The Mixology of Content Marketing [#Infographic] - Limk Blog. 10 Ideas for Adding QR Codes to Your Next Printed Piece @ModernPostcard. Wednesday, May 18, 2011 By Desiree Jeffrey, Senior Copywriter, Modern Postcard Have you seen QR (quick response) codes popping up seemingly everywhere lately? So have we. In fact, quite a few Modern customers have been adding these funny-looking codes to everything from mailers to brochures and business cards. So how are they being used for maximum marketing power? So, What Are Quick Response Codes? QR codes are basically the 2-dimensional equivalent of a standard 1-dimensional bar code.
In fact, here are 10 ideas to get you started, but the possibilities are endless! Download a coupon or freebie to a phoneSign up to receive text (SMS) promosSign up for email listInstant contest or giveaway entryLink to your website or product pageEvent map and directionsLink to your Twitter of Facebook page Add your business card info to their phoneVideo instructions to assemble a product Expanded and detailed product or offer info Quick Tips for QR Code Success « Back to the blog. Scanova: Plans and Pricing. QR Code Generator - Create QR codes here. Owler: Competitive Intelligence for Better Business Decisions. Google’s growing problem: 50% of people do zero searches per day on mobile | The Overspill: when there's more that I want to say. Amit Singhal in 2011 showing a comparison of search volumes from mobile and “early desktop years”.
Photo by Niall Kennedy on Flickr. Amit Singhal, Google’s head of search, let slip a couple of interesting statistics at the Re/Code conference – none more so than that more than half of all searches incoming to Google each month are from mobile. (That excludes tablets.) This averages out to less than one search per smartphone per day. We’ll see why in a bit. First let’s throw in some more publicly available numbers.• more than 100bn searches made per month to Google (total of desktop/ tablet/ mobile).• about 1.4bn monthly active Google Android devices. (Source: Sundar Pichai, Nexus launch.)• about 1 billion monthly active Google Play users. Singhal had already said in July that mobile was larger than desktop in 10 countries; now it’s for the whole world. Today’s not the day to search Calculate! That’s right – the average (“mean”) person does less than one Google search on mobile per day. Forbes Welcome. Why I Stopped Selling SEO Services and You Should, Too. In my 28 years on this planet, I've come to accept two things as fact: The sun rises every morning.
Marketers screw everything up. Because of fact No. 2, I had to stop selling SEO. Why? Here's an interaction I used to have five times a day. *Phone rings* Me: "This is Ryan Stewart with WEBRIS. Caller: "I'm looking for SEO for [domain.com]. Me: I'm over it. I'm tired of explaining to people SEO doesn't work that way anymore. I mean, come on people. Google shows search results based on what's best for the user. Let's take a look at a few examples: Example #1: Search "best headphones" What do you notice? Not a single result on the first page is a product page. They're all articles about different headphone types, their benefits, pricing, etc. We're all Google users. Example #2: Search "restaurants in miami" Not a single result on the first page is a restaurant's website. As a matter of fact, the results above the fold are tied to review aggregators and Zagat ratings.
Example #3: Search "buy a cheap tv" Insights from KPCB US and global internet trends 2015. I always enjoy and gain great insight from Mary Meeker's 'State of mobile marketing' reports which she regularly publishes at this time of year via Kleiner Perkins Caufield & Byers. It's part of a 2015 Internet Trends report available from KPCB and also available in Slideshare format. The only issue is their scale - the deck is pushing 200 slides, so this year we're again giving a need-to-know digest of what's hot and what's new to save your eyes and digestion system. Of course there are a lot of data points showing that Mobile use is BIG and growing BIGGER, but you'll know this already - see our mobile Internet stats page for the big picture.
So what's new which may affect your mobile marketing strategy? #1 Mobile Digital Media Time Is Now Greater Than Desktop and Other Media Mary Meeker originally predicted this would happen in 2014 and we saw this 'tipping point' reached last year. . #2 Mobile Ad Spend Has Not Yet Caught Up With Mobile Media Consumption #3. . #6. . #7. . #8. Mobile marketing statistics 2015. "Mobile to overtake fixed Internet access by 2014" was the huge headline summarising the bold prediction from 2008 by Mary Meeker, an analyst at Kleiner Perkins Caufield Byers who reviews technology trends annually in May. The mobile statistics that the team at Smart Insights curate in the regular updates to this article are grouped under these headings for key questions marketers need to answer about mobile to help them compete: Q1.
