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Grazitti Interactive

We are technology driven internet marketing company with expertise in Marketo & Salesforce, web and mobile app development, software testing, and online marketing.

Safeguard Your Marketo Assets With M-Hive. 5 Reasons - You Can't Ignore the Importance of APIs for your eCommerce Business. Since the day eCommerce was introduced to the world in the 1970s, it has gone through a prodigious progression.

5 Reasons - You Can't Ignore the Importance of APIs for your eCommerce Business

From the selling of goods online, we have come this far where it is possible to book services like plumbing, teaching, cabs, etc in just one click! There was a time when a desktop was needed as well as the particular seller’s site to make a purchase. But, now you can easily order using your smartphones, smart devices, tablets or through any platform that necessarily may not be the seller’s platform.

This advancement in eCommerce where online shopping using more than one device and the platform has become possible with one technology. This development in eCommerce, wherein shoppers use more than one device and platform, has been made possible with a technology namely Application Programming Interface(API). Accelerated Mobile Pages - A must-have for your Website. It’s time to speed up your mobile pages!

Accelerated Mobile Pages - A must-have for your Website

SQL or NoSQL Databases: What's the Difference? Data volumes are growing.

SQL or NoSQL Databases: What's the Difference?

It is estimated that in just another two years, manual data management tasks will be reduced by as much as 45% with machine learning and automated service-level management. A database comes in handy with storing, organizing, and managing large data volumes, also referred to as big data. However, every database does not necessarily fit every business need.

How Can You Ensure the Safety of Your WordPress Website? Cybersecurity has to be taken seriously.

How Can You Ensure the Safety of Your WordPress Website?

Google is quite stringent on this and blacklists approximately 10,000 websites due to malware. WordPress is easily the most popular CMS, as almost 60% of websites built on a CMS use WordPress, which also makes it an easy target for attackers. However, if you already have built your website on WordPress, that is no cause for panic. Known for its regular updates, version 5.3.2 of WordPress was released in December, 2019 and the latest version 5.4 was released on 31st March, 2020.

These updates aim at bug fixing, eliminating any vulnerabilities, and barricading your website against any malicious attacks. Top 7 Benefits of Automation Testing. “As ironic as it seems, the challenge of a tester is to test as little as possible.

Top 7 Benefits of Automation Testing

Test less, but test smarter.” John is a manual tester working for an eCommerce company. He is currently working on testing the ‘Orders’ module and found that he was unable to add a few products to the cart. Since the website had more than 2000 products in various categories, testing would take a considerable amount of time to complete. That is when he thought of automating part of the testing process. Top 8 Tips to Overcome Cybersecurity Risks While Working Remotely. As we combat the pandemic, working remotely has become the new normal for a number of people around the world!

Top 8 Tips to Overcome Cybersecurity Risks While Working Remotely

Millions of us are now trying to make sense of this black swan event by following work-from-home strategies, using our home ISPs, and using conferencing tools like Zoom, Slack, and Google Hangouts for easier collaboration. However, this also has a very serious implication. Cybersecurity experts say that it is a hacker’s paradise! Boost Marketing With Animated & Motion Graphic Designing. Motion graphics have become an efficient way to fuel the marketing needs for different products and services.

Boost Marketing With Animated & Motion Graphic Designing

That is why most businesses are now moving towards this interactive medium. With a global lockdown in order, animated and motion graphics are going to occupy a much larger marketing space. Motion graphics are a fantastic medium to tell a story about any product, whether it’s features, benefits, product overviews, tutorials, walkthroughs, etc.

Top 4 Trends in Video Marketing in 2020. If you have been doing marketing research for some time then you may be well familiar with the power that video holds as a marketing tool.

Top 4 Trends in Video Marketing in 2020

As per Wyzowl, 87% of businesses started using videos for marketing in 2019. This is a sharp rise from 2017 when the percentage of businesses using video marketing was 63%. Marketers have been using them in various forms- on Youtube, landing pages, recorded webinars, and more. If you too have incorporated videos in your marketing funnel, the good news is that 68% of respondents in the Wyzowl survey stated that they would rather prefer watching a video to understand a company’s services and products. Top 5 Content Marketing Trends for 2020. “Tools are great, but content marketing success is about the wizard, not the wand.” – Jay Baer Do you consider yourself the Dumbledore of content marketing or a muggle applying to Hogwarts?

