Joni Galvão
Write Fiction that Grabs Readers from Page One. In your novel, the inciting incident is the first sign of trouble for your protagonist: it’s the catalyst, the chemical reaction, that sets the plot into motion. But the inciting incident isn’t only important for your main character. Understanding how to harness it is also crucial to hooking your reader from the very first page and immediately investing them in the experiences, emotions, and personal struggles of the character. In this excerpt from Hooked: Write Fiction That Grabs Readers at Page One and Never Lets Them Go by Les Edgerton, you’ll discover that the inciting incident can be used as a trigger to focus the reader on the character’s journey and retain his or her interest throughout the rest of the novel.
The Inciting Incident as a Trigger The inciting incident is the crucial event—the trouble—that sets the whole story in motion. It triggers the initial surface problem and starts to slowly expose the protagonist’s story-worthy problem. Rachel’s Pick of the Week. Write Fiction that Grabs Readers from Page One. Pink Floyd. Pixar. Films - Future of StoryTelling. Storytelling em apresentações de PowerPoint. Storytelling em apresentações de PowerPoint. 5 Tips To Make Your Blog Posts More Social. This is a guest post by Andrew K Kirk from Face The Buzz. Social Media and Blogging have always played nicely together.
Bloggers need platforms to distribute posts and Social Media thrives on material for users to consume – it’s a great match. Put these 5 tips to use and your blog can become much more social, which means more readers and deeper interaction. 1. Embedded Tweets Twitter’s Embedded Tweet feature allows you to incorporate any tweet into your blog.
Marketing Principles Learned from Volkswagen – @socialmouths ow.ly/ccBii— Francisco Rosales(@socialmouths) July 12, 2012 Of course you can see the tweet text, but you can do so much more. 2 . You just wrote a killer blog post and your readers are now much wiser. Shareaholic With over 1.6 million downloads, this social sharing tool is used on a lot of sites. Digg Digg Face The Buzz Blog used Shareaholic – that was until I found Digg Digg. 3. I really like this technique because it is beneficial for your reader and you. Choose your text. Robert McKee on the power of story. As children we were naturally good at telling stories about events or topics that mattered and learning from others via their stories, but as we became older we were taught that serious people relied only on presenting information and "the facts.
" Accurate information, sound logic, and the facts are necessary, of course, but truly effective leaders in any field — including technical ones — know how to tell "the story" of their particular research endeavor, technological quest, or marketing plan, etc. There are a few people talking about the importance of storytelling these days (see this post from last year: Ira Glass: Tips on storytelling), and if you look to non-traditional sources there is much to be learned.
Famed screen writer Robert McKee's book (Story: Substance, Structure, Style and The Principles of Screenwriting) is one I have recommended before—highly recommend it. Below, I summarize McKee's points by touching on just a few of the questions discussed in the interview. The Education of A Writer - Lessons, Interviews, Questions and Answers - Storylogue.com.
The Psychology of Storytelling: 10 Proven Ways to Create Better Stories (and Why Stories Sell) Stories are a very integral part of being persuasive. You’d think that as a guy that loves data, I’d be averse to storytelling as a whole. As a marketer though, I can’t be. Those in sales and marketing have known for a long time that stories trump data when it comes to persuasion because stories are easier to understand and relate to. Are you incorporating stories into your copy? Are you utilizing them on your blog? If you’re anxious to understand and tap into the power of storytelling, get ready to jot down some notes! Why You Need to Incorporate Storytelling Storytelling works. But why should you have to incorporate this flowery style into your writing? A lot of folks are averse to telling stories because they believe that “the facts” are the most persuasive pieces of content they can deliver.
