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http://www.brandextension.org/principles.html Brand Extension Research has identified 10 principles that characterize a GOOD brand extension. These rules should guide any work in order to increase the probability of success.

Brand Extension Research - Principles of Brand Extension

http://www.briansolis.com/2012/04/meet-generation-c-the-connected-customer/ Marketers, educators, parents, it seems that almost anyone in the Generation X or Boomer demographic is scratching their heads trying to figure out Generation Y aka the Millennial. After all, it’s the first generation to seemingly possess digital prowess as part of their DNA.

Meet Generation C: The Connected Customer - Brian Solis

Infographic: Generation Y and Facebook - The space between @ & www

Oh the things you can learn about what is and isn't posted on Facebook, or any social network for that matter. A new study by Millennial Branding , of over 50 million Facebook data points collected in partnership with Identified.com, uncovers some very interesting digital behavior and characteristics among Gen-Y (ages 18 to 29). http://briansolis.posterous.com/infographic-generation-y-and-facebook

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La meilleure façon de partager certains contenus avec vos amis, d'autres avec vos parents et presque aucun avec votre boss, comme dans la vraie vie. + d'infos » https://plus.google.com/
http://www.accountplanningblog.com/2011/11/beware-typecasting-when-landing-your.html You did it! You finally graduated, you put together an impressive looking resume and you are currently mastering the art of writing cover letters.

BEWARE! Typecasting when landing your first advertising job | Life: An Analytical Essay

http://www.linkedin.com/groups/Strategic-Thinkers-Account-Planners-Group-1083907

Strategic Thinkers & Account Planners Group Group News | LinkedIn

At 69, Sir Howard Stringer's time as CEO of the unwieldy electronics giant is running out.
Great marketing starts with greater understanding of people and their behavior. Today, search trends and online activity are a window into the attitudes, perceptions and needs of your consumers.

Real-Time Insights Finder | Think Insights with Google

http://www.thinkwithgoogle.com/insights/tools/real-time-insights/
Came across this video today (via Nowness.com).

eatbigfish

http://eatbigfish.com/
Parents have accused the cereal maker Kellogg’s of hypocrisy for suggesting pupils snack on Coco Pops while publicly backing a Government campaign against child obesity. The US manufacturer is advertising on bus stops with the slogan: “Ever thought of Coco Pops after school?”, and running television adverts showing a pupil tucking in to a bowl accompanied by its famous cartoon monkey. http://www.thisisanad.com/

This is an ad

http://www.brandhouse.co.za/

brandhouse

Careers at Brandhouse

Infographic Of The Day: What's The Value Of A New Customer? | Co. Design

You know and I know that an MBA is a bullshit degree, but nonetheless, you can learn a few things in business school. You can also skip business school, and learn them via a very handy infographic. Take this one by Kiss Metrics, on the subject of calculating a customer’s lifetime value.

Engagement Analytics

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28 Creative PowerPoint and Keynote Presentation Designs

There’s a certain art to putting together a solid presentation and PowerPoint and Keynote are the primary tools of the trade. The “art” comes into play when you’re trying to set yourself apart; so how you use the tools is of great importance. Often it is the design of the presentation itself that does the trick. In an effort to help you put together a great-looking presentation, here are 28 examples of creative presentation designs using Powerpoint and Keynote: 28. Appstorm Presentation
הנה לכם תרגיל קל שעליכם לחשב מספרים בראש, ללא עזרת מחשבון, נייר או עט. נסו לעשות את החשבון מהר ככל האפשר: חברו 1000 ועוד 40.

בא במייל -מחוץ לקופסא וללא הנחה

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