Time spent using mobile mediaQ2. Percentage of consumers using mobile devicesQ3. How many website visits are on mobile vs desktop devices? Q4. Mobile conversion rates vs desktop and visit share for Ecommerce sites? The United States and United Kingdom are the main countries covered for which there are many reports. Well, we're now past the mobile Tipping Point shown in the chart below as this 2017 mobile usage report from comScore shows, based on percent of mobile minutes spent online. Free Guide (For Basic members who can also download other free templates): Custom campaigns - Analytics Help. Add parameters to URLs to identify the campaigns that refer traffic. By adding campaign parameters to the destination URLs you use in your ad campaigns, you can collect information about the overall efficacy of those campaigns, and also understand where the campaigns are more effective. For example, your Summer Sale campaign might be generating lots of revenue, but if you're running the campaign in several different social apps, you want to know which of them is sending you the customers who generate the most revenue.
Or if you're running different versions of the campaign via email, video ads, and in-app ads, you can compare the results to see where your marketing is most effective. When a user clicks a referral link, the parameters you add are sent to Analytics, and the related data is available in the Campaigns reports. In this article: Parameters There are 5 parameters you can add to your URLs: Each parameter must be paired with a value that you assign. Best Practices for creating Custom Campaigns - Analytics Help. 1. Tag only what you need. If your Analytics account is linked to an active Google AdWords account and you have auto-tagging enabled, you don't need to tag your destination URLs in AdWords.
Analytics automatically tracks all of your AdWords campaigns. However, if you run paid search campaigns on search engines other than Google, you'll need to tag the destination URLs for those ads. Referral sites are automatically detected and displayed in your reports. However, if you want to associate a campaign name or ad type (such as "banner_ad") with referral traffic, you should tag links on referral sites. There are certain links that you don't need to tag, and many times are not able to tag. 2. Campaign links consist of a URL address followed by a question mark and your campaign variables. 3. The URL Builder has six fields, but you generally need to use only Campaign Source, Campaign Medium, and Campaign Name. 4.
The 6-Point Guide to an Irresistible Email Teaser Campaign [Case Study] So you’ve got a solid mailing list of devotees who believe in the good work you put out. And you also have an upcoming product/app/site that’s better than the invention of sliced bread. Now wouldn’t it be fantastic if you could create enough buzz with your mailing list that you end up having thousands of people signing up on wait lists to get access to your upcoming release?
Well, by creating an alluring and irresistible email campaign that teases and builds up anticipation for your project, you can create a great amount of support and succeed in your project goals. Here’s a simple 6-point guide, using a case study from SlideDeck 2.0’s recent release, that outlines what you need to do to create your own successful email teaser campaign. 1. Is an Email Teaser Campaign Right for You? 2. So you’ve decided to run an email teaser campaign? Do you want to generate traffic for a website launch? Note that your teaser campaign goal should focus on a specific action or conversion point. 3. The Tease. 5 Holiday Shopping Trends to Watch in 2015. Google Best Practices - AdWords Help. Conversion tracking for websites. Visit the new conversion tracking section of Twitter Ads, accessible via the Tools menu, to create, name, and generate the code snippet for one or more website tags.
After you place the website tag on your website, it will begin measuring conversions from Twitter users. Website tag name Give your website tag a descriptive name. You may want to track a general conversion event (“Newsletter sign ups,” for example) and place the same website tag on every confirmation page on your website. Or, you may wish to track a more specific conversion event (“Back to School sale purchases,” perhaps) and place the website tag on a single page of your website. Conversion type Choose what type of conversion you’d like to track with this tag. Post-engagement attribution window Select the time window for crediting Twitter with conversions that happen after a person engages with your ads. Post-view attribution window Copy and paste your website tag into your site. Le pixel d’audience personnalisée mis à niveau | Pages d’aide de Facebook. How to use the Facebook Ad Conversion Pixel to Track Ecommerce Checkouts. Are you an eCommerce business struggling to drive traffic to your website?