It’s not, and here’s a visualization that helps to explain why: Am I telling you that it’s better to say nothing in a memorable fashion? No, of course not. How Stories Affect the Mind Of course! 1.) It works! 10 Storytelling Elements That Works. There’s a reason for why certain storytelling elements just keeps coming back, again and again. Well, it’s because they work. I’ve done some research and collected the different storytelling elements in one place. It would be quite fun and interesting to do a content marketing-series which followed these steps as an experiment, right? Click the image to enlarge and to share. The storytelling elements: 1. In the very beginning, you have to make a promise. 2. Keep it light in the beginning. 3. This is the event that sets everything in motion. 4. Just before the Point Of No Return, the main character learns what the story is really about. 5. The forces of good are faced with an impossible decision that concerns fear, safety, love, hate, revenge or despair. 6.
Sorry, but you must allow the the forces of evil to have an epic win. 7. The moment where all is lost. 8. This is the possibility for one of the side characters to shine. 9. 10. Public displays of relief and happiness, love and forgiveness. Pixar’s 22 Rules of Storytelling « Aerogramme Writers' Studio. These rules were originally tweeted by Emma Coats, Pixar’s Story Artist.
Number 9 on the list – When you’re stuck, make a list of what wouldn’t happen next – is a great one and can apply to writers in all genres. You admire a character for trying more than for their successes.You gotta keep in mind what’s interesting to you as an audience, not what’s fun to do as a writer. They can be very different.Trying for theme is important, but you won’t see what the story is actually about til you’re at the end of it. Now rewrite.Once upon a time there was ___. Every day, ___. One day ___. Because of that, ___. Secrets of Successful Storytelling | Cruxcatalyst: The Heart of Change. If you’re wondering what ‘telling stories’ has to do with creating change, then the simple answer is – everything! Jonah Sachs, Founder and CEO of Free Range Studios and author of Story Wars, has developed a summary of storytelling strategies in his Change This manifesto, ‘How To Tell A Story’.
Sachs is adamant that those intent on being effective change agents need to become adept at the art and science (and there is a science!) Of storytelling: Maybe it’s because we’re all so overloaded with information.Maybe it’s because we’re all so starved for meaning.Or maybe it’s because, thanks to social media, everyone’s become a broadcaster these days.Whatever the reason, we’re all getting the same memo at the same time: if you want to be heard, you’d better learn to tell better stories. He points out that we live in a world that has lost connection to its traditional myths, and that we are looking for new ones – new meaning. Sachs makes this appeal to those engaged in change work: The 10 Types of Writers' Block (and How to Overcome Them) 4 Brands That Know How to Tell a Story.
Ekaterina Walter is a social media strategist at Intel. She is a part of Intel’s Social Media Center of Excellence and is responsible for company-wide social media enablement and corporate social networking strategy. She was recently elected to serve on the board of directors of WOMMA. What makes a brand stand out from its competition? For some, it’s their cutting-edge design, for others it’s their customer service. Stories, unlike any other element, allow brands to connect with customers on an emotional level. 1. TOMS shoes, which are sold at more than 500 stores around the world, was founded on the ethos that for every pair purchased, one pair is donated to a child in need.
The company has developed an extension of this story online, with their One for One campaign. 2. Mr. Sadly, there has never been a real Mr. 3. Chrysler took Detroit’s gritty and tough image and used it in their "Imported From Detroit" campaign. 4. Nike’s own story is one of success. The Human Side of Brand Storytelling. In his last three columns, Gunther Sonnenfeld explored how brands are “co-creating” meaningful experiences with people. This time he explains the connection between branded experiences and brand advocacy.
Up until very recently, brands drove the business of media by buying ads, which were packaged with content created by media outlets. Now, brands are using their media dollars to create content and build media ecosystems of their own. And they’re working with customers to do it. This has resulted in the creation of useful quality content, which has resulted in more empowered customers, leading to better, more relevant products. Two recent examples of this come from Whole Foods Market and Procter & Gamble. Branded lifestyles Whole Foods recently launched several new branded content initiatives through its highly successful YouTube channel called Thrive. This isn’t just a means for Whole Foods to get its brand name out there. Citizen storytelling and branded journalism Related. The Psychology of Storytelling: 10 Proven Ways to Create Better Stories (and Why Stories Sell)