Brands. Client. Customer. VW. Michaeljackson. Firefox. FT. A tiny thread. Twitter Tees by Threadless - Tweets on Tees. Awesome! Beth's Blog: How Nonprofits Can Use Social Media: Alistair. This was originally published at the Rednod blog by Alistair Croll, Sarah Severson, and Alex Bowyer. Alistair Croll is the co-author along with Sean Power of Complete Web Monitoring recently published by O'Reilly.
Last week, we helped out our friends at Visible Government with their Beers for Canada campaign. In the end, the campaign raised just over $1,000 in two days; donations will help open government data to citizens and promote transparency in public offices. We learned a lot about what did and didn’t work, and in the interests of transparency, we thought we’d share some of the lessons we learned along the way (and see if we can collect some ideas for next time.) How it worked A week before Canada Day (July 1) we built and tested a simple site that encouraged donors to “buy their country a beer” — basically making a donation.
From the outset, this was a short-term campaign built around a single day. What worked? What worked? We built analytics into the process. What did we learn? #ukhols Map. Why Retweet works the way it does. . Part of the beauty of Twitter is that you can follow your friends, organizations, public figures, or strangers you find interesting. But no matter how carefully you've groomed your following list, out of the millions of tweets written today, are you seeing the absolute most relevant ones to you? Or are you getting some good stuff, some stuff you don't care about, and likely missing a whole lot of other killer tweetage you don't even know is there? I would argue it's the latter. Foreground Toward that end, we've designed Retweets in a way that helps people get more good stuff, while solving some of the other problems described above.
In an announcement a few weeks ago to get developers building new RT functionality into their clients, we released some preliminary mockups showing how the new Retweet functionality might work on twitter.com. The design is simple: There's a retweet link by each tweet and, with two clicks, it will be sent on to your followers. » Commercial Twitter spamming tool hits the market | Zero Day | Last week, a commercial Twitter spamming tool (tweettornado.com) pitching itself as a "fully automated advertising software for Twitter" hit the market, potentially empowering phishers, spammers, malware authors and everyone in between with the ability to generate bogus Twitter accounts and spread their campaigns across the micro-blogging service.
TweetTornado allows users to create unlimited Twitter accounts, add unlimited number of followers, which combined with its ability to automatically update all of bogus accounts through proxy servers with an identical message make it the perfect Twitter spam tool. TweetTornado's core functionality relies on a simple flaw in Twitter's new user registration process. Tackling it will not render the tool's functionality useless, but will at least ruin the efficiency model.
#primeval - ITV's social media (Twitter) experiment for the. Twitter passes Bebo and Linkedin while MySpace heads earthwards. Though you may think that Twitter gets, oh, far too much attention, the reality is that this is something that is growing fast. Damn fast. So fast that it has recently left not only the New York Times but also Digg - remember Digg?
- and social networks Bebo and LinkedIn in its rear-view mirror. Ally that to the falloff in page views at MySpace, which has fallen behind Facebook, and you start to get the sense of the guard changing. Facebook has no problems - quite the opposite - but the screengrabs above from Alexa show how things are changing, and not for the better in the case of MySpace. First of all, what's happening with MySpace? Seems it's lost its mojo. We have also spoken with a couple of very large application developers who confirm that activity on MySpace is decreasing at a dramatic rate, as high as "half a percent a week. " What's more, In about a year from now MySpace will receive their last welfare payment from Google, and they'll be on their own. How the revolting Twittermobs are devaluing Whuffie. The Twitter Lynchmob kicked off when a UK Twitterer dared to find Stephen Fry "a bit boring" has made the New York Times.
That is an astounding occurrence for what is still a tiny social network. But to me the more interesting thing about this is its another lesson (after quite a few in recent weeks) of the way Whuffie (Social Capital) really works in Social Networks, despite the best intentions of the optimists. In a nutshell, the lessons are that: - All Social Networks seem to follow a strong power law effect, with top status people having a lot more Whuffie than the majority in the Long Tail. What this implies is twofold: (i) Without some form of internal system moderation, whether manual or automatic, a social network will by its structure tend to mob lynch rule.
I was trying to put some numbers to this latter point today and used the concept of "weak" vs "strong" tells to define one's committment to The Cause (whatever it is). 5 More Twitter Related Trends to Watch Right Now. Just a month ago we talked about real-time search engines, verified accounts, trending Twitter giveaways, sponsored tweets, and Twitter chat as the five trends that you should be watching right now.
