background preloader

Rédaction contenu

Facebook Twitter

Web Content Best Practices: Our 22-Point Checklist for Publishing High-Performance Articles. The 80-20 Rule states that 80% of the results come from 20% of the causes. A small number of actions get big results. Big in content marketing, it’s more like 90-10. Every glimpse into every Google Analytics account shows this clearly. The top-performing articles drive most of the impact, both on the traffic side and the conversion side. A Copy Testing Methodology for the Digital Age. It takes one wrong word to put your foot in your mouth.

A Copy Testing Methodology for the Digital Age

We’ve all done it and, in the process, squandered an opportunity to impress someone (or some crowd). With copy, you have a chance to slip up on every homepage, product page, or ad. 5 astuces pour raccourcir un texte trop long. How to Write a Lead: 10 Dos, 10 Don'ts, 10 Good Examples. A good lead is enticing.

How to Write a Lead: 10 Dos, 10 Don'ts, 10 Good Examples

It beckons. It promises the reader their time will be well-spent and sets the tone and direction of the piece. Content Marketing : pourquoi élaborer un plan d'écriture ? 15 techniques de copywriting pour améliorer vos messages marketing. Récemment, j’ai parlé sur ce blog de la formule AIDA pour écrire n’importe quel message marketing.

15 techniques de copywriting pour améliorer vos messages marketing

You Can Write Faster With This Guide. Grasping the interface language - UX Planet. A simple interface of a form is like a short sentence.

Grasping the interface language - UX Planet

It’s clear what it’s about and what to do. However, the forms can be complicated just like sentences. So a subject mentioned at the beginning of the sentence could be repeated at the end of it as well. If an interface is too long to see the heading and the action within one screen, the subject has to reoccur. This is a form with a “Settings” word in the heading and in the button because the form is quite long and in some cases might not fit within the screen. The syntactic approach to naming elements applies not only to headings and buttons.

If the action button is a verb, which parts of speech can represent the rest of the UI elements? Radio buttons here specify the action by answering the question “how?”. Quels sont les intérêts du content spinning ? 14 Tips for Writing the Best Call to Action (With Examples) How to Quote Quotes: Your Guide to Including Quotations in Blog Posts. Pick up any newspaper or magazine, and you’ll see something that’s fairly unusual in the blogging world: most articles contain several quotes – words from people other than the author.

How to Quote Quotes: Your Guide to Including Quotations in Blog Posts

Here’s the start of a BBC News article, for instance, with the quotes marked up: By including quotes in your blog posts, you can: Paragraphs. Rules and Best Practices for Writing Paragraphs. Article Writing Format: Objective, Steps, Concepts, Videos & Samples. Article Writing Format: Suppose you have some opinions regarding a topic and you want to tell people about it.

Article Writing Format: Objective, Steps, Concepts, Videos & Samples

How will you do so? You can tell the opinions to persons near you. But what if you want to tell not only those people but, say, the world? Persuasive Copywriting: Cut Through the Noise and Communicate With Impact - Andy Maslen. One Idea = One Paragraph by Melanie Reyna on Prezi. How to Write a Compelling, Informative News Lede. What is a lede?

How to Write a Compelling, Informative News Lede

A lede is the first paragraph of any news story. Many would say that it’s also the most important part, as it introduces what is to come. A good lede must accomplish three specific things: Give readers the main points of the storyGet readers interested in reading the storyAccomplish both of these in as few words as possible. Lede vs. Lead – What’s the Difference? English is full of jargon, slang, and other terminology that mostly appears in specific, narrow contexts.

Lede vs. Lead – What’s the Difference?

Occasionally, though, a word will jump from its niche into broader usage, often confusing everyday language users who weren’t familiar with its original context. Such is the case with the word lede, which is often confused with the word lead. Which is which? Continue reading to learn about this obscure word and its occasional homophone. 6 Great Copywriting Examples To Get Your Creative Juices Flowing. Choosing the Right Topics for Your Blog Articles - [7 SEO Tools] Writing for the Web. When writing for the web, using plain language allows users to find what they need, understand what they have found, and then use it to meet their needs.