Are you using Facebook advertising but unsure if your efforts and money are resulting in real revenue? You need to be using Facebook Conversion Tracking. This article will discuss the benefits of Facebook Conversion Tracking for eCommerce businesses and how to use it. I’ll define all the terms you need to know and tell you exactly what Conversion Tracking is and why it’s crucial for your business. Then I’ll give you step by step instructions on how you can create and place a Conversion Tracking Pixel with Facebook Power Editor (it’s easier than you might think).
And hey, if all this sounds too complicated for you, check out our Facebook Ads Tool. Tweetable Tracking Takeaways: (Click to Tweet) First, let’s define some terms: Conversion: A conversion is an action that a person takes on your website such as checking out, registering, adding an item to the shopping cart or viewing a particular page.
And one more: 1. 2. 3. How Much Are Social Media Followers Worth? - Integrated Advertising and Marketing Agency | re:group inc. Are you on Instagram, Vine or Twitter? How many followers do you have? As more and more people develop their personal brands on social media, advertisers and marketers are looking for ways to work with social influencers in order to distribute brand and campaign messaging. But this type of partnership comes at a price. Marketplace Reporter, Tracey Samuelson, interviewed a couple popular social media users to find out just what this financial arrangement looks like. Tamara Peterson, better known as _tamarapeterson on Instagram, is famous for her New York cityscapes and creative photos.
She has a large and engaged community of over 70,000 followers who regularly like and comment on her feed. Local TV Reporter Sara Hopkins, a.k.a. For Coke, I’m doing two Vines and I think one Instagram post, and it’s about $2,800. Tamara and Sara are just two of many influential social personalities that have transformed social media from a hobby into supplemental income. How to calculate the value of a social media fan/follower | Tracy Sestili. URL builder - Analytics Help. Generate custom campaign parameters for your advertising URLs. You can add parameters (such as utm_source, utm_medium, and utm_campaign) to a URL to capture reporting data about the referring campaign. For example, the following link would allow you to identify the traffic to example.com that came from a particular email newsletter, as part of a particular campaign: You can create your URLs by hand or you can use a URL generator.
The Google Analytics Campaign URL Builder for generating URLs to websites the Google Play URL Builder for generating URLs to apps on the Google Play Store the iOS Campaign Tracking URL Builder for generating URLs to apps on the Apple App Store Generate custom campaign parameters for your advertising URLs. You can add parameters (such as utm_source, utm_medium, and utm_campaign) to a URL to capture reporting data about the referring campaign. It's all about the "But" in Life Science Marketing. – Third, and final, in a series – In the first post in this series I talked about how most life science marketing stinks due to the scientists’ need for Clarity and completeness. I also introduced the idea that most effective communication in life science marketing can be boiled down to living somewhere on the Clarity vs.
Mystery scale — and that too much clarity is killing life science marketing. The second post showed how injecting a little mystery into your marketing is a really good thing that increases engagement, and that asking questions—even leaving some unanswered—is usually more valuable than trying to answer everything. In this final installment, let’s talk about the nuts and bolts of how we as life science marketing practitioners can swing the pendulum back toward Mystery and put the Clarity vs.
Mystery scale into balance, thereby really connecting with our audience. Let’s start with a key not to do. It’s a fact, scientists report. Overcompensation by over-gesticulation. Facebook vs. YouTube: Who’s winning the video marketing battle? | VentureBeat | Media | by Brad Jefferson, Animoto. Over the past few months, the Internet has been abuzz with chatter about Facebook overtaking YouTube as the go-to destination for video on the web.
Facebook surpassed YouTube in total number of video views on desktop in the U.S. last August. It has also been ramping up its video functionality, with the recent launch of a new-and-improved Videos Tab, including Playlists, and a Featured Video module for pages, as well as the ability to embed Facebook videos across the web. But what does this mean for marketers? Should you ditch YouTube for Facebook when it comes to your video marketing plan? Facebook may be on the rise, but there are still plenty of benefits to sharing videos on YouTube as well. It may just be time for a strategy readjustment. YouTube — a death greatly exaggerated Don’t let Facebook’s newfound success with video fool you into thinking that YouTube is passé.
