5 Masterminds Redefining Social Media Marketing. The Social Media Strategist Series is supported by StrongMail, which helps marketers forge meaningful, profitable and long-lasting connections with customers through e-mail marketing and social media. Learn more here. Social media marketing is a quickly changing area within the marketing discipline. Social platforms evolve, consumer needs change and businesses adapt.
Within this space, a small set of leaders are paving the way for how businesses are using social tools. Here are five masterminds that are redefining how businesses perceive, create, implement and analyze social media marketing programs. 1. With more than 500 million active users spending more than 700 billion minutes per month on its platform, Facebook has quickly become the most visited website on the Internet. As they should, digital marketers go where Internet users flock. Zuckerberg is the marketing director at Facebook, and also acts as a spokesperson for the company. 2. 3. 4. 5.
Your Picks Series Supported by StrongMail. The economics of gaining attention. A fascinating article at the Daily Beast chronicled an attempt to reverse engineer the Facebook social news feed. It sought to answer questions about how and who Facebook chooses to display on your news feed page. Not surprisingly, Facebook makes assumptions based on behavior to ensure that it propagates people and information with the highest likelihood of gaining attention or engagement. For example, individuals whose profiles are “stalked” by others show up disproportionately in news feeds because Facebook assumes they must be stalked for good reason.
They must be interesting. As Facebook becomes an increasingly vital part of how businesses connect with customers, the algorithms determining who gets attention will become increasingly important. We have now a long history of content being written to accommodate the rules of search engines — particularly Google. We have always written lead lines with an eye to attracting readers, but there are two aspects here that are new: Related: The Standard for Online and Internet Influence. Social Network Content Creation Has Plateaued [STUDY] With 500 million people using Facebook and Twitter seeing more than two billion tweets per month, one would assume that social media usage is skyrocketing. New research from Forrester suggests that while participation is on the rise, actual content creation may not be. Forrester's Social Technographics Profile analyzes consumer social behaviors and trends on an annual basis.
Forrester classifies social network users by type: Creators, Conversationalists, Critics, Collectors, Joiners, Spectators and Inactives. In the past year, their research shows no measurable growth in the Creators category — the audience that creates social content. In the U.S., the Creator audience has actually dipped a percentage point from 24% in 2009 to 23% in 2010. When it comes to social media, it would seem then that the average user feels most at home taking more passive actions, and that a majority of content creation is primarily limited to the existing content creator crowd. US college blocks Facebook and Twitter in social experiment | Media. It is perhaps inevitable given the rise of social networking sites such as Facebook and Twitter that the number of places blocking access to them is also growing.
Burma, China, Iran, Harrisburg in Pennsylvania, the roll-call goes on and on. Harrisburg in Pennsylvania? Can that be true? Can a town better known for its steel industry and agriculture than for internet censorship really have joined the list? For the past week the private Harrisburg University has instigated what it calls a "blackout" of all social networking sites.
It has removed from its central server the channels that pipe social media, cutting off access to Twitter and Facebook, instant messaging services and video chat through Skype. To be fair to the university, its action cannot be equated to those of the Burmese military junta or the ayatollahs of Iran. Rather, the idea was to undertake an experiment to find out what impact social media and multitasking were having on college life, its students and faculty alike. Join diaspora - blog. 10 Beautiful Social Media Infographics. This series is supported by Ben & Jerry's Joe, Ben & Jerry's new line-up of Fair Trade and frozen iced coffee drinks. Learn more about it here. Infographics help communicate information in a digestible manner as they creatively present data in an understandable and engaging format. With social media growing at an ever increasing pace, there is now a wealth of data about how people interacting with one another on the web.
Naturally, infographics have proven an excellent aid in expressing high volumes of social web information in a clear, visually appealing manner. Here are 10 infographics that prove as beautiful as they are interesting. 1. Social Web Involvement This is a global map of social web involvement which illustrates that hundreds of millions of web users are creating and sharing content every month.
Interestingly, it reveals that despite the Twitter hype, microblogging is still not a mass social activity and is nowhere near the size and scale of blogging. 2. 3. 4. 5. 6. 7. 8. 9. The Value of Social Media [STATS] Social media plays an important role in our lives and has drastically changed the world in ways more than one; It is now one of our important platforms of communication – we live and breathe it everyday, we rely on them for information and may even feel awkward not checking our Facebook account for notifications for 24 hours.
Whether B2B or B2C, every industry is able to leverage on social media for their business. As people spend more time on social media online, ad dollars into social networking sites have also been increasing. That is why businesses need to always be ahead of the curve. If your competitor is already on board, you have much catching up to do! And if you were thinking that visitors will first go to your site for information about your company… Omniture proves you wrong as they share the value of what social media brings. Where Do Consumers Get Information? More people turn to social media websites first for opinions. What is Social Media Good For? What Are You Waiting For? StumbleUpon.com: Personalized Recommendations to Help You Discover the Best of the Web.
Twitter. Facebook.