Mr Porter To Host Google+ Q&A : News. MRPORTER.COM launches outdoor advertising campaign. Mr Porter hatches plan to dominate ‘stylish’ wearable tech space as it becomes exclusive UK retailer of Google Glass. Online men’s fashion retailer Mr Porter is set to dominate the wearable technology space in the UK as it becomes the exclusive third-party retailer of Google Glass, which launched on the site today.
Speaking to The Drum managing director Ian Tansley revealed that Mr Porter sees wearables as a “huge opportunity” and that it is looking to expand its offering by stocking items such as the Apple Watch and watches from LG and Samsung. Currently the luxury retailer sells Fitbit but Tansley said it will add further wearable tech to its offering if it aligns with Mr Porter’s stance on style. “We think Google Glass fits perfectly in our product range alongside the Fitbit wearables but also we’re expanding what we are doing with audio and technology and throughout that range we’re looking for stylish, interesting products. “We’ve got some great ideas about how our customers want to see things,” remarked Tansley. Mr Porter looks to James Dean, Frank Sinatra and Muhammad Ali in latest campaign push. Injured and amputeed servicemen model menswear for Mr Porter. By Margot Peppers for MailOnline Published: 20:07 GMT, 11 December 2014 | Updated: 20:14 GMT, 11 December 2014 A new fashion spread celebrates war heroes instead of models.
In Mr Porter.com's Issue 195 of The Journal, a group of injured and amputee servicemen strike a pose in dapper menswear, telling the stories of how they came to be injured, the challenges they've had to overcome, and what they plan on doing next. All of the men, who are being honored at the upcoming annual Style For Soldiers Christmas party, wear designs from Emma Willis, a London-based shirtmaker who specialises in bespoke clothes for veterans. V3 Hot Seat: Net-A-Porter Group CIO Hugh Fahy - IT Interview from V3.co.uk. As CIO for The Net-A-Porter Group, Hugh Fahy leads the technology team to deliver e-commerce, retail and publishing platforms across the company's three brands: Net-A-Porter.com, Mr Porter and the Outnet.
Fahy joined the company earlier this year having previously worked as director of development at Betfair where he led a £25m, three-year programme to rebuild Betfair’s 24/7 trading platform and customer system. He also worked at Vodafone as head of service development where he oversaw the firm's mobile web offerings. Fahy is the latest IT leader to take the V3 Hot Seat, following the likes of Conservation International CIO Scott Mills and Gatwick Airport CIO Michael Ibbitson.
What does your day-to-day role involve? A very large coffee followed by a pleasing blend of planning, mentoring, hands-on management, research and strategy. What would be your dream job (apart from your current role, of course) I always wanted to be an astronaut but that idea didn’t really get off the ground. Both. Ian Tansley, managing director, Mr Porter.
The well-dressed director of Mr.
Porter, the men’s counterpart to Net-a-Porter, looks back on three years of growth. "Initially, I worked in banking, where I built and supported trading networks, before moving across to the nascent world of e-commerce. I have always had a strong interest in technology but what really drew me to Net-a-Porter was that powerful combination of technology and fashion and of content and commerce - the mix is incredibly inspiring. We launched Mr Porter in 2011, and talked about the concept of a male business and what men want. It was about informing people, but also helping them become confident about style and their fashion choices.
In the beginning it was hard to sell a £3,000 (HK$36,500) suit online as men couldn't try it on, but now the customer has changed, which is exciting. Mr Porter Outfits a Spy Movie - WSJ. Smart jewellery brand a first for Net-a-Porter. Startup business Kovert Designs is to become the first technology-based jewellery brand to be stocked by Net-a-Porter in Europe and the US, after agreeing a deal to sell via the etail giant in January.
The news comes just one week after the brand launched its own global ecommerce site and the move will lead to expansion into menswear and the opening of shop in shops globally in the future. The launch of Mr Porter. Atalie Massenet, founder of Net-a-Porter, is banking on her experience as she prepares for the January debut of Mr Porter, billed as the first luxury men’s wear online retailer with a global reach.
“It was important to us that our men’s wear business, when it came along, be not just a tab within Net-a-Porter but that it occupied its own space and world,” says Massenet, whose stable of some 60 launch brands includes Ralph Lauren, Gucci, Lanvin, Balmain and Dunhill. The online men’s wear market in the UK, which Massenet expects to be Mr Porter’s biggest audience outside the US, grew by 13 per cent last year and is currently valued at £1bn, or $1.46bn, according to Kantar Worldpanel, the global agency that tracks consumer spending habits.
Over the past year, 12.2m people have bought men’s wear online in Britain, up 25 per cent from the previous year. All three websites have made ease of navigation a priority. Copyright The Financial Times Limited 2014.