About. Why Twitter matters for media organisations | Alan Rusbridger | Technology. I've lost count of the times people – including a surprising number of colleagues in media companies – roll their eyes at the mention of Twitter. "No time for it," they say. "Inane stuff about what twits are having for breakfast. Nothing to do with the news business. " Well, yes and no. Inanity – yes, sure, plenty of it. But saying that Twitter has got nothing to do with the news business is about as misguided as you could be.
Here, off the top of my head, are 15 things, which Twitter does rather effectively and which should be of the deepest interest to anyone involved in the media at any level. 1) It's an amazing form of distribution It's a highly effective way of spreading ideas, information and content. Why does this matter? 2) It's where things happen first Not all things. 3) As a search engine, it rivals Google Many people still don't quite understand that Twitter is, in some respects, better than Google in finding stuff out. 4) It's a formidable aggregation tool 8) It's more diverse.
Tools to Boost Your Social Media Productivity » SocialOomph.com. Twilert - Twitter search alerts via email. Tools to Boost Your Social Media Productivity » SocialOomph.com. Twitter Grader | Get Your Twitter Ranking. Twitterfeed.com : feed your blog to twitter. Tool: URL Builder - Analytics Help.
Generate custom campaign parameters for your advertising URLs. You can add parameters (such as utm_source, utm_medium, and utm_campaign) to a URL to capture reporting data about the referring campaign. For example, the following link would allow you to identify the traffic to example.com that came from a particular email newsletter, as part of a particular campaign: You can create your URLs by hand or you can use a URL generator. The Google Analytics Campaign URL Builder for generating URLs to websites the Google Play URL Builder for generating URLs to apps on the Google Play Store the iOS Campaign Tracking URL Builder for generating URLs to apps on the Apple App Store Generate custom campaign parameters for your advertising URLs. You can add parameters (such as utm_source, utm_medium, and utm_campaign) to a URL to capture reporting data about the referring campaign. TweetStats :: Graphin' Your Stats.
HootSuite. ApiDocumentation - bitly-api - bit.ly REST API method documentat. EverythingTwitter. The Twitter Times. Twitalyzer: Serious Analytics for Social Media Experts. Mozilla Firefox. HyperTwitter Start Page. When did you lose or gain twitter followers? Seesmic.
10 Dos and Don'ts for Brands on Twitter. **This series is supported by the Social Influence System and WE twendz™ pro, presented by Waggener Edstrom Worldwide. To learn more visit Waggeneredstrom.com/nozombies. When it comes to Twitter and brands, consumers who are also Twitter users have plenty to say on the subject. We've interviewed a few folks, analyzed a couple of streams, and come up with ten common, recurring requests and complaints from users who've engaged with brands on Twitter.
As it turns out, the rules they expect brands to follow are distinct from the code they expect "normal" users to follow. Check out these dicta and caveats, and let us know your experiences and best practices in the comments. 1. Don't Be a Showoff Give Twitter users your features and benefits. 2. If your replying 2 a user make sure ur social media intern doesnt do it like this LOL! Seriously, grammar Nazis abound on the web. 3. 4. 5. If you're carrying on a series of @replies, don't wait a day or two between messages. 6. 7. 8. 9. 10.
TwtVite – twitter event manager.
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