100 Principles For Logo Design. Logo Design Process of Top Graphic Designers. Posted on 01'08 Feb Posted on February 1, 2008 along with 212 JUST™ Creative Comments Want to know the secrets of how top graphic designers create their logos?
This article will reveal exactly how top logo designers of today’s modern age create their logos. It will show the design process that these designers go through to get to their final logo design. Their Design Process: The BriefResearchVisual ResearchSketching & ConceptualisingReflectionPositioningPresentationsCelebration 1. Nearly all designers agree that the initial accumulation of information from the client is the most important step, either by a face to face interview or a questionnaire. If you haven’t got a client yet you may be interested in how to get your first job. 2. After moulding the design brief, getting to know your client’s businesses is the next crucial step in making a logo successful. 3.
This is research not into the clients business, but into the actual logo style. 4. 5. 6. 7. 8. Summary Moral Share this Article. Logo design: 60 pro tips. The psychology of logo shapes: a designer's guide. When it comes to developing a brand, logo design is king.
Their power to elicit an emotional response can have a resounding effect on the way customers and potential customers view a particular product, service or company. A powerful logo may look simple but there's nothing simple about creating effective logo shapes. Be aware that the logo shapes used to portray the most visible brands in our culture have not been chosen by chance - there are some powerful psychological forces at work.
In this article we'll take a look at how the informed use of shapes can be used to give your logo the desired resonance. Read all our logo design articles here How humans view logo shapes Our subconscious minds respond in different ways to different logo shapes. Particular logo shapes send out particular messages: Circles, ovals and ellipses tend to project a positive emotional message. How to apply logo shape psychology Gestalt theory Words: Martin Christie Liked this? Sketches. Stop Sex Trafficking The sketches that helped launch The Body Shop’s Stop Sex Trafficking campaign. → Continue reading Stop Sex Trafficking Exxon by Loewy Jersey Standard hired Raymond Loewy to create a new name and logo. → Continue reading Exxon by Loewy Brand Colorado “Our new logo combines the familiar with the unexpected.” → Continue reading Brand Colorado Firefox sketches Martijn Rijven of Bolt Graphics shared some sketches for the Firefox OS identity. → Continue reading Firefox sketches.
11 Steps to a Perfect Logo. 10 Tips for Designing Logos That Don’t Suck. Please Note: This article was originally published in August, 2012.
Occasionally we re-publish articles that we feel are still relevant, and interesting for our readers. 1. Use a Visual Double Entendre Some of my favorite logos in the world utilize a technique that I like to call a visual double entendre, which is an overly fancy way to say that it has two pictures wrapped into one through clever interpretation of a concept or idea. The WinePlace logo below is a perfect example. This logo takes on the shape of a thumbtack, which suggests “location” or “place,” but it also clearly looks like an upside down wine glass. In the past, I put together a post of fifty fantastically clever logos like the one below. 2.
One of the most important considerations for logo design is the color palette. Sometimes you’re pegged to the colors of a brand, but other times you’ll have the freedom to explore. 3. Every few years or so, some new fads come along in logo design. 4. 5. 6. 7. 8. Don’t see it yet?