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Marketing & Social Media

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Google+: Popular posts, eye-catching analytics, photo fun and... We think Google+ should get better every time you use it.

Google+: Popular posts, eye-catching analytics, photo fun and...

It’s not enough to obsess over community feedback (which we do); we also need to surprise and delight you with constant improvements (which we also try and do). Today’s no different, so we’re rolling out four new features in four different areas. How To Find Local Influencers On Google Plus. Google has been making a big deal out of privacy lately, but Google+ just launched a slew of new features designed to make people easier to find.

How To Find Local Influencers On Google Plus

I am particularly intrigued by the new Ripples feature, which allows you to see who has shared a post and track it as it gets shared by others. It is, in fact, like watching a ripple. Ripples strikes me as much more of a feature for marketers than for consumers. I suppose Google+ wants to attract power users who typically have more of a marketing mindset than the average Joe. How to monitor social media mentions in five minutes a day. One of social media’s biggest obstacles is the amount of time required to do it properly.

How to monitor social media mentions in five minutes a day

But it is an obstacle that can be overcome if you put some simple and effective processes in place. In this tutorial I’m going to walk you through a system that will help you stay on top of the bulk of your social media mentions. The best part? 10 WordPress Plugins that will Actually Increase Your Productivity. I’ve been on a bit of a productivity kick recently, trying to get my life organized.

10 WordPress Plugins that will Actually Increase Your Productivity

I’ve been reading books like “Getting Things Done” and trying to sort myself out with Remember the Milk. Not got anywhere so far….. To celebrate my almost-productive-life I thought I’d take a look for some WordPress plugins that increase your productivity. How to Time Your Facebook Posts to Reach the Most Fans. Jeff Widman co-founded PageLever to provide better Facebook analytics for marketers.

How to Time Your Facebook Posts to Reach the Most Fans

PageLever measures more than 650 million Facebook fans across customers like YouTube and MTV. Jeff has been cited as an expert in Facebook analytics by Mashable, AdAge, the Wall Street Journal, Wired, InsideFacebook, AllFacebook, etc. I get asked all the time, "How frequently should I post on my Facebook page? When is the best time to post? " Answer: Post whenever the most recent status update for your page stops showing up in your fans' News Feeds. If you post often, you will see an immediate spike in News Feed impressions, but it's generally not worth the cost in lost fans. The Viral Marketing Cheat Sheet. Perhaps nothing is as effective and efficient in spreading your message as a viral marketing campaign.

The Viral Marketing Cheat Sheet

The idea behind viral marketing is to inspire people to spread your message for you. It’s been estimated that a successful viral campaign can have 500-1000 times more impact than a non-viral campaign. Finding Your Writing Groove. If writing is part of your marketing mix, there are always good days and bad days when it comes to what you’re actually producing.

Finding Your Writing Groove

Sometimes your output is bangin’ and you write content that oozes personality, dribbles intelligence and smacks your readers upside the head with something they would never have known, if it weren’t for you providing fabulous enlightenment. And then they thank you for slapping them around, because it was so damn fun for the both of you! (Metaphorically speaking of course, there were no readers abused in the writing of this blog post.) Then there are those days where it feels like every word you write lands with a dull, sickening plop on the floor of self-defeat, oozing with… well… a whole lot a nothin’.

No spice, no authenticity, no reader engagement. Three things actually. Step 1 – Self examine. Dave Haft - Social Media Analytics Explained. Understanding your market's demographics.

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Why Twitter And Foursquare Are Dying. Tools. Market Research Focus Group - Starbucks. 5 Steps In The Marketing Research Process. Untitled. Pharmaceutical Issue Averted Situation: A leading pharmaceutical manufacturer’s large-scale launch of a breakthrough over-the-counter medication was jeopardized when patient side-effects were revealed and rumors began spreading online.


