Home. Ike Roetman: Klout Influence Summary. Real Time Search - Social Mention. How Far Did Your Tweet Travel? Twitterende werknemer is goud waard - Nieuws. Twitter Grader | Get Your Twitter Ranking. Social Media for Business: The Dos & Don'ts of Sharing. Sarah Evans is the director of communications at Elgin Community College (ECC) in Elgin, Illinois. She also authors a PR and social media blog and is the founder of #journchat. It doesn’t matter if you’re on Facebook, Twitter, YouTube, Flickr; your online personality is not only part of your overall brand, it becomes an interactive experience for you and your business. So, who is the face or voice of your brand and what do they share?
It's a very important decision in and of itself. Just as you create branding guidelines and key messaging guides, so too should you dedicate time to creating your social media personality. Be transparent and authentic. Don’t want the worst day of your life to be played over and over again like Groundhog Day? Think in terms of “bad driver just cut me off” instead of “just got served papers for a lawsuit.” A great example of "what not to do" is posted on Peter Shankman's blog, How an "accomplished communicator" communicates. Who is doing it well? Facebook. Ceteris paribus. A List of Social Media Marketing Examples. Social Media in Plain English.