The Latest Federal Budget Crisis, Predicting the Oscars, and More. Dan Shapiro. Posted: March 29th, 2014 | Author: Dan | Filed under: Startups | 6 Comments I’m told Amazon writes the press release for a product before beginning development. I don’t know exactly how the process works, but this has been sloshing around in my head mixed in with a bunch of other tidbits. Like the trick of running ads that lead to a signup page before you build anything to see how many people are interested. Or the notion that a crowdfunding campaign validates demand before you go build it (although it requires a lot more investment). Recently Apptentive asked me about marketing techniques for apps. The first thing that came to mind is that if you already have the app, and are just now starting to think about marketing, you’re probably hosed.
Put all this together and I have a modest proposal: if you are creating a new startup, you should figure out your marketing first. Once you find something that resonates, you have a north star. How big? 2) It’s worth the money to hire a pro, but… But! Kara Swisher | BoomTown | AllThingsD. Journalistics — Journalism Blog | Public Relations Blog | Journalistics. Jonathan Stray.
Bill Boyarsky. Jay Rosen: Public Notebook - Small pieces from my writing and posting life. Loosely joined. Pressthink - Jay Rosen. » Romenesko. An “overwhelming majority” of Huffington Post editorial workers asked management Tuesday to voluntarily recognize that they’ve joined a union, the Writers Guild of America, East.
Word of a unionization move at the high-profile digital media company surfaced in early October, and Arianna Huffington indicated back then she was agreeable to voluntarily recognize a union if the majority so desired. Now what the union characterizes as most of the roughly 350 editorial employees, most of whom work in New York City, have signed up with the union, which represents about 4,000 media workers. Those include writers on “The Daily Show with Trevor Noah,” writers-producers in non-fiction TV and network radio and TV copy writers. Voluntary recognition would mean avoiding a formal election process on whether the union was the collective bargaining representative of the workers. Read more Tools: Permalink. Nieman Journalism Lab » Pushing to the Future of Journalism.