Top 5 Content Marketing Trends for 2020

Whatever the decree, the right wizard will find their way because content marketing speaks with customers and not at them. And that’s just what we want, don’t we? With the next decade on the horizon, underestimating the power of content would be a rookie mistake. And we’ve come way too far ahead for that. Data Analytics Trends That Will Dominate 2020. Companies across the globe are awash with data.

Data Analytics Trends That Will Dominate 2020

According to a survey conducted by Harvard Business Review, 92% of respondents have increased their investments in big data. Lying dormant within this data is enormous potential that can be leveraged for business growth with highly actionable, data-driven insights. Email to Case Advance: A Step Forth in Customer Service Transformation.

In the age of customer service transformation, more companies are becoming aware of the role that support has to play in their success. But limited support functionality hurts your business in the form of dissatisfied customers and eventually with lost revenue. Let’s understand it from Tiara Jordan’s story Tiara Jordan is the customer support manager in a San Francisco-based MNC. Tiara and her team were facing the scrutiny of the company management after witnessing a 12% drop in their clientele. And one of the reasons that their customers stopped doing business with them was their experience with the support. Tiara, however, knew that her team has been doing everything possible to ensure the timely resolution of customer cases.

Why is Drupal 8 Beneficial for your Business. Packed with multiple powerful features, including greater flexibility, higher page load speed, and scalability, Drupal 8 was launched more than two years ago. If you haven’t upgraded to Drupal 8, you should consider doing it now! Velocity Scripting in Marketo 101. For the uninitiated, Velocity Scripting allows usage of relevant content stored in opportunities and custom objects dynamically inside emails for lead nurturing. Velocity shows dynamic content in emails on the basis of user preferences. This data can be fetched from the lead database, custom objects, custom fields, etc. If Marketo is your preferred marketing automation platform, this is just the read for you to know how Velocity Scripting can help you scale your marketing campaigns. What Can Velocity Scripting Do for You? Since Velocity is a Java-based template engine, it can be used for several purposes like generate webpages, PostScript, SQL, and other output from templates. 1. 2. 3.

Products: Product custom objects contain a list of all the products offered by a brandOrders: Order custom objects contain the information of the specific orders of the users. How to Increase Employee Effort Score Through 3 Salesforce Service Cloud Enhancements. 6 Hacks to Skyrocket Your Google Ads Quality Score. Why Integrate Your WordPress Website With Marketo? Here's The Reason!

Why Integrate Your WordPress Website With Marketo? Here's The Reason! SEO - Dead or Alive? Design Thinking: Everything You Need to Know. By Tanvi Sharma on Jun 25, 2019 in Design, Graphic, Product Design Design thinking is an iterative approach for solving complex problems using human-centric approach. Design thinking is not only used by designers. In fact, it is widely used by professionals across different industries to solve complex problems with empathy.

Design thinking empowers you to create designs that are not just beautiful, but also meet the purpose of the end-user and your organizational goals. It allows you to explore and experiment to find out the best solution to a complex problem. In this approach, designers are allowed to think and find out all possible solutions, whether right or wrong and come up with the best solution that is useful for the end-user. Design thinking involves two types of thinking: Summing Up the Google Webmaster Conference 2019. CCPA is coming! Are you ready? Things to Expect from Grazitti at Alteryx Inspire'19. By Smriti Dewan on May 27, 2019 in Alteryx Connectors, Alteryx Inspire, Analytics, Data Warehouse, Predictive Analytics, Support Analytics So you have lots of data. Good. Artificial Intelligence in Content: Know the Ropes. Top 5 Predictive Models and Their Applications. Top Usage Tips for MadCap - Salesforce Connector Plugin.

Reasons Why WooCommerce Store Owners Are Jumping To The Latest 3.6 Release. By Paridhi Gupta on May 29, 2019 in E-Commerce, Web Development, WooCommerce WooCommerce currently owns 28% of the eCommerce market. Reasons Why WooCommerce Store Owners Are Jumping To The Latest 3.6 Release. How Grazitti's Drupal Marketo Connector Module is Helpful for Form Prefill? Swiftly Migrate to Salesforce Service Cloud from Zendesk. Why You Need to Invest in Predictive Analytics. How to Integrate Salesforce Ideas and Jira Effortlessly?

