Social Media
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Social Media is here to stay: The secret to using #Facebook at work #socialmedia - Grant's posterous
Internet Marketing
As social-media sites like Facebook and Twitter transform the way companies communicate, business-school professors are scrambling to keep up with the fast-moving phenomenon of online networking, and help their students learn how to use the new technologies wisely. Faculty at a handful of schools have started courses focused on the business uses of social media, and many more are integrating discussion of the interactive sites into classes on marketing, advertising and communications. Many professors say the sites are fundamentally changing the business world, while others warn that hugely popular technologies don't alter the basic rules of customer relations. Academic research on the uses of social media, initially the province of technology experts, has moved into business schools, and faculty are exploring questions like how people manage the boundaries between work and personal life in the virtual world.
Business Schools Tackle Social Media - WSJ.com
Social media dashboard HootSuite has reached an important milestone: 1 million registered users. To celebrate the event, HootSuite shared with us some stats from its two-year history. HootSuite users send more than 1 million messages per day, mostly on Twitter, but also on Facebook, Ping.fm and LinkedIn. It took one year and two months to reach the first 250,000 registered users, but then, in only 10 months, that number has quadrupled. In 2010, HootSuite was really busy, adding HTML5 support to its web interface, launching iPhone , iPad , Android and BlackBerry apps, and recently switching to a freemium business model.
HootSuite Reaches 1 Million Users [INFOGRAPHIC]
The Hybrid Theory Manifesto: The Future of Marketing, Advertising, and Communications Part One
Hybrid Theory |ˈhīˌbrid thee-uh-ree |: The fusion of creative and communications, combining earned and paid media to enliven ideas, unite communities, amplify stories and spark desired outcomes. Part One of Three… Marketing, advertising, service, communications, and business dynamics in general is undergoing incredible transformation. The innovation transpiring across the board however, wasn’t ushered out of vision as much as it was pressured through the democratization of content and the equalization of influence. After years of the socialized media changing how individuals find, create, consume, and share information, we are approaching the cusp of following markets to leading them. Business and its supporting branches of information dissemination, connection, and contact, are no longer practical in the era of interactive media.
3 Tips for Managing Your Online Reputation
Antony Mayfield is iCrossing ‘s Senior Vice President, Social Media, leading the company’s services and innovation efforts related to the social web. He is also the author of Me and My Web Shadow , a newly released everyperson’s guide to the social web. You can find him on his blog or Twitter . The measure of your reputation is what you do plus what others say about you. That was one of the first things I learned in PR. A reputation can be managed, and can be influenced by the things we do, but it can never be designed or decided upon by its holder.
Meaghan Edelstein has gained national media attention through her blog, I Kicked Cancer’s Ass , which she started to document her battle with end stage cancer. She is an attorney, the founder of the non-profit organization Spirit Jump , and the Social Media Director for Smashyn.com . Cause marketing can be described as the mutually beneficial relationship between a business and a non-profit organization. Social media cause campaigns are similar, but not identical to traditional cause marketing, in that they allow for more flexibility. Small businesses can gain exposure without breaking the bank, and large companies can reach millions of consumers in a matter of hours. Social cause campaigns can be run by individuals and non-profits without big company sponsorship.
8 Tips for a Successful Social Media Cause Campaign
Web Strategy by Jeremiah Owyang | Social Media, Web Marketing
I originally posted this on Techcrunch , and cross-posted here on the Web Strategy blog. If you’re like me, you may have noticed that Twitter may be arbitrarily, randomly, and haphazardly, unfollowing people you fully intended to follow. Similarly, if you’ve ever noticed your friends and contacts unfollowed you, it may have caused a sense of confusion, dread, or self-insecurity. Before one spirals into a series of apologies or deep-depression, it’s likely not your fault, (whew!).
7 Steps to Creating and Cultivating a Brand in Social Media
In business, we learn through everything we do and it influences all that we try and repeat. When something new comes along, we tend to view it with either enthusiasm or skepticism, or in some cases a bit of both. Such is true with the advent of Social Media.
How Social Media Drives New Business: Six Case Studies
Businesses both big and small are flocking to social media platforms such as Twitter, Facebook, YouTube and Foursquare. The fact is that a presence on these platforms not only allows companies to engage in conversations with consumers, but also serves as an outlet to drive sales through deals and coupons. And while major brands like Starbucks, Virgin, and Levi’s have been participating in the social web for some time now, the rate of adoption among small businesses is increasing too. According to a recent University of Maryland study, social media adoption by small businesses has doubled from 12% to 24% in the last year. But as these businesses look to Facebook and Twitter to connect with customers, many are finding that some strategies work and some do not produce results.
Social Media Strategy Blog and Social Media Consulting - Convince and Convert
This is Episode 11 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Vanessa Sain-Dieguez who is the Social Media Director at Hilton Worldwide. Read on for insights from Vanessa, and Eric’s Social Media Stat of the Week (this week: 27% of people go through other channels beforeBuzz words come and go faster than bad news, another year went by and now it’s all about Apple iCloud, Google+, mobile payments, cloud computing, NFC, IPTV – everything is moving so fast, it’s exciting, we want to be part of it all – but how to prioritize? what’s sustainable? which ones are trends and which ones are fads?
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