Digital Marketing for Insurance edynamic integrated Sitecore’s web content management solution and delivered a brand new site in less than four months. Challenges:Aviva’s core objective was to reposition the website as a key engine for branding as well as customer, agent and employee acquisition. Their aim was also to ensure an enriching best-of-breed experience that completely revitalizes the Web journey of their end users. Previously, Aviva was using IBM WebSphere Content Manager (IWCM) as a CMS. Law Firm Websites Development - edynamic edynamic delivered an industry leading site that engages audience and communicates the value proposition of the brand. edynamic created a website for a combination of three leading law firms SNR Denton, Salans and Fraser Milner Casgrain. edynamic was engaged to deliver a website that positions the new firm as an industry leader. Requirements:The requirement was to deliver new websites for Dentons in the US, UK, Middle East and Africa, Europe, Asia and Canada using a CMS platform. They wanted to build a robust and scalable content architecture with content migrated from all three legacy sources.
Customer Engagement Marketing 1:1 Marketing The right message to the right person at the right time, on the right device. Simple. We believe that organizations need to engage their customers in a personalized way. Digital Marketing for High Tech Companies edynamic successfully migrates the website of a High Technology Company to Sitecore CMS, while adding five international regions to it. The short timeline and other challenges were accomplished using an innovative approach to deliver the project in record time. Requirements Main objective of this project was to drive more lead flow to streamline the global demand generation process.
Sitecore Gold Implementation Partner - edynamic Background Vertafore, the leading provider of connected technology and information solutions to the insurance industry in North America, has been working with edynamic as their digital partner since 2011 on Sitecore and Eloqua programs. Marketing Objectives Vertafore wanted improved user experience for their prospects and customers. They also wanted to empower their marketing users to do better with their website, analytics insights, content marketing and campaign support. Digital Marketing Operations The Marketing Operations Model Successful Marketing Operations are critical to marketing success. The scope and scale of marketing operations are expanding. Business and client needs are growing exponentially.
Sitecore CMS implementation best practices A Content Management System (CMS) is important to your website (and business) for a variety of reasons starting from content authoring and management features. Today, I am talking about Sitecore CMS. Having evolved a whole lot in the last couple of years, it now offers advanced features like analytics, personalization, campaign management and more. How can you get the best out of Sitecore? Begin with building a strong foundation starting with the architecture of the website. Templates are the starting point for Sitecore architects who analyze the site’s requirements, break it down to the basic tangible entities and then work to further understand the content structure of the final site.
B2B Financial Services Digital Marketing, Website Development - edynamic Marketing ObjectiveThe customer wanted to improve B2B customer acquisition for its Corporate Cards group business across several markets, regions and countries. It also wanted to reduce its cost of acquisition and marketing operations. Note : Only a selected sample of capabilities/features have been displayed in the roadmap A Global Digital Marketing and Technology Agency Sonu has more than 24 years of industry experience in the field of IT/ITES, Consulting in various Fortune 50 companies. Sonu is a certified PMP from PMI US, certified Six Sigma Black Belt, MBB and Coach. She is a lead auditor for Information Security Management System (ISO27001:2013). She has spearheaded organization-wide transformation initiatives in India, US and South East Asia. Her role demands to establish and implementing processes across the organization, including information security using ISO27001:2013 framework. She is also responsible for Testing Initiatives at edynamic.
thinking.edynamic Question for marketers at wealth management firms - do you have a coherent digital marketing approach yet? With the increasing demand for relevant and timely communications to customers across their lifecycle - from acquisition to retention and service to renewals - marketers need tools that enable them to meet this demand. "A survey of approximately 140 wealth managers around the world, found that approximately 75 percent of wealth management customers indicated that they would like more interactive multi-channel offerings. Few organizations, however, currently have such offerings, and only 25 percent of wealth managers provide customized advice online." - Overcoming the digital dilemma in Wealth Management, BCG Perspectives This is where marketing automation technology helps firms create a truly personalized, omni-channel experience by segmenting its customer base, leveraging all known data, and providing tailored messages regardless of the channel preference. - Managing their funnels
One-to-One Marketing with Sitecore 8.1 Today, customers are in control. They decide where to engage with your brand and content and therefore it has become an imperative for marketers to possess the ability to deliver consistent experiences at any touchpoint that the customer prefers. Lately, several marketing platform vendors have been acquiring technologies to build marketing clouds/suites that potentially allow marketers to create and deliver multi-channel experiences. But each such suite offering varies in its sophistication and delivery capabilities. The exception to this fast becoming norm of inorganic capability acquisition in the marketing technology space is undeniably Sitecore. Taking shape as a pure web content management system in 2003, Sitecore has, over the years, organically transformed into a complete digital marketing platform with the release of its latest version Sitecore Experience Platform 8.1.