Solution: Through weekly strategy calls and brand tracking during the critical launch phase, ThreatTracker enabled the client to identify and reach key opinion leaders online—and leverage the overwhelming positive user experience to counter non-user misperceptions. The client addressed other potential patient issues at the onset, and shifted marketing messages accordingly. Poor Customer Service Goes Viral. 3 Steps for Developing an Online Reputation Management Strategy. Ron Jones | September 19, 2011 | 0 Comments.

3 Steps for Developing an Online Reputation Management Strategy

The New Relationship Marketing: Wisdom From Mari Smith. Recently I interviewed my very good friend Mari Smith, the “Queen of Facebook.”

The New Relationship Marketing: Wisdom From Mari Smith

She’s coauthored the most popular book on Facebook called Facebook Marketing: An Hour a Day and has an exciting new book on relationship marketing. You’ve also seen her outstanding articles on Social Media Examiner pretty much since our inception, and she’s also the anchor of Social Media Examiner TV.

She now has a brand-new hot book out called, The New Relationship Marketing: How to Build a Large, Loyal, and Profitable Network Using the Social Web. Catch the full interview (audio) at the end of this article. The Growth Of Social Media (INFOGRAPHIC) 5 Ways to Clean Up Your Social Media Identity. There’s an implicit pressure on social media enthusiasts to be connected in more than one way.

It’s not enough to have a Facebook page, you need a Twitter account as well. What do you mean you’re not on LinkedIn? Well, at least you have a blog on Wordpress or Tumblr, right? There is no requirement to spread your digital self thin, but many of us are still juggling more than one online profile (I’m currently balancing at least five). Each of these profiles offers us a chance to connect with new communities in different ways, but each network needs to be managed and updated. Sysomos - Business Library for Social Media. Robust real-time monitoring dashboard that collects all relevant online conversations and reveals insights through detailed metrics and intuitive graphics. Discover Sysomos Heartbeat Tools for reaching out to key influencers, providing customer support, finding new sales leads, managing workflow and more.

See all Sysomos features Comprehensive research and analytics solution with automated sentiment, demographics, influencer identification, historical analysis and smart reporting. Explore Sysomos MAP A selection of videos, case studies and tip sheets on how to harness the power of social intelligence with Sysomos. Visit our Resources Library. Social Media Strategy: Capturing YouTube Analytics.

Match Your Channels To The Goal. Platform. Syncapse Collaboration & Workflow tools activate smarter marketing. Social Talk Plus . Com. Occasional Shenanigans. The 4 Essentials Of A Social Media Strategy: Social network. Social networks and the analysis of them is an inherently interdisciplinary academic field which emerged from social psychology, sociology, statistics, and graph theory.

Georg Simmel authored early structural theories in sociology emphasizing the dynamics of triads and "web of group affiliations. "[2] Jacob Moreno is credited with developing the first sociograms in the 1930s to study interpersonal relationships. These approaches were mathematically formalized in the 1950s and theories and methods of social networks became pervasive in the social and behavioral sciences by the 1980s.[1][3] Social network analysis is now one of the major paradigms in contemporary sociology, and is also employed in a number of other social and formal sciences. Together with other complex networks, it forms part of the nascent field of network science.[4][5] Overview[edit] History[edit] Levels of analysis[edit] Social graph. How to Compete. How do we compete with other companies? What are our unique differentiators? In a world where everything is pretty much the same, what matters?

They’re bigger than us. They have more budget than us. They have the market share. Zappos had to convince thousands and thousands of customers that ordering shoes on the web was easy, and that their customer service policies were top shelf. Craigslist revenues for 2009 were estimated to top $100 million dollars, and Craig Newmark built the company around the premise that excellent customer service and community involvement were the key.

Social media news, strategy, tools, and techniques. Getting the competitor analysis right when pitching. Jason Cohen has a good post on Venturebeat where he talks about four common ways that people turn him off in an instant. The whole post is worth a read if you are going to be raising money, but there is one point that he makes which I’m going to bring out here, and that is how to make a good competitor analysis. In Jason’s words: Let me guess what your feature-comparison chart looks like. Getting the competitor analysis right when pitching. Brian Solis Defining the convergence of media and influence.