While each of those trends is still something to keep on your radar, the rate of evolution and change on Twitter is practically real-time. As such, we thought we'd update our list and chronicle five more important Twitter trends to watch like a hawk. Once again we'll take a step back from the single status updates that fill our stream, and analyze Twitter from a birds-eye view. These service-wide trends are shaping the way brands communicate, changing how payments are processed, re-imagining how people band together, reinventing how live video is shared, and determining how application developers build their services. 1. An early indicator of what's in store comes via TwitPay. 2. If you think that the Twitter petition is something to scoff at, think again. 3. 4. 5.
Twitter Guide Book – How To, Tips and Instructions by Mashable. 25 Twitter Apps to Manage Multiple Accounts. It may seem like an impossible task to keep up with all the Twitter apps that have come to market as of late. Even though you have plenty of directories to help with the process, we noticed that it's still difficult to ascertain which apps support multiple accounts. As more and more people are using Twitter for personal and professional reasons, the demand for a Twitter client to match those multifaceted needs is rising. Here are several options to help you tweet now or later from different accounts on your desktop, via the Web, and while on the run. We've also included a few browser add-ons and business-specific clients to help you find the right application to suit your Twittering needs.
Desktop Nambu: A great single or mutli-column app for multiple Twitter, Identi.ca, and Laconi.ca account management. Seesmic Desktop: A viable threat to TweetDeck, Seesmic Desktop has no limitations on the number of accounts you can manage. Web Semi-Professional Browser Add-Ons iPhone. TweetMeme - Hottest Stories on Twitter. Study: Twitter Audience Does Not Have A Return Policy. Ignore Twitter? Major brands learn they'd better respond -- Sears is among a growing number of companies that are joining social media… (Associated Press ) Amazon.com Inc. shut like a book.
Domino's Pizza Inc. was late but eventually delivered. And CNN focused on the good news. When the three major brands engaged with their Web-savvy fans and critics in separate incidents last week, their responses demonstrated how corporations are still learning how to control their messages -- and reputations -- in a fast-twitch online world. The mixed track record so far shows that fluency in the evolving language of digital public relations comes easier to some companies than others. First, CNN: As Ashton Kutcher edged out the cable TV network last week to become the first to attract 1 million followers to his Twitter account, an odd quirk of the much-hyped race was overshadowed: CNN hadn't actually owned its account until a few days earlier.
Other companies may find that unexpected uses of their brand have a less than fairy-tale quality. Twitdom » The Twitter Applications Database. WTF is Twitter and why should I care? QuoteURL - Share Twitter Conversations. Breaking Tweets | World News Twitter-Style. Updated 10th Feb 09: UK Local Council Twitter Followers 10th Jan. FYI – This list was not compiled to measure a twitter accounts success by its followers, it was merely created so it can automatically update the details for me since numbers can change daily. It was an easy option to keep up to date with the data. So hope it doesn’t come across as a competition! It is just source of information. HOW TO: Create Groups for Twitter. One of the most demanded features for Twitter has been the ability to create groups, allowing members to focus on different sets of people they're following. For example, you could create groups for all of your fantasy league friends, colleagues at work, friends in real life, family members, and so on.
Because Twitter still does not provide any group feature, it has opened the floodgates for countless third party solutions. There are many different ways Twitter members can create virtual groups. Here is a roundup of some of the most popular methods employed today. Have another method to tell us about? Let us know more in the comments. Third Party Services TweetWorks - My favorite of the bunch because it's so quick and easy to setup a group. TwitTangle - You don't just create groups on this service but also tag and rate your friends which helps you filter your timeline any way you want. Twitter Clients twhirl - Another wildly popular Twitter client that also includes support for Friendfeed. Tencommandments. Drew B's take on tech PR: A guide to Twitter: 10 ways Twitt.
TwitterFriends - Your relevant network on Twitter. Technology | Tweet smell of success over Digg. Tesco takes up Twitter for Fresh & Easy - Brand Republic New. BBC Internet Blog. A simple event manager twitter app. TwitterFriends statistics for katierocket. CoTweet || Team workflow for twitter. Twist - see trends in twitter. Tool for Tracking brands on Twitter. Came across a cool little tool for tracking brands on twitter, called Tweetscribe. It allows you to track conversations about brands, people and products and get the searches via an RSS feed. The thing that is really cunning [IMHO] is the fact that you can do pretty thorough searches: by key words, by twitterer [is that the right name for someone who twitters?]
Or by exact phrase. To test it out I did a search on my name [I'm not really vain, honest] and found out that I'm a very good singer, apparently. [Obviously, there are two Robin Wilson, unless of course karaoke bars in West London record drunken singers]. Joking aside, this can be really useful for monitoring conversations about a client's brands or for researching what's been said about a competitor or prospect.