A leading digital marketing and technology agency that creates personalized experiences across all digital touchpoints by focusing on the customer journey.
B2B Financial Services Digital Marketing, Website Development - edynamic. Marketing ObjectiveThe customer wanted to improve B2B customer acquisition for its Corporate Cards group business across several markets, regions and countries.
It also wanted to reduce its cost of acquisition and marketing operations. Note : Only a selected sample of capabilities/features have been displayed in the roadmap. B2B Financial Services Digital Marketing, Website Development - edynamic. B2B Demand Generation - edynamic. Digital Marketing Operations. The Marketing Operations Model Successful Marketing Operations are critical to marketing success.
The scope and scale of marketing operations are expanding. Business and client needs are growing exponentially. Marketers are continuously upgrading themselves to deliver faster and better. However, drowned in the well of competition, for most marketing teams, agile marketing is unheard of. Some challenges that impact success include: Lack of skills to support marketing tacticsLack of processes to support global marketingLack of alignment around definition of successInability to operationalize technology and a hodgepodge of a technology ecosystemNo plan or roadmap to operationalize technologyLack of ability to capture customer feedback/needs to optimize marketingNo proper structure to execute activities. Customer Experience Management. Insurance Website Development - edynamic. Edynamic integrated Sitecore’s web content management solution and delivered a brand new site in less than four months.
Challenges:Aviva’s core objective was to reposition the website as a key engine for branding as well as customer, agent and employee acquisition. Their aim was also to ensure an enriching best-of-breed experience that completely revitalizes the Web journey of their end users. Previously, Aviva was using IBM WebSphere Content Manager (IWCM) as a CMS. However, some of the challenges they faced included: Difficulty in using a dated version of IWCM Lack of training for IWCM internally to use and manage the CMS Challenges in customizing and/or developing new features and applications on IWCM Bandwidth and infrastructure requirements were too high to maintain the website Solutions: Working with Sitecore partner, edynamic, the evaluation process was a comparison between IWCM, Sitecore, Ektron and Oracle among others.
Digital Services for Technology Companies. Edynamic successfully migrates the website of a High Technology Company to Sitecore CMS, while adding five international regions to it.
The short timeline and other challenges were accomplished using an innovative approach to deliver the project in record time. Requirements Main objective of this project was to drive more lead flow to streamline the global demand generation process. The original website was based on static PHP files with limited content management abilities International regions did not have regional websites Two thousand pages of content needed migration and translation into five languages Solutions edynamic’s architected solution included: To deliver on time and reduce potential risks, content migration and translation workstreams were performed early in the project.
Digital Technology Implementation Partners - edynamic. Law Firm Websites Development - edynamic. Edynamic delivered an industry leading site that engages audience and communicates the value proposition of the brand. edynamic created a website for a combination of three leading law firms SNR Denton, Salans and Fraser Milner Casgrain. edynamic was engaged to deliver a website that positions the new firm as an industry leader.
Requirements:The requirement was to deliver new websites for Dentons in the US, UK, Middle East and Africa, Europe, Asia and Canada using a CMS platform. They wanted to build a robust and scalable content architecture with content migrated from all three legacy sources. Edynamic: A Global Digital Marketing & Technology Agency. Digital Marketing & Technology Insights: Blogs, Videos, eBooks and Webinars. Marketing Automation Agency - edynamic. Sitecore Gold Implementation Partner - edynamic. Background Vertafore, the leading provider of connected technology and information solutions to the insurance industry in North America, has been working with edynamic as their digital partner since 2011 on Sitecore and Eloqua programs.
Marketing Objectives Vertafore wanted improved user experience for their prospects and customers. They also wanted to empower their marketing users to do better with their website, analytics insights, content marketing and campaign support. Having been using Sitecore CMS for their website since 2010, the idea of moving to Sitecore 8.0 to meet their objectives seemed a perfectly feasible thought. Moving to Sitecore 8.0 To benefit from the advanced browser support, reporting and analytical features of Sitecore 8.0, Vertafore commissioned edynamic to upgrade their website from Sitecore 6.2 to Sitecore 8.0. edynamic thread-bared the existing Vertafore website and came up with a seamless upgrade to Sitecore 8.0 solution.
Summary Challenges Solution Benefits.