10 Colors That Increase Sales, and Why. Popular Today in Business: All Popular Articles Marketers and graphic designers have long known that color plays a major role in the success of any marketing campaign. Specific colors tend to stir certain emotions in customers, thus creating brand relevance and motivating purchases. The following lists 10 colors that increase sales, along with the specific emotions they evoke. 1. Red Red is the color of power. Spritecs Corporate Identity 2. When you want to be viewed as trustworthy and cool, blue is the color for you. 3. Vying for the attention of a young female demographic? 4. Yellow is a powerful color, but it is also the most dangerous hue. 5. Green is a versatile color. Association Green 6. Purple is the color of royalty, which makes it perfect for lending a touch of elegance and prestige to your marketing materials. 7.
Gold is likewise elegant and prestigious, but adds an element of power purple can’t match. 8. Orange is energy. Will Asken Identity 9. 10. Psychology of Color [Infographic] Perhaps no choice is as vital to marketing as color. Whether you are selecting the color for a product or for your email marketing campaign, color has tremendous impact on all of us. Subconsciously, we associate different colors with different things. This infographic examines the psychology of color and looks at some common associations of different colors. It shows the overall importance of color to consumers and characteristics of many individual colors, and it also helps show the connection between graphic design and psychology. The numbers are pretty fascinating!
While color can be appealing to us visually, a lot more is going on behind the scenes than just an aesthetic. Embed This Graphic On Your Site <img src=” alt=”Psychology of Color Infographic” />Infographic by <a title=”WebpageFX” href=” Embed the Psychology of Color Infographic Marketing with Color Psychology. How to Ace the 50 Most Common Interview Questions. How color influences behavior | NUANCE MARKETING // MEDIA / STRATEGY. Color_Emotion_Guide22.png 1,500×1,314 pixels. 4 Failing Marketing Relationships You Need to Fix ASAP. You know when you’ve been in a bad relationship for so long that it’s almost impossible to end it? There’s a disconnect between you two, but it almost seems like more effort to go through a breakup (or a patch up) than to just ... leave it like it is. Well it’s the new year, and not that we’re trying to be your new life coach or anything, but we don’t want to see you go through 2013 like this.
That’s why we’re going to suggest a new year's resolution for you: fix one of these 4 damaged relationships in your marketing strategy. Are you actually connecting with your customers through email? Is your sales team upset with your marketing team for sending them subpar leads? It’s tough being a marketer when you have to manage so many relationships internally, externally, online, and offline. ... on marketing spend! 1) Between You and Your Website The truth is, no one should have more control over your website than you.
Keep it in house. Keep it simple. Learn basic HTML. Wait! Home | Statistics.com. MarketingProfs: Marketing Resources and Strategies for Marketing Professionals. KnowThis.com: Marketing Tutorials, News, How-to and More. Scrappy Marketing.com - Low Cost Marketing and Advertising Tools and Techniques For Small Business Marketers! Market and Advertise For Less!! Online Resources. How to Start a Consulting Business - Entrepreneur.com. Editor's note: This article was excerpted from our Consulting Business start-up guide, available from the Entrepreneur Bookstore. The dictionary defines a consultant as "an expert in a particular field who works as an advisor either to a company or to another individual. " Sounds pretty vague, doesn't it?
But unless you've been in a coma for the past decade, you probably have a good idea what a consultant is. Businesses certainly understand what consultants are. In 1997 U.S. businesses spent just over $12 billion on consulting. According to Anna Flowers, spokesperson for the Association of Professional Consultants in Irvine, California, the association has recently noticed an increase in calls for information from people who want to get into the business. "The market is opening up for [the consulting-for-businesses] arena," Flowers says. A consultant's job is to consult. But what separates a good consultant from a bad consultant is a passion and drive for excellence. 1. 2. 3. 4. 5. 6. 7.
Rules. How to Photograph Fireworks Displays. Do you want to know how to photograph fireworks? With 4th July just days away I thought I’d refresh this article in which I give 10 Fireworks Photography tips to help you get started. Fireworks Displays are something that evoke a lot of emotion in people as they are not only beautiful and spectacular to watch but they also are often used to celebrate momentous occasions. I’ve had many emails from readers asking how to photograph fireworks displays, quite a few of whom have expressed concern that they might just be too hard to really photograph. My response is always the same – ‘give it a go – you might be surprised at what you end up with’. My reason for this advice is that back when I bought my first ever SLR (a film one) one of the first things I photographed was fireworks and I was amazed by how easy it was and how spectacular the results were.
Of course it’s not just a matter of going out finding a fireworks display – there are, as usual, things you can do to improve your results. 1.