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Marketing & Social Media

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Google+: Popular posts, eye-catching analytics, photo fun and... How To Find Local Influencers On Google Plus. Google has been making a big deal out of privacy lately, but Google+ just launched a slew of new features designed to make people easier to find.

How To Find Local Influencers On Google Plus

I am particularly intrigued by the new Ripples feature, which allows you to see who has shared a post and track it as it gets shared by others. How to monitor social media mentions in five minutes a day. 10 WordPress Plugins that will Actually Increase Your Productivity. I’ve been on a bit of a productivity kick recently, trying to get my life organized.

10 WordPress Plugins that will Actually Increase Your Productivity

I’ve been reading books like “Getting Things Done” and trying to sort myself out with Remember the Milk. Not got anywhere so far….. How to Time Your Facebook Posts to Reach the Most Fans. Jeff Widman co-founded PageLever to provide better Facebook analytics for marketers.

How to Time Your Facebook Posts to Reach the Most Fans

PageLever measures more than 650 million Facebook fans across customers like YouTube and MTV. Jeff has been cited as an expert in Facebook analytics by Mashable, AdAge, the Wall Street Journal, Wired, InsideFacebook, AllFacebook, etc. The Viral Marketing Cheat Sheet. Perhaps nothing is as effective and efficient in spreading your message as a viral marketing campaign.

The Viral Marketing Cheat Sheet

The idea behind viral marketing is to inspire people to spread your message for you. It’s been estimated that a successful viral campaign can have 500-1000 times more impact than a non-viral campaign. Crafting a successful viral marketing campaign is more difficult than it looks. It requires careful planning and research. Use this cheat sheet to get started. Click on the image below to view an larger version of this infographic: Finding Your Writing Groove. If writing is part of your marketing mix, there are always good days and bad days when it comes to what you’re actually producing.

Finding Your Writing Groove

Sometimes your output is bangin’ and you write content that oozes personality, dribbles intelligence and smacks your readers upside the head with something they would never have known, if it weren’t for you providing fabulous enlightenment. And then they thank you for slapping them around, because it was so damn fun for the both of you!

(Metaphorically speaking of course, there were no readers abused in the writing of this blog post.) Then there are those days where it feels like every word you write lands with a dull, sickening plop on the floor of self-defeat, oozing with… well… a whole lot a nothin’. No spice, no authenticity, no reader engagement. Three things actually. Step 1 – Self examine. Dave Haft - Social Media Analytics Explained. Understanding your market's demographics.

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Why Twitter And Foursquare Are Dying. Tools. Market Research Focus Group - Starbucks. 5 Steps In The Marketing Research Process. Untitled. 3 Steps for Developing an Online Reputation Management Strategy. Ron Jones | September 19, 2011 | 0 Comments inShare72 How can you set up the right strategy to help protect your brand from negative influences?

3 Steps for Developing an Online Reputation Management Strategy

Online reputation management (ORM) has become a critical component to many corporate branding campaigns in 2011. With all of the online conversations happening today, the ability to replace positive sentiment with the negative is a primary goal of any reputation management strategy. The New Relationship Marketing: Wisdom From Mari Smith. Recently I interviewed my very good friend Mari Smith, the “Queen of Facebook.”

The New Relationship Marketing: Wisdom From Mari Smith

She’s coauthored the most popular book on Facebook called Facebook Marketing: An Hour a Day and has an exciting new book on relationship marketing. You’ve also seen her outstanding articles on Social Media Examiner pretty much since our inception, and she’s also the anchor of Social Media Examiner TV. She now has a brand-new hot book out called, The New Relationship Marketing: How to Build a Large, Loyal, and Profitable Network Using the Social Web.

Catch the full interview (audio) at the end of this article. The Growth Of Social Media (INFOGRAPHIC) 5 Ways to Clean Up Your Social Media Identity. There’s an implicit pressure on social media enthusiasts to be connected in more than one way.

5 Ways to Clean Up Your Social Media Identity

It’s not enough to have a Facebook page, you need a Twitter account as well. What do you mean you’re not on LinkedIn? Well, at least you have a blog on Wordpress or Tumblr, right? Sysomos - Business Library for Social Media. Robust real-time monitoring dashboard that collects all relevant online conversations and reveals insights through detailed metrics and intuitive graphics.

Sysomos - Business Library for Social Media

Discover Sysomos Heartbeat Tools for reaching out to key influencers, providing customer support, finding new sales leads, managing workflow and more. See all Sysomos features Comprehensive research and analytics solution with automated sentiment, demographics, influencer identification, historical analysis and smart reporting. Explore Sysomos MAP. Social Media Strategy: Capturing YouTube Analytics. Match Your Channels To The Goal. Platform. Social Talk Plus . Com. Occasional Shenanigans. The 4 Essentials Of A Social Media Strategy: Social network.

Social networks and the analysis of them is an inherently interdisciplinary academic field which emerged from social psychology, sociology, statistics, and graph theory.

Social network

Georg Simmel authored early structural theories in sociology emphasizing the dynamics of triads and "web of group affiliations. "[2] Jacob Moreno is credited with developing the first sociograms in the 1930s to study interpersonal relationships. These approaches were mathematically formalized in the 1950s and theories and methods of social networks became pervasive in the social and behavioral sciences by the 1980s.[1][3] Social network analysis is now one of the major paradigms in contemporary sociology, and is also employed in a number of other social and formal sciences. Together with other complex networks, it forms part of the nascent field of network science.[4][5] Overview[edit] History[edit] Levels of analysis[edit] Self-organization of a network, based on Nagler, Levina, & Timme, (2011)[32] Micro level[edit]

Social graph. How to Compete. How do we compete with other companies? What are our unique differentiators? In a world where everything is pretty much the same, what matters? They’re bigger than us. They have more budget than us. They have the market share. Zappos had to convince thousands and thousands of customers that ordering shoes on the web was easy, and that their customer service policies were top shelf.

Craigslist revenues for 2009 were estimated to top $100 million dollars, and Craig Newmark built the company around the premise that excellent customer service and community involvement were the key. Social media news, strategy, tools, and techniques. Getting the competitor analysis right when pitching. Jason Cohen has a good post on Venturebeat where he talks about four common ways that people turn him off in an instant. The whole post is worth a read if you are going to be raising money, but there is one point that he makes which I’m going to bring out here, and that is how to make a good competitor analysis.

In Jason’s words: Let me guess what your feature-comparison chart looks like. Probably pretty close to the illustration to the right [above actually], huh? Getting the competitor analysis right when pitching. Brian Solis Defining the convergence of media and influence.