http://www.edynamic.net/Digital-Technology/Oracle-Eloqua
Digital Marketing for Insurance edynamic integrated Sitecore’s web content management solution and delivered a brand new site in less than four months. Challenges:Aviva’s core objective was to reposition the website as a key engine for branding as well as customer, agent and employee acquisition. Their aim was also to ensure an enriching best-of-breed experience that completely revitalizes the Web journey of their end users. Previously, Aviva was using IBM WebSphere Content Manager (IWCM) as a CMS. However, some of the challenges they faced included: Difficulty in using a dated version of IWCM Lack of training for IWCM internally to use and manage the CMS Challenges in customizing and/or developing new features and applications on IWCM Bandwidth and infrastructure requirements were too high to maintain the website Solutions: Working with Sitecore partner, edynamic, the evaluation process was a comparison between IWCM, Sitecore, Ektron and Oracle among others.
There’s much more to Sitecore experience and CMS platform than meets the eye Sitecore, the industry-leading customer experience and web CMS platform, helps customers build and run dynamic, personalized and highly-sophisticated websites. Unlike typical content management systems, Sitecore also focuses on providing stellar customer experience to web visitors thus leading to higher website engagement and superior conversions. Sitecore experience platform includes web content management, digital marketing and analytics capabilities and arms marketers with a set of great tools to augment content marketing and digital engagement.
Sitecore Gold Implementation Partner - edynamic Background Vertafore, the leading provider of connected technology and information solutions to the insurance industry in North America, has been working with edynamic as their digital partner since 2011 on Sitecore and Eloqua programs. Marketing Objectives Digital Marketing for High Tech Companies edynamic successfully migrates the website of a High Technology Company to Sitecore CMS, while adding five international regions to it. The short timeline and other challenges were accomplished using an innovative approach to deliver the project in record time. Requirements Main objective of this project was to drive more lead flow to streamline the global demand generation process. The original website was based on static PHP files with limited content management abilities International regions did not have regional websites Two thousand pages of content needed migration and translation into five languages Solutions edynamic’s architected solution included: To deliver on time and reduce potential risks, content migration and translation workstreams were performed early in the project.
Sitecore 8 XP – A dream for digital marketers Sitecore has introduced the new Sitecore XP 8 last January and it promises richer experience marketing while eliminating the complexity that has held the marketers back. Know every customer and share any experience throughout the customer lifecycle. In this webinar, Abhiraj Banerjee, VP of Digital Marketing Solutions at edynamic will walk you through why Sitecore 8.0 is a game changer that will help marketers step up on their digital marketing initiatives across channels and customers. The webinar covers: Experience optimization Experience profiling New personalization UI Testing and optimization Adobe Marketing Solutions - edynamic At edynamic, our vision is based upon bringing your customer experiences to life through one of the industry’s leading digital marketing platforms, the Adobe Marketing Cloud. With the help of Adobe’s products, we have been able to optimize and personalize customer interactions to build a customer base, extend loyalty and retention while driving revenue for multiple organizations. Harnessing the power of the Adobe Marketing Cloud suite, we help marketers leverage deep customer insights that drive personalized experiences through content marketing, social engagement and campaign management. Digital Marketing with Adobe Marketing Cloud
Digital Marketing for Law Firms edynamic delivered an industry leading site that engages audience and communicates the value proposition of the brand. edynamic created a website for a combination of three leading law firms SNR Denton, Salans and Fraser Milner Casgrain. edynamic was engaged to deliver a website that positions the new firm as an industry leader. Requirements:The requirement was to deliver new websites for Dentons in the US, UK, Middle East and Africa, Europe, Asia and Canada using a CMS platform. They wanted to build a robust and scalable content architecture with content migrated from all three legacy sources.
Personalized, multi channel marketing with the Sitecore 8 experience platform It is time for marketers to shed cobwebs and dependence on multiple marketing tools and IT teams to run high-velocity marketing programs. What’s more – in times where customers are buying from brands that speak to their preferences – how about a platform that enables you to get real-time insight into customer behavior and insight and shape your next message to them quickly, efficiently and across all touch-points. Enter Sitecore 8. A platform that can truly redefine personalized, multi-channel marketing. Imagine this – a prospect coming to your website and spending time reading some content and downloading some other content. Your website CMS notifies your email marketing platform immediately about this prospect behavior and you are able to trigger a personalized email to the same prospect with content tailored to the prospect’s behavior on your site.
Case Studies edynamic delivered an industry leading site that engages audience and communicates the value proposition of the brand. edynamic created a website for a combination of three leading law firms SNR Denton, Salans and Fraser Milner Casgrain. edynamic was engaged to deliver a website that positions the new firm as an industry leader. Requirements:The requirement was to deliver new websites for Dentons in the US, UK, Middle East and Africa, Europe, Asia and Canada using a CMS platform. They wanted to build a robust and scalable content architecture with content migrated from all three legacy sources. Sitecore CMS implementation best practices A Content Management System (CMS) is important to your website (and business) for a variety of reasons starting from content authoring and management features. Today, I am talking about Sitecore CMS. Having evolved a whole lot in the last couple of years, it now offers advanced features like analytics, personalization, campaign management and more. How can you get the best out of Sitecore?
Considering a Sitecore 8.0 Upgrade Why should you upgrade? What are the risks and how can you plan for them? What is the easiest and best way to do this? Sitecore launched Sitecore 8.0 in early 2015. A Global Digital Marketing and Technology Agency Sonu has more than 24 years of industry experience in the field of IT/ITES, Consulting in various Fortune 50 companies. Sonu is a certified PMP from PMI US, certified Six Sigma Black Belt, MBB and Coach. She is a lead auditor for Information Security Management System (ISO27001:2013). She has spearheaded organization-wide transformation initiatives in India, US and South East Asia. thinking.edynamic Question for marketers at wealth management firms - do you have a coherent digital marketing approach yet? With the increasing demand for relevant and timely communications to customers across their lifecycle - from acquisition to retention and service to renewals - marketers need tools that enable them to meet this demand. "A survey of approximately 140 wealth managers around the world, found that approximately 75 percent of wealth management customers indicated that they would like more interactive multi-channel offerings. Few organizations, however, currently have such offerings, and only 25 percent of wealth managers provide customized advice online." - Overcoming the digital dilemma in Wealth Management, BCG Perspectives
Sitecore CMS Best Practices Implementation Audit Guide Did you know? Your investment in Sitecore can yield better returns through an in-depth analysis and recommendations program. To justify massive investments incurred by organizations on CXM/CMS platform, economies of scale should be practiced religiously.