We are technology driven internet marketing company with expertise in Marketo & Salesforce, web and mobile app development, software testing, and online marketing.
Free Sales Cloud Audit. How to Create a Successful Content Marketing Strategy. How many hours have you spent producing great content only to get little traffic and engagement in return?
Having a successful content marketing strategy in place allows you to produce, plan, promote, and measure content thereby boosting engagement and generating leads. According to the Content Marketing Institute, 80% of B2B marketers already have a strategy in place. Choosing the Right Chart. Artificial Intelligence: The Secret Sauce to Enhancing User Experience! The way we interact with technology has made AI instrumental in personalizing user experience.
This increasing significance of Artificial Intelligence is one of the prime reasons why brands are investing in Big Data as an essential element of their customer offerings. According to an IBM estimate, the company analyzes diverse interactions and browsing behaviors of customers to create nearly 2.5 quintillion bytes of data in a single day. This data is further used in automating user experience. Their reason being increased inclination of customers towards companies promising excellent experience, as was revealed in an American Express survey that states around 50% of respondents preferred customer-centric brands. Top 10 Big Data Facts [INFOGRAPHIC] Why are Online Communities Growing? How to Host & Promote a Webinar Successfully? A Forrester survey suggests that an increasing number of companies are relying on live webinars to communicate with their customers, target market, global partners and employees.
This increased use of webinars as a vital component of a marketing campaign implies that a webcast should be educational and intriguing enough to meet the expectations of the target audience. At Grazitti, we understand the key elements of hosting a webinar successfully. We have conducted webinars in collaboration with experts from top brands, and we have driven a good number of quality leads with these webinars. A4 Essential Tips to Make Your Community More Engaging. Users are the most significant entities to drive a successful community.
However, the success of your community doesn’t depend on just the number of users, rather it depends on active users, i.e. users actively contributing something to your community. So, to have a successful vibrant online community you need to make sure that quality users stay and engage on your community. So, community engagement is equal to community success. Irrespective of what community platform you use – whether you have a Salesforce, Jive, WordPress, or Lithium online community – there are some basic tips that you can use to make your community more dynamic and engaging.
Jive Contact Center Pro: Take Your Contact Center in the Cloud. Posted on August 17, 2016 by Grazitti Interactive As an entrepreneur, you might be having an all-star staff operating in your customer support center, but are they offering all-star services to your customers?
Hiring the right people isn’t enough. Deploying the right technology is also as essential to run a business successfully and stay ahead of the competition. Salesforce Community Consulting Services Grazitti Interactive. Get ready to empower your team with online communities and portals by connecting your customers, partners, employees and product specialists on a single platform.
With our expertise, harness Salesforce Communities™ to create better customer experiences, increase employee collaboration and boost partner relations. We leverage the robust platform to deliver communities for processes like customer support, sales, development and partner management. Marketing Automation : Trending Marketing Automation Features. Marketing automation is becoming an integral part of the marketing mix for modern marketers.
With this automated solution, they can send out the right information at the right time to nurture prospects during their buying process. Marketing automation streamlines the marketing workflows, making sure that marketers can improve their operational efficiency and increase ROI. Here are the top marketing automation features to consider in this year as well as 2016: Segmentation: Distribute your large target audience into small subsets of customers who share common interests and needs.
The different list management and segmentation filters help to identify the unique individual subsets. Umbraco CMS - Making your Website as Creative as your Imagination! Author: Samira Mirza The ability to regularly renew and update your website content is in more demand than ever.
Website owners and managers call for a user-friendly, code-free CMS’s that can be handled with ease – enabling easy management and uploading of the website content. Umbraco Content Management System Umbraco is a Microsoft ASP.NET-based open source CMS – with the flexibility to run anything from brochures and small campaign sites to the most complicated applications. Facebook Connector for Alteryx. With almost 900 million daily active users, Facebook is a treasure trove for Data Scientists and Analysts.
