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Chapter 4 - case studies - innovations

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Carlings Releases Digital Clothing Collection. Scandinavian retailer Carlings has launched a new capsule that only exists digitally.

Carlings Releases Digital Clothing Collection

Titled “Neo-Ex,” the collection works by users uploading a posed picture of themselves. Once the picture has been uploaded, and the digital pieces purchased, Carlings’ team of 3D designers fit the clothes to the image to make it appear that the user is wearing the pieces in real life. As well as being influenced by the impact of social media, “Neo-Ex” is also intended to reduce waste. Due to being digital-only, the collection is described as being “completely without negative environmental impact.” What is digital clothing? Fashion influencers live and die by their outfit posts.

What is digital clothing?

A quick Instagram search of the immortal hashtag #ootd spews up more than 219 million posts, plenty of which are tagged by people likely to wear the clothes once, just to get that post, before relegating it to the back of their endless wardrobe. Or at least that’s the theory of Norwegian retailer Carlings, which recently launched a collection of ‘digital clothing’ which can be e-fitted to users’ photos for a small cost. “In the last decade, fashion has moved from the streets to social media,” explains Morten Grubak, Creative Director of Virtue Nordic, and one of those behind the clothing campaign. “Platforms like Instagram are now virtual runways for millions of people that are expressing themselves in the most unimaginable ways.

[They’re] pushing fashion forward at the speed of light.” Naturally, the collection is custom-built for today’s digital age. Carlings Shares Entirely Digital NEO-EX Collection - PAPER. One of the biggest issues plaguing the fashion industry today is fast fashion — a phenomenon fueled by a one-and-done approach to satisfying a constant demand for new looks and remain on trend.

Carlings Shares Entirely Digital NEO-EX Collection - PAPER

It is a problem that has led to the fashion industry contributing approximately 10% of the world's carbon dioxide emissions and given the grim outlook we face due to climate change, many designers have been making more earnest efforts to cut down on their carbon footprints. Vivienne Westwood has pedaled the motto "Buy Less, Buy Better" and Versace recently unveiled an environmentally friendly boutique, but Scandinavian retailer, Carlings, thinks they may have found the solution in not selling physical garments at all. How 3D Digital Design and Augmented Reality Can Slash Textile Waste In Fashion 

Image: Ethmode 3D digital Bodysuit, BRIA Fashion tech innovator, writer and public speaker Brooke Roberts-Islam investigates the role that 3D digital design and augmented reality can play in reducing textile waste in the fashion industry.

How 3D Digital Design and Augmented Reality Can Slash Textile Waste In Fashion 

Much is said about the millions of tonnes of garments thrown away each year, urging us to be more sustainable by wearing our clothes more often, washing them less and keeping them out of landfill, but what about the waste generated in the fashion design process itself? How Intelistyle plans to become the 'Spotify of fashion' with its AI stylist app – Econsultancy. Artificial intelligence is one of the most talked about trends of the moment, with industries ranging from beauty to healthcare capitalising on the technology.

How Intelistyle plans to become the 'Spotify of fashion' with its AI stylist app – Econsultancy

Fashion is another industry where AI holds huge potential, most commonly used to enhance the customer experience through personalisation. Intelistyle is a new company built around this premise. An AI fashion stylist and retail aggregator – it offers personalised styling advice via its mobile app. I recently spoke with Kostas Koukoravas, Intelistyle’s founder and CEO, to gain a better understanding of the company, and more specifically, how it is aiming to change the retail experience for everyday shoppers.

(Note, if you’re interested in AI, ecommerce and marketing, why not attend our Supercharged event on May 1st in London) Investors/Partners - Intelistyle. Blockchain in Fashion Retail – The Fashion Retailer. This is the 4th post about Fashion Technology or Fashtech in The Fashion Retailer.

Blockchain in Fashion Retail – The Fashion Retailer

If Artificial Intelligence, Augmented Reality, Virtual Reality and 3D Printing are some of the technologies that represent the 4th industrial revolution, Blockchain is the most trendy right now, and cryptocurrencies (e.g. Bitcoin) has something to do with it… What about Blockchain for Fashion Retail? What is Blockchain? According to Digital Trends, It´s a database that’s validated by a wider community, rather than a central authority. It’s a collection of records that a crowd oversees and maintains, rather than relying on a single entity, like a bank or government, which most likely hosts data on a particular server… Each “block” represents a number of transactional records, and the “chain” component links them all together with a hash function. Smart Contracts for the Supply Chain (Source: Chamber of Digital Commerce) Blockchain and Fashion Retail Consumers want to know where their clothes are coming from.

Artificial Intelligence in Fashion Retail – The Fashion Retailer. Fashion Retail is adapting it´s business model at the pace of digitalization.

Artificial Intelligence in Fashion Retail – The Fashion Retailer

As Darwin said, it is the most adaptable to change that will survive. After reading IESE insight “5 Building Blocks for Cyber-Physical Value Chains”, from Professor M.