Top 10 Social Networking Websites & Forums - October 2010
Facebook Becoming Main Source Of Evidence For Divorce Lawyers In the process of getting un-hitched from your spouse? You might not want to flaunt your extramarital exploits on Facebook, since anything posted to your social network may be used against you in divorce court. More than four-fifths of divorce attorneys surveyed by the American Academy of Matrimonial Lawyers (AAML) say the number of cases citing evidence from social networking sites has increased in the past five years. Facebook, of course, is the most popular. In fact, Facebook was cited by the AAML as a “primary source for compromising information” by 66 percent of respondents.
NEW YORK: The message a company aims to portray is getting lost in translation to 48% of the mainstream media, according to a recent study conducted by Burson-Marsteller. The firm conducted a Message Gap Analysis study on 158 messages from 16 Financial Times Global 100 companies. Globally, the US showed a 45% gap between the message a company wants to portray and the message the mainstream media portrays. Europe had a 40% gap, Latin American had 53%, and Asia-Pacific had 58%. The gap widened when it came to company messages and bloggers. The US showed a 76% gap, Europe had 59%, Latin America had 82%, and Asia-Pacific had 63%. PR message getting lost to 48% of media, study says
Twitter Followers Most Brand Responsive Twitter Followers Top Brand Purchasers Results from “The Collaborative Future” indicate that 37% of Twitter followers are more likely to purchase a brand after becoming a follower, compared to 27% of email subscribers and only 17% of Facebook fans. Interestingly, the percentage of email subscribers who are not more likely to purchase a brand, 32%, is the same percentage of Twitter followers who are not more likely. A much higher percentage of email subscribers are neutral in regard to buying a brand, 41% compared to 34%. In addition to having the smallest percentage of fans more likely to buy a brand, Facebook fans have the highest percentage not more likely to do so, 49%. Twitter Followers Tweet Brand Satisfaction Twitter followers are also more likely to recommend a brand (33%) than email subscribers (24%) or Facebook fans (21%).
Subscribers Fans & Followers | ExactTarget The SUBSCRIBERS, FANS, & FOLLOWERS study was inspired by the three simple tenets of ExactTarget's SUBSCRIBERS RULE! philosophy: Serve the individual customer Honor his or her unique communication preferences Deliver timely, relevant content that will improve lives
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inShare13 If you want to get a glimpse of the economic future, focus on the emerging trends driven by those defining the evolution of the social Web. Social media is not only democratizing influence and upsetting the traditional media ecosystem, it is now an indicator for a potential economic resurgence. Facebook and Twitter users spend 1.5x more online than the average Internet user
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Download Whitepaper From advertisers to publishers and from content producers to agencies, nearly everyone can benefit from understanding Web usage patterns through a gender-specific lens. This global report provides an in-depth analysis of the female Internet user, highlighting key trends by Internet activity, worldwide region and digital channel. This 30+ page paper is organized into 7 main content sections, including: The Gender Divide Women and the Social Web Women and Retail Content for Women Search Activity Entertaining Women Mobile Women Women on the Web: How Women are Shaping the Internet
It's evident that the evolution of social media has a clear impact on marketing. However, a major issue is that too much misinformation and propaganda exists about social media adoption, usage and its business applications. While we have written at length about social media and inbound marketing on this blog for the past several years, we are also huge fans of data here at HubSpot. The Ultimate List: 300+ Social Media Statistics
Study: Today’s grassroots political campaigns burn without social media July 16, 2010 Social media is fundamentally changing how political-advocacy groups organize grassroots campaigns. A new study by the public relations and communications consultancy Burson-Marsteller found that 97 percent of such groups now use at least one social-media platform to communicate with stakeholders. The study tracked the presence on Twitter, Facebook and YouTube of 34 U.S. political-advocacy groups, including the AARP, the Human Rights Campaign and the National Taxpayers Union. Only one of the groups examined had no social media presence on any of the platforms, and 91 percent used all three platforms — most often to communicate their views on specific federal legislation and regulation.
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How Americans Interact with Government Online - Pew Research Cen Overview Government agencies have begun to open up their data to the public, and a surprisingly large number of citizens are showing interest. Some 40% of adult internet users have gone online for raw data about government spending and activities. This includes anyone who has done at least one of the following: look online to see how federal stimulus money is being spent (23% of internet users have done this); read or download the text of legislation (22%); visit a site such as data.gov that provides access to government data (16%); or look online to see who is contributing to the campaigns of their elected officials (14%). “Government interactions in the information age are often fueled by data,” said Aaron Smith, a Research Specialist at the Pew Research Center’s Internet & American Life Project and author of a report based on a new national phone survey.
Top 10 U.S. Search Terms by Category, April 2010 - ClickZ Jack Marshall | May 11, 2010 | 0 Comments inShare0 July's top 10 search terms by search volume from Hitwise. Below, the top 10 search terms by search volume.
Competitive intelligence, Search intelligence for online adverti Understanding online consumer behavior, beyond your own Website, is key to growing and retaining customer relationships. By having the insights necessary to identify your best customers and prospects, know where they spend time online and understand what motivates them to buy, you’re able to connect with customers and engage them on a much more meaningful level. By combining online insights with unique offline lifestyle and life stage information, Experian Hitwise helps companies build and optimize their online marketing campaigns for improved multichannel success.
Retrevo.com did a great report on giving kids mobile phones. At this point its their future they now have to adapt and keep up with, almost like sending them to pre-pre-kindergarten to get them ahead. Personally, if I had kids I would give em a mobile phone at 1, so they could download the iPhone Apps: How to change your OWN diaper App, Potty Train App, & the Go get a job already App. For teens you can get the: Its time to move out App. LOL. What Age Should You Give Kids a Mobile Phone? See Stats Here | T
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Consumers say: In tweets we trust