Customer Engagement Marketing 1:1 Marketing The right message to the right person at the right time, on the right device. Simple. We believe that organizations need to engage their customers in a personalized way. Digital Marketing Operations The Marketing Operations Model Successful Marketing Operations are critical to marketing success. The scope and scale of marketing operations are expanding. Business and client needs are growing exponentially. A Global Digital Marketing and Technology Agency Sonu has more than 24 years of industry experience in the field of IT/ITES, Consulting in various Fortune 50 companies. Sonu is a certified PMP from PMI US, certified Six Sigma Black Belt, MBB and Coach. She is a lead auditor for Information Security Management System (ISO27001:2013). She has spearheaded organization-wide transformation initiatives in India, US and South East Asia. Her role demands to establish and implementing processes across the organization, including information security using ISO27001:2013 framework. She is also responsible for Testing Initiatives at edynamic.
Case Studies edynamic delivered an industry leading site that engages audience and communicates the value proposition of the brand. edynamic created a website for a combination of three leading law firms SNR Denton, Salans and Fraser Milner Casgrain. edynamic was engaged to deliver a website that positions the new firm as an industry leader. Requirements:The requirement was to deliver new websites for Dentons in the US, UK, Middle East and Africa, Europe, Asia and Canada using a CMS platform. They wanted to build a robust and scalable content architecture with content migrated from all three legacy sources. Benefits:Over a 6 year engagement and $13 million spent, edynamic has helped its customer transform their digital marketing, driven acquisitions up by more than 40% and reduced operations costs by more than 60%. Lower bounce rate for key pages— which suggests higher user engagement A higher number of leads from the website for sales, and a higher number of policy renewals.
Sitecore Gold Implementation Partner - edynamic Background Vertafore, the leading provider of connected technology and information solutions to the insurance industry in North America, has been working with edynamic as their digital partner since 2011 on Sitecore and Eloqua programs. Marketing Objectives Vertafore wanted improved user experience for their prospects and customers. They also wanted to empower their marketing users to do better with their website, analytics insights, content marketing and campaign support. Adobe Marketing Solutions - edynamic At edynamic, our vision is based upon bringing your customer experiences to life through one of the industry’s leading digital marketing platforms, the Adobe Marketing Cloud. With the help of Adobe’s products, we have been able to optimize and personalize customer interactions to build a customer base, extend loyalty and retention while driving revenue for multiple organizations. Harnessing the power of the Adobe Marketing Cloud suite, we help marketers leverage deep customer insights that drive personalized experiences through content marketing, social engagement and campaign management. Digital Marketing with Adobe Marketing Cloud We work towards building more engaging, personalized connections with customers and driving increases in marketing returns on investment through relevant, compelling experiences across web, mobile, social, email and offline channels using Adobe’s products for:
Industry Services Overview - edynamic Digital is changing the game for Insurance companies We help insurers engage better with customers, channels and partners. edynamic provides strategic customer lifecycle marketing and channel enablement solutions for insurance driven by engaging design experiences and contemporary digital marketing platforms. With experience of over 10 years, we have delivered 100+ projects in the insurance industry. We cover every aspect of customer lifecycle marketing from demand creation/generation, pre-sales, sales enablement, enablement of partner and agent channels, customer support to upsell/loyalty. Digital Services for Technology Companies edynamic successfully migrates the website of a High Technology Company to Sitecore CMS, while adding five international regions to it. The short timeline and other challenges were accomplished using an innovative approach to deliver the project in record time. Requirements Main objective of this project was to drive more lead flow to streamline the global demand generation process.
Insurance Website Development - edynamic edynamic integrated Sitecore’s web content management solution and delivered a brand new site in less than four months. Challenges:Aviva’s core objective was to reposition the website as a key engine for branding as well as customer, agent and employee acquisition. Their aim was also to ensure an enriching best-of-breed experience that completely revitalizes the Web journey of their end users. Previously, Aviva was using IBM WebSphere Content Manager (IWCM) as a CMS. Law Firm Websites Development - edynamic edynamic delivered an industry leading site that engages audience and communicates the value proposition of the brand. edynamic created a website for a combination of three leading law firms SNR Denton, Salans and Fraser Milner Casgrain. edynamic was engaged to deliver a website that positions the new firm as an industry leader. Requirements:The requirement was to deliver new websites for Dentons in the US, UK, Middle East and Africa, Europe, Asia and Canada using a CMS platform. They wanted to build a robust and scalable content architecture with content migrated from all three legacy sources.
Digital Marketing Services for Professional Services Firms edynamic created a new experience on a leading CMS to engage clients and position Genpact as an industry leader. The new website now provides an intuitive user experience, facilitates ongoing website updates and drives higher client engagement. Requirements:The requirement was to develop “genpact.com” on CMS from scratch using the new UI provided to eDynamic.The key requirements were: Identify the technology to be used for developing the website.