How to Build the Perfect LinkedIn Profile... | 10 Steps to Brilliant Social Customer Service [INFOGRAPHIC] How to Get Insight From Social Data: Always Listen Broadly. When companies engage in web and social media monitoring, one of the first things they do is listen for mentions of their brand. That is essential to do, but … it’s only the tip of the iceberg. I had a great conversation recently with Frank Cotignola, Consumer Insights Manager for Mondelez International, about the uses of social data. Frank had a lot of really good advice for brands, but his best advice was this: Always Listen Broadly. Why? Frank Cotignola The fact is, most brands are not synonymous with their category, and most consumers do not mention brand names when they’re posting comments online. In a great post on how to listen better, Stephen Rappaport (author of Listen First!)
Furthermore, a recent (Oct 2012) study by Bazaarvoice shows that of the tweets that do mention brands, about 22% (in terms of volume) are retweets; people/bots/brands just adding to the overall online noise. There’s good news and bad news for brands in this data. Blockbuster – Online Volume/Mentions: 2004-2008. The Social Customer Engagement Index 2012: Whitepaper and Webinar. This Pinterest Scammer Is Making More Than $1,000 a Day - Alexis Madrigal - Technology. Is Silicon Valley's latest hot product the easiest to social network to game? A successful spammer seems to think so. A 24-year-old Pinterest spammer interviewed by The Daily Dot revealed some fascinating details about the business of making money in the moral gray area of social network spamming.
The most pertinent, perhaps, is that the unnamed man is already making $1,000 a day and expects to be making $2,500 a day next week. The spammer claimed to have spent time spamming both Twitter and Facebook. The particular scheme he's deployed uses bots to post pictures of products to Pinterest that are available on Amazon. Oh, and of course, this user is unrepentant and realistic: "I have no guilt," he told the Daily Dot. Making Facebook's Timeline for Brands work for you. Facebook’s Timeline for Brands announcement tomorrow will offer new possibilities and opportunities for businesses.
Tomorrow is the day when many marketers and agencies will be anticipating the launch of Facebook’s Timeline for Brands. Timeline for personal profile officially launched last year and New Zealand was one of the first countries in the world to have Timeline activated. Like all Facebook revamps, it has arrived with many people expressing different levels of anger over the enforced changes to their personal profiles. Some users have advocated boycotting Facebook all together. But down at Facebook HQ, these controversies represent just another normal day at the office. In the eyes of many Facebook users, Timeline’s negatives seem to outweigh the positives. Timeline is being sold to users on the basis that it “tells your life’s story” and this is where Facebook has irritated many because not everyone wants their life history put in any spotlight for everyone to see.
VIRALBLOG.COM – VIRAL IDEAS & SOCIAL TRENDS - S Social Media Blog. Social Strand Media | Simplifying Social Media. Taking Your Brand from the Bench to the Playing Field Social Media Fundamentals for Business I finished the book knowing much more than when I started and now feel empowered rather than overwhelmed. Julia, Executive Director Be the first to find out when it hits the stands on Amazon. Click Here To Get an Email Alert Take A Glimpse Inside The Book 4 Important Tips You’ll Learn Social Strategy. This book has case studies you can learn from plus, exercises at the end of each chapter that give you the tools you need to build the brand you want.
About The Author Tracy Sestili is a social media strategist, trainer, and consultant. After years of teaching at various schools like Hult International Business School, AcademyX, and San Francisco State University, she decided to put what she teaches to businesses in book form for the masses. Tracy is a graduate from Shippensburg University. Let’s Get In Touch. Social Mouths. The Sales Lion by Marcus Sheridan: Marketing, Small Business, Blogging, and Life Success Principles Delivered with Passion! Easy Blogging Tips for Busy People | @pushingsocial. My Social Agency Blog, Social Media Marketing, App Development, Web Video Production. Saturday Social – Facebook Messenger, the Heartbleed Bug and a Social Media Song Heartbleed This week has seen the discovery of the Heartbleed bug, a major security flaw affecting many sites across the internet.
The bug may been exposing the personal information and passwords of internet users to hackers for over two years. Apparently around half a million sites across the web have been rendered as “insecure” and users everywhere are being encouraged to change their passwords for any of the sites that may have been affected. Read more How to Use the New Twitter Design for Your Business As you may have seen already, Twitter is rolling out a whole new profile design to users. If you are yet to see the new design, then check out the profiles of First Lady Michelle Obama, or those of actors Zac Efron and Channing Tatum: Read more How to Optimise Images for Better SEO Read more 5 Amazing Psychology Principles Behind Effective Content Marketing How to Optimise for Bing and Win More Traffic: Part 2. Media Tapper. Blog entry content. Content, Email, Mobile, Social, Search Marketing. Media | social media leveraging word of mouth marketing & advertising firm building community & buzz.
By Danielle Eckert It’s no secret that the animal kingdom is well and alive on the Internet. Browse any one of your social networks and there will be a plethora of cat memes and dog gifs. Many brands have capitalized on using animals in their ads. The Budweiser Clydesdales have been a staple for Anheuser-Busch since 1933; more recently, the brand introduced Labrador puppies, because: puppies. Or maybe you are more interested in cats? My personal favorite has to be the Cravendales #catswiththumbs campaign. Below is a ranking of the 15 most popular animals that have graced the Internet in recent years. (more…) Digital and Social Media Marketing. Social Media Marketing Blog - Inbound Marketing Blog. Hubze Social Media Blog. Actionable Marketing Expert. Digital Brand Marketing Education. Bundlepost | Social Media Content Managemen.