Social media
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Automotive Social Media Marketing
Every industry these days is trying to figure out how to employ social media, but the auto category is being especially scrutinized. The segment is known for its glitzy TV ads and deep pockets, but social media is a field where money will only drive you so far. The big gains seem to come from out-thinking opponents, not outspending them.This series is supported by Ben & Jerry’s Joe , Ben & Jerry’s new line-up of Fair Trade and frozen iced coffee drinks. Learn more about it here . Infographics help communicate information in a digestible manner as they creatively present data in an understandable and engaging format.
10 Beautiful Social Media Infographics
Web Strategy Matrix: Google Buzz vs Facebook vs MySpace vs Twitt
Lack Of Signal In A Sea of Noise There’s an incredible amount of media and blogger noise about social networks, yet most focus on “killer app” hype without an objective point of view. My career mission? To cut out the hype and help companies make sense of what to do. For those fraught with information overload, this definitive matrix distills what matters.
Five Reasons Why Corporate Blogs Fail - Technorati Guru
Corporate blogging has become incredibly popular in the business to business (B2B) sector. Industries that were once thought inhospitable to blogs, these tools are not only popping up but are making a profound difference in marketing, relationship cultivation and client interaction. Yet too often, the full potential isn’t realized. Corporate blogs either don’t deliver on expectations or, worse, are left to suffer a quiet, lonely death. When this happens, of course, blogs themselves are blamed, with little consideration given to the fact that execution (rather than platform) was flawed."90-9-1" Rule for Participation Inequality: Lurkers vs. Contribu
In most online communities, 90% of users are lurkers who never contribute, 9% of users contribute a little, and 1% of users account for almost all the action. All large-scale, multi-user communities and online social networks that rely on users to contribute content or build services share one property: most users don't participate very much. Often, they simply lurk in the background. In contrast, a tiny minority of users usually accounts for a disproportionately large amount of the content and other system activity.
35 Great Social Media Infographics | pamorama
[Note: I recently updated this compilation to include some more recent visualizations... you can see it here .] Here’s a collection of terrific social media infographics that might come in handy. As you probably know, infographics are visual representations of information, data, or knowledge. They illustrate information that would be unwieldy in text form and they act as a kind of visual shorthand, making information easy to understand and consume. They are driven by the same information as charts, but they’re often a better form of communication because of their pleasant aesthetics — charts and graphs can communicate data, but infographics turn data into information. It’s very helpful to use infographics in presentations, reports, articles, etc., to convey concepts.Social media plays an important role in our lives and has drastically changed the world in ways more than one; It is now one of our important platforms of communication – we live and breathe it everyday, we rely on them for information and may even feel awkward not checking our Facebook account for notifications for 24 hours. Whether B2B or B2C, every industry is able to leverage on social media for their business. As people spend more time on social media online, ad dollars into social networking sites have also been increasing.
