans who drop $0.99 on Gaga's disc will also score 20 GB of Cloud Drive storage from Amazon, a clear attempt on Amazon's part to draw more people into the Cloud Player fold and a possible challenge to Google, which offers users more space on its cloud-based music offering, Google Music Beta, but no digital download store.

Can a New Global Campaign Really Help Coca-Cola? Coca-Cola is said to be looking for a new global campaign, having asked 10 roster agencies to pitch ideas that would resonate worldwide. That's no easy task. Honing in on a universally meaningful and globally engaging message that transcends cultural and political boundaries while, at the same time, striking a personal chord with consumers is a conundrum of sorts. And, according to analysts, it might not even help buoy the brand. That Coke is looking to revamp its marketing now makes sense. The company installed a new chief marketing officer earlier this year and, given the lackluster response to its Super Bowl spot as well as the demise of its campaign to combat hate online, its "Open Happiness" campaign may have run its course.

INFOGRAPHIC: The state of broadband Internet worldwide - Technology - GMANews.TV - Official Website of GMA News and Public Affairs - Latest Philippine News In terms of average Internet broadband download speed alone, the Philippines lags behind roughly two-thirds of the world. The country is bested not just by world superpowers such as China and the US, it is also surpassed by small countries such as Lithuania and Kenya. The Philippines ranks 139 out of 185 countries.

Why the Music Industry Must Change Its Strategy to Reach Digital Natives Mark Mulligan is vice president and research director at Forrester Research, serving consumer product strategy professionals. He is a leading expert on music and digital media. The music industry's fortunes (or lack thereof) are familiar to most. The CD is suffering one of the longest death rattles in consumer product history, and it is becoming painfully clear that digital downloads are no knight in shining armor about to whisk up the fallen music business and ride off into the revenue growth sunset. So how did we get here? Digital Media Buying Gets The "Programmatic" Makeover If you are, like me, deeply involved with digital advertising, one of the industry mantras of the last few years was anything with a taste of “PROGRAMMATIC.” Yes, you can say it with me now: “PRO·GRAM·MAT·IC.” Ahhhh.