Writing for the Web

It should also be actionable, findable, and shareable. It’s important to understand how what you are writing fits into the overall content strategy, what the content lifecycle entails, and who is involved in the process. 28 Rules to Writing Copy for Websites - Strategic Content Marketing - Medium. Writing copy for websites requires establishing a bond with your reader.

28 Rules to Writing Copy for Websites - Strategic Content Marketing - Medium

It requires connecting on a deep, emotional level that leaves the reader enthusiastic to take action. The 5-Step POWER Copywriting Method. Web Writing Training Course – Business Training Works. Perfect Pages: Copywriting for the Web Course Outcomes This copywriting course for web writers will: Explain how web text should differ from other writing and why.Provide a framework for profiling users, identifying segments, and writing to meet the needs of various audiences.Teach a method for identifying central messages and creating strong page titles.Suggest a process to help writing teams choose a voice and craft consistent copy.Offer concrete guidelines for and practice opportunities to use plain language and craft strong web copy.Review accessibility and usability guidelines.Examine choices that erode credibility and visitor trust.

Effective Website Content Writing - Learn To Write Web Content That Sells. Content writing for your website is actually really simple. It’s too easy. In fact, anybody could do it. But if you’re looking to write content that’s actually engaging and makes your reader stick around, you need to write web copy in an engaging way that solves their problems, and that’s a whole different ball game right there. People that browse the net are looking for something specific. If your copy fails to capture their attention in the first 2 seconds, all the blood, sweat and tears you’re poured into your piece is just not gonna get any attention. Les sept commandements du parfait petit rédacteur web doué en français. Article rédigé par ma collaboratrice en rédaction web, Éléonore, Rédac’Pulse Être un bon rédacteur web, c’est prendre en compte les exigences du SEO. Désormais, ce point est acquis. Méthode "10X Content" : dopez votre Référencement Naturel. Vous visez les premières places de Google et vous avez certainement constaté que la concurrence est très sévère.

Avec 1,6 milliards de sites gravitant sur le web, cela n’a rien d’étonnant. Mais vous voulez être présent dans le “Triangle d’Or” des pages de résultats de recherche qui comprend les annonces Google Ads, toutes les types de Features Snippets et les premiers résultats naturels. Et dans votre plan de conquête, vous avez bien sûr suivi à la lettre tous les conseils actuels pour optimiser votre Référencement Naturel : Combien de mots contient un article ? > La taille d’un article: La presse écrite définit la taille d’un article en nombre de feuillets qui le compose. 8 Website Copywriting Best Practices. Creating beautiful and delightful website copy is an excellent way to ensure you're standing out online and to attract your ideal client. In this article, I dig into 8 best practices for building effective website copy - tips that you can take action on TODAY.

In today's oversaturated online world, cutting through the noise to stand out is one of the biggest concerns for marketers, not to mention small businesses trying to develop their brand awareness online. In pretty much every domain and industry the online space is crammed with the competition... La rédaction web : Apprendre à rédiger pour le web. SEO : 10 astuces pour augmenter la durée de session de vos visiteurs. Content Creation: The Essential Guide - GatherContent Blog. 6 Ways Stephen King Can Improve Your Business Writing. The modern master of suspense has sold more than 400 million books. Comment rédiger un bon brief en rédaction web ? Article rédigé par ma collaboratrice en rédaction web, Mathilde. “Le texte ne me convient pas du tout, il va falloir réécrire …” Qu’on se le dise, cette phrase est extrêmement désagréable à entendre pour le prestataire et pénible à prononcer pour le client.

Vérifiez la qualité de vos articles web #checklist. The Easy A-to-Z Guide to Writing Great Headlines [Infographic] ▷ Copywriting : comment vos messages percutants doivent-ils frapper l’esprit de vos clients ? Ways to Make Your Content, Messages and Ideas Stick.