Social Media Articles
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News Flash: Not everyone who says they understand or have used social media actually knows what they are talking about.
By Dan Bergeron
These days if you’re not using social media to build your brand then you’re way behind the times. But many companies are fooled into thinking that social media marketing is free, or at least close to free.
A bit more than a month ago, I asked the question : Can you become influential on Twitter, and get a high Klout Score, merely by Tweeting a lot? To test this, I set up an experiment, which involves four Twitter bots that automatically tweet the output of the Unix fortune command-line application.
Failure used to be easier to swallow. Back before “fail” was an interjection, before failure had blogs and whales and other memes attached to it, before you had to worry about schadenfreude propelling your misstep through all of social media — there was a time when a person could screw up fiercely and still take comfort in the fact that most people weren’t going to notice. Even marketers and media types could rest a little easier.
We've been working on a major piece of research to answer a fundamental question now affecting our clients: “How do companies change as they adopt social technologies?” Today, we’ve published the report: Accelerating Your Social Maturity: How To Move From Social Experimentation To Business Transformation , which you can also find as a new chapter in the newly updated paperback version of the Groundswell book . Staying true to the nature of the research, this was a collaborative effort involving analysts from all nineteen of the roles Forrester serves across Marketing & Strategy, IT, and the Technology Industry, but it was ultimately written to interactive marketers like you who are often on the front lines of social media for their organization.
Can You Recognize A Social Media Influenc er, When You See Them?
Posted in Tech blog on May 19th, 2011 by Pingdom
Just today an acquaintance told me her mother-in-law wrote a defamatory statement on Facebook about her.
By Mark W.
With Hootsuite being down I saw myself and lots of other people in dire need to continue scheduling tweets.
Reputation Damage Control Hey, you look new here.
Perhaps it is time to update the phrase "The pen is mightier than the sword" to "The Internet is mightier than dictators." By Othman Laraki , contributor While the above statement is made tongue-in-cheek, it is undeniable that we are living through a time of accelerated change.
There are seven stages to social media engagement from shallow monitoring to deep peer to peer economies.