Top 10 Social Networking Websites & Forums - October 2010
Facebook Becoming Main Source Of Evidence For Divorce Lawyers In the process of getting un-hitched from your spouse?
NEW YORK: The message a company aims to portray is getting lost in translation to 48% of the mainstream media, according to a recent study conducted by Burson-Marsteller. The firm conducted a Message Gap Analysis study on 158 messages from 16 Financial Times Global 100 companies. Globally, the US showed a 45% gap between the message a company wants to portray and the message the mainstream media portrays. Europe had a 40% gap, Latin American had 53%, and Asia-Pacific had 58%. The ... PR message getting lost to 48% of media, study says
Twitter Followers Most Brand Responsive Twitter Followers Top Brand Purchasers Results from “The Collaborative Future” indicate that 37% of Twitter followers are more likely to purchase a brand after becoming a follower, compared to 27% of email subscribers and only 17% of Facebook fans. Interestingly, the percentage of email subscribers who are not more likely to purchase a brand, 32%, is the same percentage of Twitter followers who are not more likely.
Subscribers Fans & Followers | ExactTarget The SUBSCRIBERS, FANS, & FOLLOWERS study was inspired by the three simple tenets of ExactTarget's SUBSCRIBERS RULE! philosophy: • Serve the individual customer
OPA News - Press Releases - Online Publishers Association
If you want to get a glimpse of the economic future, focus on the emerging trends driven by those defining the evolution of the social Web. Social media is not only democratizing influence and upsetting the traditional media ecosystem, it is now an indicator for a potential economic resurgence. Leading metrics firm, comScore, released its Q1 U.S E-Commerce Spending Report recently, finding that online retail spending approached $34 billion in Q1 2010, which represents a 10 percent boost compared to last year. Facebook and Twitter users spend 1.5x more online than the average Internet user
Publications The 100 Most Important Online Publishers 07/06/2010
Email Marketing Software, Services & Solutions from ExactTarget
Download Whitepaper From advertisers to publishers and from content producers to agencies, nearly everyone can benefit from understanding Web usage patterns through a gender-specific lens. Women on the Web: How Women are Shaping the Internet
It's evident that the evolution of social media has a clear impact on marketing. However, a major issue is that too much misinformation and propaganda exists about social media adoption, usage and its business applications. While we have written at length about social media and inbound marketing on this blog for the past several years, we are also huge fans of data here at HubSpot . The Ultimate List: 300+ Social Media Statistics
Study: Today’s grassroots political campaigns burn without social media July 16, 2010 Social media is fundamentally changing how political-advocacy groups organize grassroots campaigns. A new study by the public relations and communications consultancy Burson-Marsteller found that 97 percent of such groups now use at least one social-media platform to communicate with stakeholders. The study tracked the presence on Twitter, Facebook and YouTube of 34 U.S. political-advocacy groups, including the AARP , the Human Rights Campaign and the National Taxpayers Union . Only one of the groups examined had no social media presence on any of the platforms, and 91 percent used all three platforms — most often to communicate their views on specific federal legislation and regulation.
Pew Research Center's Internet & American Life Project
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How Americans Interact with Government Online - Pew Research Cen Overview Government agencies have begun to open up their data to the public, and a surprisingly large number of citizens are showing interest. Some 40% of adult internet users have gone online for raw data about government spending and activities. This includes anyone who has done at least one of the following: look online to see how federal stimulus money is being spent (23% of internet users have done this); read or download the text of legislation (22%); visit a site such as data.gov that provides access to government data (16%); or look online to see who is contributing to the campaigns of their elected officials (14%). “Government interactions in the information age are often fueled by data,” said Aaron Smith, a Research Specialist at the Pew Research Center’s Internet & American Life Project and author of a report based on a new national phone survey.
Top 10 U.S. Search Terms by Category, April 2010 - ClickZ Jack Marshall | May 11, 2010 | 0 Comments <a href="http://ad.doubleclick.net/jump/clickz.us/;page=article;artid=1701479;topcat=;cat=;static=;sect=site;;pos=txt1;tile=8;sz=2x1;ord=123456789?" target="_blank"><img src="http://ad.doubleclick.net/ad/clickz.us/;page=article;artid=1701479;topcat=;cat=;static=;sect=site;;pos=txt1;tile=8;sz=2x1;ord=123456789?" border="0" alt="" /></a>
Competitive intelligence, Search intelligence for online adverti
Retrevo.com did a great report on giving kids mobile phones. What Age Should You Give Kids a Mobile Phone? See Stats Here | T
Interesting info - useful for VZW? by May 21
Mar 22, 2013 OPA Statement: Will Mozilla Break the Internet? In spite of the doom-saying, Mozilla's move to block third-party cookies in the newest version of Firefox does not spell disaster for the advertising and publishing businesses. Research - Internet Activity Index - Online Publishers Associati
48 percent of journalists are using Twitter | stedavies.com
More Journalists Using Facebook And Twitter More than a third (37%) of traditional journalists now contribute to Twitter and 39 percent produce content for a blog as part of their expanded duties, according to a new PRWeek/PR Newswire Media Survey. "Across the board you can see a change in journalists’ behavior," said Sarah Skerik, VP of distribution services at PR Newswire . "Journalists are doing more with less. They seem to be acting more aggressively about finding their stories, digging a bit deeper for story angles." Journalists are using social networks to help find story ideas, with 24 percent reporting they consider sites like Facebook and Twitter an important way to connect with experts, an increase from 13 percent in 2009. In addition, 46 percent of journalists say they sometimes or always use blogs for research; 33 percent report using social networks in their research, compared to 24 percent in 2009.
YouTube Demographics Round-Up :: Elites TV
27% of US Mobile Web Users Have Clicked Mobile Ads | Press Relea
Compete: Top 25 Social Networks Social Networks are among the most powerful examples of socialized media. They create a dynamic ecosystem that incubates and nurtures relationships between people and the content they create and share. As these communities permeate and reshape our lifestyle and how we communicate with one another, we’re involuntarily forcing advertisers and marketers to rapidly evolve how they vie for our attention. Facebook, MySpace, Twitter, Yelp, and other online communities transformed the regimen and practice of marketing “at” people into an opportunity to engage and interact with us – on our terms. It is the zeitgeist of socialized media and it’s manifesting into an obsession for branding, advertising, “viral,” marketing, and communications experts and professionals worldwide. Humanizing Social Networks: Revealing the People Powering Social
The Amazing Media Habits Of 8-18 Year Olds | Wall St. Cheat Shee
Teens posting too much personal info on social media, survey sho
Consumers say: In tweets we trust