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Top 10 Social Networking Websites & Forums - October 2010
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million US internet users. Hitwise measures more than 1 million unique websites on a daily basis, including sub-domains of larger websites. Hitwise categorizes websites into industries on the basis of subject matter and content, as well as market orientation and competitive context. The market share of visits percentage does not include traffic for all sub-domains of certain websites that could be reported on separately.
Facebook Becoming Main Source Of Evidence For Divorce Lawyers
In the process of getting un-hitched from your spouse? You might not want to flaunt your extramarital exploits on Facebook, since anything posted to your social network may be used against you in divorce court. More than four-fifths of divorce attorneys surveyed by the American Academy of Matrimonial Lawyers (AAML) say the number of cases citing evidence from social networking sites has increased in the past five years. Facebook, of course, is the most popular.
NEW YORK: The message a company aims to portray is getting lost in translation to 48% of the mainstream media, according to a recent study conducted by Burson-Marsteller. The firm conducted a Message Gap Analysis study on 158 messages from 16 Financial Times Global 100 companies. Globally, the US showed a 45% gap between the message a company wants to portray and the message the mainstream media portrays. Europe had a 40% gap, Latin American had 53%, and Asia-Pacific had 58%. The gap widened when it came to company messages and bloggers. The US showed a 76% gap, Europe had 59%, Latin America had 82%, and Asia-Pacific had 63%.
PR message getting lost to 48% of media, study says - PRWeek US
Twitter Followers Most Brand Responsive
Interestingly, the percentage of email subscribers who are not more likely to purchase a brand, 32%, is the same percentage of Twitter followers who are not more likely. A much higher percentage of email subscribers are neutral in regard to buying a brand, 41% compared to 34%. In addition to having the smallest percentage of fans more likely to buy a brand, Facebook fans have the highest percentage not more likely to do so, 49%. Twitter Followers Tweet Brand Satisfaction
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90+ Essential Social Media Resources
Subscribers Fans & Followers | ExactTarget
Despite marketers' best efforts to categorize them, the truth is that no two customers are alike. Our research uncovers 12 distinct consumer personas and how their unique traits influence their brand interactions.
OPA News - Press Releases - Online Publishers Association
On the heels of his presentation to the OPA membership, co-founder of Advertiser Perceptions, Randy Cohen answered our questions about the latest wave of advertiser research from the Advertiser Intelligence Reports (AIR), the largest syndicated survey of media decision makers in the world.
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August 4, 2010 Video consumption across multiple platforms is now a global phenomenon. Consumers in all regions are proving their insatiable appetite for video information and entertainment – thus far adding screens to their media mix, not replacing them. To get a better sense for how the world is watching video, today, Nielsen recently completed a survey of more than 27,000 online consumers in 55 countries, asking simple questions about how they watch video. Internet access still varies considerably by region, so the results of an online survey are not representative of the total global population, but show us how an important subset of the global population (the connected population) is consuming video across multiple platforms. The results from the survey, with corresponding syndicated Nielsen insights where available, were released today in a new report, “ How People Watch – A Global Nielsen Consumer Report .”If you want to get a glimpse of the economic future, focus on the emerging trends driven by those defining the evolution of the social Web. Social media is not only democratizing influence and upsetting the traditional media ecosystem, it is now an indicator for a potential economic resurgence. Leading metrics firm, comScore, released its Q1 U.S E-Commerce Spending Report recently, finding that online retail spending approached $34 billion in Q1 2010, which represents a 10 percent boost compared to last year.
Facebook and Twitter users spend 1.5x more online than the average Internet user
Publications The 100 Most Important Online Publishers 07/06/2010
Go ahead. Say it. Importance is subjective. Well, exactly . The following list details the 100 online publishers we deem most important right now in order of significance. What goes into this editorial judgment?
Email Marketing Software, Services & Solutions from ExactTarget
Humbly founded by three businessmen in 2000, ExactTarget rose from a small email marketing provider to a dominant interactive marketing Software as a Service organization in 10 short years.From advertisers to publishers and from content producers to agencies, nearly everyone can benefit from understanding Web usage patterns through a gender-specific lens. This global report provides an in-depth analysis of the female Internet user, highlighting key trends by Internet activity, worldwide region and digital channel.
Women on the Web: How Women are Shaping the Internet - comScore, Inc
Holy Smokes Kipp! These are some serious stats. Really found the 31 anecdotes to be quite telling...Really impressed to see that Pepsi actually cut their SuperBowl advertising to focus more on SocMedia...also, it's amazing to see how Facebook, once a 'teeny-bopper' site, has now more than 50% of its participants in the 35+ age group...
The Ultimate List: 300+ Social Media Statistics
Study: Today’s grassroots political campaigns burn without social media: PRSA
July 16, 2010 Social media is fundamentally changing how political-advocacy groups organize grassroots campaigns. A new study by the public relations and communications consultancy Burson-Marsteller found that 97 percent of such groups now use at least one social-media platform to communicate with stakeholders. The study tracked the presence on Twitter, Facebook and YouTube of 34 U.S. political-advocacy groups, including the AARP , the Human Rights Campaign and the National Taxpayers Union . Only one of the groups examined had no social media presence on any of the platforms, and 91 percent used all three platforms — most often to communicate their views on specific federal legislation and regulation.Why Marketers Can’t Afford to Ignore Baby Boomers | Nielsen Wire
July 19, 2010 When it comes to marketing, the focus always seems to be on youth. What are they watching… what’s trendy? As a result media companies focus on reaching consumers age 18-34 or 18-49, who spend (or have a key role in spending) billions of dollars every year. But by solely focusing on these groups, advertisers and consumer goods manufacturers are overlooking a group that has tremendous buying power: the 78 million Baby Boomers in the U.S. today.Family & Children's Place resources
What Age Should You Give Kids a Mobile Phone? See Stats Here | T
Interesting info - useful for VZW? by May 21