6 Landing Page Best Practices to Ace Demand Generation. How to Integrate Salesforce Ideas and Jira Effortlessly? Google Marketing Live 2019: Discovery Ads, Smart Bidding and Much More... Choosing the Best ETL Tool. How to Build a Winning Email Preference Center? By Paridhi Gupta on Apr 30, 2019 in Marketing Automation. Why AEM is the Preferred CMS Tool for Enterprise Users. By Rahul Saini on May 01, 2019 in Adobe Experience Manager, AEM, Connectors, Marketo Integrations Today, nothing is more important than your business’ online presence. It is a major source of revenue and is a great way to attract new customers, retain old ones and keep the business afloat. Why Deduping in Marketo Is Not Enough? Social Media Engagement Strategies That Work.

“We don’t have a choice on whether we DO social media, the question is how well we do it.” Social Media Engagement Strategies That Work. Social Media Engagement Strategies That Work. Boost Revenue with Website Personalization. Personalization Is The Key to Increasing User Engagement and Conversion Rate. Best Mobile App Advertising Platforms in 2019. Enabling Omnichannel Experience in Your Organization. QA testing checklist for responsive pages. M-Clean: The Perfect Remedy for Your Bad Data Syndrome.

Importance of Micro-Interactions. Get Started with A/B Testing - Popular Tools and Benefits. Life at Grazitti I Enter with a smile - Colleagues become family. Google Partners Spotlight Video Winner - Grazitti Interactive. M Clean - Dedupe App for Marketo. Manual vs Automated QA. Leftover Marketing Automation Budget. Grazitti Alteryx Connectors. Ongoing trends in the PPC industry 2018-19. Watch the Salesforce - Jira® Connector in Action. Top Statistics That Prove Mobile Apps Are the Future of Marketing. Grazitti at Lithium CX Live, Austin. 8 Fascinating Facts of Social Media usage in 2018.

WordPress Marketo Integration: How Can It Help Your Business Grow? An Introduction to the Key Components of Adobe Analytics and Benefits of Using It for your Enterprise. Adobe Analytics is a part of the Adobe Experience Cloud. This suite consists of products that allow marketers to apply detailed segmentation and real-time analytics across different marketing channels. When using Adobe Analytics, it is now possible to leverage powerful capabilities like Analysis Workspace, Report Builder, Reports & Analytics and Ad Hoc Analysis. Top 7 Data Warehouse Tools. Voice search and SEO.

Why Customer 360 Might Be More Successful Than Siebel 360 and Dynamics ERP. Salesforce does not store much of the world’s enterprise data, which still resides on legacy systems. 6 Steps to Ace Email Marketing – The Pardot Way. 5 ways to drive the number of views on your B2B video. Composer Best Practices for Updating Drupal 8 Core and Modules. Before beginning with the What and Why of Composer, let’s understand the difference between “Upgrade” and “Update”. Upgrading a Drupal website means migrating it to a new major version. How to Steer Clear of Spam Filters – The Pardot Way.

HubSpot Lead Scoring Simplified. Salesforce Gets a New e-Signature App, Conga Sign. Data Lake vs Data Warehouse: Which one should you go for? Salesforce Acquired Rebel; What does the future hold? Benefits of SCSS in WordPress. 5 Best Tag Management Solutions for Your Website. How Does AI-Powered Enterprise Search Save You Money? 6 Steps For a Flawless Inbound Marketing Strategy – The HubSpot Way. Improve Your WordPress Experience, Go Headless. Wordpress 5.0 - What's new? How to Get the Healthiest Marketo Instance.

6 Design Elements to Improve Community Experience. 6 Tactics for a Spic-and-Span Marketo Database. Lithium Online Communities Platform. Cross-Domain Tracking for Websites. Grazitti at Dreamforce 2018. Migrate Salesforce Community to Lightning. Cross-Domain Tracking for Websites. Ways to utilize your Service Cloud to its fullest. Market Your Brand with Animated Videos. 6 Lead Nurturing Adages to Swear By. One Platform for All Digital Customer Engagement Management. Top 4 Reasons for Community Professionals to Attend Dreamforce 2018. Why Product Managers Should Start Using Salesforce Service Cloud As Well. Top 4 Reasons for Sales Professionals to Attend Dreamforce 2018. 5 Easy Steps to Get Started with Grazitti's Alteryx Connectors.

Net Promoter Score - A Metric for Relationships, Not Transactions. Things to Consider When Migrating from Drupal 7 to Drupal 8. Multi-Touch Marketing Attribution - Why Does it Matter? Grazitti.