The widely spread content in the form of posts, comments and media is precious for businesses to dive in for valuable customer information, feedback, behaviour, and demand. Having this data at your fingertips can prove invaluable to core decision making and analysis. Making use of our Facebook Connector Macro, you can fetch this data in Alteryx Workflow, without much hassle. All you need to do is to create an app on Facebook and store the app id and app secret, which is the only information needed to fetch public data of any Facebook page (To know more on how to generate App ID, App Secret and how the data is fetched, see below). The macro gives a choice of which data to get, ranging from general information such as a number of likes on the page, its description or the posts on the page. Marketing Automation : Leveraging Marketing Automation to Convert More Leads. Marketing automation drives a 14.5% increase in sales productivity and a 12.2% reduction in marketing overhead.
Targeted marketing is all about sending the right message to the right people at the right time. Salesforce1 accelerates Mobile App Development. According to a survey, the average person interacts with their mobile device 150 times a day. We are living in an age where our thinking is not possible without Smartphones or electronic gadgets. As the internet world is becoming mobile, customers’ needs of having all the information at their fingertips is also increasing. So, if any organization is online and have a mobile app, they can provide better real-time support and services for their customers through mobile apps. Social Customer Service for modern marketers.
75% of marketers using social media identify customer service as a primary use of their social media platform. Marketers understand their customers well. They identify leads, nurture them and bring them down through the sales funnel. But, the objective is not just to sell the product or service; they need to generate positive customer engagement by turning first-time customers into long-term buyers. To increase customer retention, marketers need to provide great customer service keeping the customer needs as the first priority.
Why do marketers need customer service? Customer-centric marketing is a whole lot more than understanding an ideal customer profile. Social Customer Service for modern marketers. Fuel for Marketing: Data Management. As per an article on Direct Marketing, “Marketers will spend $11.5 billion in 2015 on data and related solutions.” Data is the fuel of all marketing activities. But data is not static – a collection of numbers in a database. It is a living, continuously evolving entity. Data Management is critical to being able to maximize your return on the investment. How we Build a Responsive Resource Center in Marketo. As a B2B company, it is critical to have a Resource center on your website, allowing your users to browse through all your assets. Typically, I have seen companies building a resource center on their website CMS like Drupal or WordPress, and then directing traffic to a Marketo landing page with separate form and asset details.
This leads to long email communication between the marketing team and website maintenance team. Google Targets Intent with Customer Match. Last week, Google announced Customer Match – a product much anticipated since the Wall Street Journal first reported on its existence, earlier this year. Image Credit: Earlier you had to rely on demographics provided by Google, or the behavior actions of users to target them in AdWords. Now, the new Customer Match option allows you to create ads tailored to the intent of your target audience by simply uploading a list of email addresses, which can be matched to signed-in users on Google in a secure way.
(This includes ads in search, Gmail and YouTube. The real-time Penguin algorithm is coming soon – What’s your course of action? Back in June ‘15, Google unveiled Google Panda 4.2 refresh and announced that Penguin update was just months away. There was no confirmation on the date or any timeline, but it was not expected anytime soon. The latest news came on 1st October, 2015, when Google confirmed the new Penguin algorithm was expected by the end of this year. This will be a real-time update, which means if Google detects any link is removed, Penguin algorithm will process it in real time, helping you recover pretty fast. Data Warehousing and its Challenges. How analytics tools lead customer engagement revolution. Improve Social Listening & Presence with Lithium Social Intelligence. Struggling to get deep insights into customer engagement across communities and social networks? Well, you’re not the only one in this chaos.
A large number of brands worldwide are investing in social strategies that don’t even move a needle. Migrate your Apps to Cloud with SharePoint Architecture. Cloud-based platforms are all the rage today. While scalability, cost savings and speed of deployment top the list of this business impetus, an increasing number of companies worldwide view cloud computing as a key factor of business revolution. This helps them forge new partnerships, improve customer engagement and drive competitive advantage. Why choose Drupal 8 over Drupal 7 & 6? Drupal is one of the most popular content management systems.
As a web developer, it’s been my experience that we can build apps faster `in Drupal than in any other CMS. Strengthen Your Website Coding with AngularJS Framework. Hadoop-Arcadia Integration: Unleashing the Power of Big Data. It is expected that by 2020, the amount of digital information in existence will have grown from 3.2 zettabytes today to 40 zettabytes. Big data is vast and cluttered, and it’s reaching you fast and uncontrolled. Businesses today understand the importance of using data-driven insights. However, the existing business intelligence and analytics tools are built on splintered, outdated models that leave users predicting the answers for critical business questions.
