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7 Levels of SM Engagement

7 Levels of SM Engagement
There are seven stages to social media engagement from shallow monitoring to deep peer to peer economies. How deep is the rabbit hole of social media? Is your organisation doing the minimum they can do, or are they quite advanced? I put together this diagram to show the steps from shallow engagement such as just monitoring to full engagement including co-creating products and services. It’s probably worth noting that every baby steps stage in social media engagement is valid – from little acorns big ol’ oak trees grow Stage Zero - What is Social Media? Doesn’t know, doesn’t care about social media. Stage One – Internal and Enterprise approach to Social Media Social Media means “waste of time” – Facebook and Twitter are blocked at the firewall because we don’t want people wasting time on social networks, even on their lunch break. There are plans to set up an internal blog, wiki, collaborative knowledge management system, Yammer. Stage Two: Social Media Monitoring and Eavesdropping

http://socialmediatoday.com/laurelpapworth/277499/7-levels-social-media-engagement

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