Digital Marketing for Insurance
edynamic integrated Sitecore’s web content management solution and delivered a brand new site in less than four months. Challenges:Aviva’s core objective was to reposition the website as a key engine for branding as well as customer, agent and employee acquisition. Their aim was also to ensure an enriching best-of-breed experience that completely revitalizes the Web journey of their end users. Previously, Aviva was using IBM WebSphere Content Manager (IWCM) as a CMS. However, some of the challenges they faced included: Difficulty in using a dated version of IWCM Lack of training for IWCM internally to use and manage the CMS Challenges in customizing and/or developing new features and applications on IWCM Bandwidth and infrastructure requirements were too high to maintain the website Solutions: Working with Sitecore partner, edynamic, the evaluation process was a comparison between IWCM, Sitecore, Ektron and Oracle among others.
Law Firm Websites Development - edynamic
edynamic delivered an industry leading site that engages audience and communicates the value proposition of the brand. edynamic created a website for a combination of three leading law firms SNR Denton, Salans and Fraser Milner Casgrain. edynamic was engaged to deliver a website that positions the new firm as an industry leader. Requirements:The requirement was to deliver new websites for Dentons in the US, UK, Middle East and Africa, Europe, Asia and Canada using a CMS platform. They wanted to build a robust and scalable content architecture with content migrated from all three legacy sources.
Industry Services Overview - edynamic
Digital is changing the game for Insurance companies We help insurers engage better with customers, channels and partners. edynamic provides strategic customer lifecycle marketing and channel enablement solutions for insurance driven by engaging design experiences and contemporary digital marketing platforms. With experience of over 10 years, we have delivered 100+ projects in the insurance industry. We cover every aspect of customer lifecycle marketing from demand creation/generation, pre-sales, sales enablement, enablement of partner and agent channels, customer support to upsell/loyalty. We also offer strong expertise on customer, agent and channel focused strategies. We bring in our experience design and digital marketing technology capabilities to execute on strategies we create for insurers.
Sitecore CMS Implementation Partner
Background Vertafore, the leading provider of connected technology and information solutions to the insurance industry in North America, has been working with edynamic as their digital partner since 2011 on Sitecore and Eloqua programs. Marketing Objectives
Digital Marketing Operations
The Marketing Operations Model Successful Marketing Operations are critical to marketing success. The scope and scale of marketing operations are expanding. Business and client needs are growing exponentially. Marketers are continuously upgrading themselves to deliver faster and better. However, drowned in the well of competition, for most marketing teams, agile marketing is unheard of.
Adobe Marketing Solutions - edynamic
At edynamic, our vision is based upon bringing your customer experiences to life through one of the industry’s leading digital marketing platforms, the Adobe Marketing Cloud. With the help of Adobe’s products, we have been able to optimize and personalize customer interactions to build a customer base, extend loyalty and retention while driving revenue for multiple organizations. Harnessing the power of the Adobe Marketing Cloud suite, we help marketers leverage deep customer insights that drive personalized experiences through content marketing, social engagement and campaign management. Digital Marketing with Adobe Marketing Cloud
Sitecore CMS implementation best practices
A Content Management System (CMS) is important to your website (and business) for a variety of reasons starting from content authoring and management features. Today, I am talking about Sitecore CMS. Having evolved a whole lot in the last couple of years, it now offers advanced features like analytics, personalization, campaign management and more. How can you get the best out of Sitecore?
B2B Financial Services Digital Marketing, Website Development - edynamic
Marketing ObjectiveThe customer wanted to improve B2B customer acquisition for its Corporate Cards group business across several markets, regions and countries. It also wanted to reduce its cost of acquisition and marketing operations. Note : Only a selected sample of capabilities/features have been displayed in the roadmap
Digital Marketing Services for Professional Services Firms
edynamic created a new experience on a leading CMS to engage clients and position Genpact as an industry leader. The new website now provides an intuitive user experience, facilitates ongoing website updates and drives higher client engagement. Requirements:The requirement was to develop “genpact.com” on CMS from scratch using the new UI provided to eDynamic.The key requirements were: Identify the technology to be used for developing the website. Develop the entire website (for 5 regions) on identified website platform technology Solutions:eDynamic conducted complete gap analysis as well as technical review of the current website and finalized an industry leading CMS. We rebuilt the corporate website with improved aesthetics and features.