How Net Program Score Boosts Your Customer Loyalty. Do you know how satisfied your customers are? All you got to know about the latest Alteryx Release - Alteryx 10. Alteryx launched the Alteryx Analytics 10.0 last week, claiming it to be one of their biggest launches so far, and a step towards analytics independence – keeping up with the theme of their recent summit, Alteryx Inspire. We had a chance to have a quick look at the new features of Alteryx Analytics 10.0 to find out how it is a step towards analytics independence. Agenda Builder - Choose your own adventure at DF’15. Prescriptive Analytics: The Next Leap. Marketing Automation : Importance of Responsive Landing Pages in Marketing Automation.
Importance of a successful online community. Importance of Sales Process Optimization. SLA: Importance and Implementation. Importance of building an Employee Community. How can you use Salesforce to streamline your business? Innovative Community Tools for Customer Service. Marketing Automation : Top B2B Marketing Trends – 2016. Marketing Automation : Marketing Analytics – The Game Changer. Why & How should you build your Online Community? Is your Community ready for 2016? Steps to migrate your data from conventional CRM to Salesforce. How to integrate Salesforce and NetSuite effectively, affordably. Dreamforce 15: All you got to know about it! Maximizing User Experience with Federated Research. Planning to use Marketo Guided Templates? Here are the next steps. Universal Tokens in Marketo – Are you using them?
Guided Templates in Marketo – Everything you need to know! Latest Marketo Updates – March 2015 Release & Spring 2015 Product Release. Go Mobile-Friendly or Face SEO Penalty by Google. Predictive Marketing – Making Smarter Decisions. How Can You Leverage Marketing Automation at Events? Transform your Lead Database with the Contact Washing Machine.
Spring'15 Chatter Goodies: The Chatter Updates from the Latest Salesforce Release. Marketo January Release: How can this transform your marketing initiatives for 2015? Cloudwords Demand Generation Success Story. Enterprise Collaboration Just Became Simpler & Faster with Salesforce Files Connect. Quick Steps to Keep your Data Clean. Salesforce.com Spring ’15 Release Notes – Spotlight’s on the Community Cloud. What is Salesforce1 Lightning? What is Bad Data and its Side-Effects? – From 'Fuel for Marketing' Series. Data Management – Email List Building, Data Verification, Data Enrichment, Data Cleansing. Spring ’15 Release Notes: The SFDC’s New Year Gift! 7 Ways You Are Doing Lead Scoring Wrong. Ramp up Your Employee Engagement in 2015 with a Branded Community.
Turbocharge Your Sales Cycle with Marketing Automation. What is the Smart Agent Console? - The New Console Enhancements in Service Cloud. Salesforce1 SOS for Apps – The Customer Support Game Changer for 2015. What Marketo’s December Release has in store for you? Community Management made Easy with Salesforce Communities Dashboards 2.0. Salesforce Spring’15 Release: Announcements & Expectations. How to Succeed at Progressive Profiling? How to win big with Engagement Marketing? What exactly is Journey Builder? Mastering the Skill of Pre-Qualifying Leads. Make a Smooth Shift from Legacy CRM to Salesforce. Salesforce Wave Crashes onto the BI and Analytics Industry. Quick Steps to Keep your Data Clean. New Chatter Features to Buzz Winter’15.
Community Designer Vs QuickStart Communities. What is Community Designer? Grazitti at Dreamforce'14. Migrating from Support Portals to Communities. How to Stay on Top of your Schedules at Dreamforce’14? Idea of having single community for partners and customers. Monitoring Customer Support Performance with SLA Implementation. Prescriptive Analytics: The Next Leap. Boost Visibility with SEO Optimized Marketo Landing Pages.
Building an Email Preference Center in Marketo. Keep Your Users Subscribed, Forever with Subscription Centre Marketo. 6 Must-Have Features for a Business Analytics Tool. How Online Health Communities Make Healthcare Better. Drive Revenue with Account-Based Marketing. Create Unforgettable Marketing Campaigns with Multi-Touch Marketing. Leverage Dynamic Content in Marketo to Increase ROI. Dynamic Content in Marketo.