If you want your videos to get discovered by new people via search, YouTube is still the place to be. 7 Email Marketing Tips to Increase Reader Engagement and Loyalty | Jerry Bures. 30 Tips to Improve Your Social Media Marketing | Kim Garst. 3 Practical Ways Buyer Personas Can Increase Customer Engagement. 39 Copywriting Techniques that Drive Website Conversions.
Q&A: Why Doctors Need to Know SEO - Practice Marketing Series: Making SEO Work for Your Medical Office | Power Your Practice. Untitled. Getting Started with A/B Testing Campaigns. Introducing More Powerful A/B Testing. LinkedIn Ads: Targeted Self-Service Ads. As Facebook Takes on YouTube, What’s the Long Term Plan For Ads? - CMO Today. Less is More: How Long Should Your Videos Be? | Animoto Blog. Infographic: The Ideal Length of Everything Online, From Tweets to YouTube Videos. YouTube discontinues branding intros - Fullscreen. The Duct Tape Marketing Podcast. Podcasts - PharmaVOICE : PharmaVOICE. Nielsen-Global-E-commerce-Report-August-2014. What Is Tag Management? 4 High-Converting Places for Email Sign-up Forms (and How to Add Them In Thesis) The 7 High-Converting Places to Add Email Sign-Up Forms to Build Your List - Social Triggers. 11 Email Blast Examples That Rock | Friendbuy.
What is Inbound Marketing? 550+ Royalty-Free Stock Photos You Can Download Now. Welcome | Voice and Tone. Copy tone — Mozilla Style Guide. Social_Media_white_paper.pdf. Twitter Contest Checklist.pdf. Ingimage | Stock Image Details: ING_42097_00120 - Philadelphia skyline in day light. BuzzSumo: Find the Most Shared Content and Key Influencers. Create a Content Marketing Strategy Your Customers will LOVE, in 7 St… Create a Content Marketing Strategy Your Customers will LOVE, in 7 St… Social Media Marketing Software. Convince & Convert Digital Marketing Advisors. The Buffer Blog Report, March 2014: 717,070 Uniques; 20,256 Email Subscribers - Open. Online Marketing Guides for SaaS and eCommerce Businesses. Convince & Convert Digital Marketing Advisors. Partners. Welcome to Forbes.
50 great parallax scrolling websites. Maintenance Packages « One Lily Creative Agency. Website Maintenance Packages for small business. Monthly Website Maintenance Packages. The Anatomy of a High-Converting Mobile Landing Page. The Anatomy of a High-Converting Mobile Landing Page. The Anatomy of a High-Converting Mobile Landing Page. Premier Life Science Marketing Agency. Life Science Marketing Agency | Chempetitive Group. Forma Life Science Marketing. How to Run Social Media Campaigns That Actually Convert. The Anatomy of a High-Converting Mobile Landing Page. URL builder - Analytics Help. The Anatomy of a Landing Page - Unbounce | Landing Pages: Build, Publish & Test Without I.T.
The 5 Essential Elements of a Winning Landing Page. A new way to optimize campaign performance with Twitter Ads. How to Get Leads on Twitter. How to Get Leads on Twitter. Increase traffic and conversions with the new Website Card. 5 Tips for Creating an SEO Friendly Infographic. Introducing Curator, a new way to find and display great Twitter content. Signup - Tagboard. Avoid These 6 Common Mistakes When Adding Images to Your Email Marketing. Answer 4 Questions to Get a Great Mission Statement. Simplymeasured. Instagram Unveils Clickable Content and Carousel Ads: What This Means to Marketers | Simply Measured. Constant Contact Data Reveals Direct Correlation between Email Campaign Effectiveness and Number of Images and Text Lines Featured | Constant Contact Media Newsroom.
Take the #CCPhotoADay Instagram Challenge! The Most Entertaining Guide to Landing Page Optimization You'll Ever Read. How to Create a Powerful Landing Page in Under an Hour. How Many Landing Pages Do I Need on My Website? How to Create a Powerful Landing Page in Under an Hour. Should I have two websites or one for SEO reasons? Grow Your Own SEOs: Professional Development for Digital Marketers. Untitled. Wix Login. 16 Similar Sites Like Pressmethod.com - Top Similar Sites.