Buffer sur Twitter : "15 New #SocialMedia Templates to Save You Even More Time. 15 New Social Media Templates to Save You Even More Time. Imagine having a quick and fast way to get up to speed with social media or to get your work done in less time (and with more confidence). When I’m in a pinch or into something new, one of the first places I turn is toward a template. I’ve built a stash of headline formulas, social media updates, and more to help organize my mind when it comes to working fast and learning something new. Templates can be a lifesaver and a time-saver. I have my favorite go-to templates, and I was also able to dig up a huge number of others, created by some really amazing folks who are generous to help us all work smarter. 15 Time-Saving Social Media Templates The list below is full of a variety of different templates, some helpful in a high-level way of organizing your marketing efforts and others in a specific area of social media marketing and sharing. 1.
We built this social media report to be easy to fill with just a simple Buffer data export. Instructions: >> Free download << 2. >> Free download << 3. 4. How to Handle a Social Media Crisis Like Target. Even good intentions can lead to a Spanish Inquisition. You can’t expect that – but you should always be prepared. Target’s latest social media crisis is a just a good example of how doing the right thing can lead to a massive headache. The company did everything right. A single customer posted a complaint addressing a gender bias at the toy section. The company listened and decided to make some changes. It removed gender labeling over many aisles in its stores. Well, apparently not everyone liked it. Christian evangelist Franklin Graham posted some tweets that quickly went viral. We’ve set some monitors to track the conversation around the OffTarget campaign. The main audience in these conversations had affinity to Conservative, Christianity or Constitutional interests.
Theses insights can later on serve the company’s future marketing efforts to change the sentiment around it to a more positive one. Social Media Crisis Routine 1. 2. 3. Respond, react, engage. 4. 5. A Hero to the Rescue. AJ Ghergich sur Twitter : "Google just made Twitter even more vital for reputation management! #socialmedia #SEO... New FTC Guidelines on Endorsements in Social Media - Go Fish Digital.
When you see a recommendation made on Twitter or Pinterest for a product or a service, if the person endorsing it has a relationship of some type with the company doing the advertising of the product, there’s a requirement that the relationship driving the endorsement be disclosed. That’s true on Blogs as well. An endorsement should reflect a “Truth in Advertising” principle that any endorsements made be honest, and not driven by a relationship. The Federal Trade Commission’s (FTDs) new guidelines tell us things like this: Say you’re planning a vacation. You do some research and find a glowing review on someone’s blog that a particular resort is the most luxurious place he has ever stayed.
The FTC issues informative guidelines, and updates those from time to time to help people understand how their rules fit in with new technologies, such as social networks. The reasons for making this update, include: Simply Measured sur Twitter : "[NEW] 3 Big #SocialMedia Trends That Are About to Blow Up: VIA @jadefurubayashi. ?utm_source=twt&utm_medium=soc&utm_campaign=blg#i. 3 Big Social Media Trends That Are About to Blow Up Jade Furubayashi Blogger Extraordinaire Simply Measured Whew, that was a whirlwind. I just spent 50 hours in the ATL, soaking up all the information that Social Media Today’s conference, The Social Shake-Up, had to offer.
Often times, these conferences have the same ‘ol ring to them: “Be engaging!” “Pay attention to your audience!” “What’s going on with the millennials!?” The 2015 Social Media Marketing Trends Report In many sessions, people were shocked to hear that things like video might already be old news. 2D Video, Step Aside! Leading marketers have already conceptually, and even tactically, moved on from the traditional video format. This is something we can expect to see much more of, and then some.
Social Listening is Morphing into Visual Listening As marketers, we understand that social listening is the process of monitoring keywords and conversations on social in real-time. The Social Media – Content Marketer Hybrid Download. Simply Measured sur Twitter : "We just released the 2015 #Social Marketing Trends Report w/ @TrustRadius! Download your copy: 2015 Social Marketing Trends Report. Buffer sur Twitter : "The Best Way to Spend 30 Minutes on #SocialMedia: What's the Best Use of Your Time on Social Media?
2.6K Flares Filament.io 2.6K Flares × Social media management can be a full-time job, and even for those who do social along with any number of other tasks, social media marketing can still take 10 or more hours every week. So what would you do if you only had 30 minutes to spend on social media? How would you prioritize your tasks so you make the absolute most of your valuable time? I tend to find pockets of time throughout the day where I wish I could be as productive as possible in windows here and there. Here are some ways I’ve attempted to use my 30-minute chunks, and maybe they’ll spark some ideas for your marketing spurts as well. Crazy fact: We’re on social media for 3.6 hours every day A study by Ipsos found that the average social network user spends 3.6 hours on social media every day. The age breakdown shows the average daily use for younger social media users is even higher.
Wow! The daily tasks of a social media manager Again, here’s the list: Whew! So let’s break things down. Kim Garst ツ sur Twitter : "Top 30 Women In #SocialMedia Who Are Rocking It #LikeAGirl: Top 30 Women In Social Media Who Are Rocking It #LikeAGirl. Twitter. Buffer sur Twitter : "23 Tools and Resources to Create Images for #SocialMedia: 23 Tools and Resources to Create Images for Social Media. Update – we launched Pablo a new tool to create beautiful images for your social media posts in under 30 seconds You can use Pablo right from the get-go, no need to login or create an account. Just quickly create amazing images super fast. You can try out the first version of Pablo right now – no login required. Just head to and give it a try! We’d love to hear your thoughts about Pablo on Twitter, just hit us up @buffer and hope it makes creating images for your social media posts much easier for you.
Ok, back to the blogpost! Through experimentation and iteration, we’ve found that including images when sharing to social media increases engagement across the board—more clicks, reshares, replies, and favorites. Using images in social media posts is well worth trying with your profiles. As a small business owner or a one-person marketing team, is this something you can pull off by yourself? Got a favorite image creation tool?
1. 2. Additional screen capture tools: 3. Twitter. Social media stats: end-of-year state of play. As we barrel towards the end of 2014, let’s round-up how all the major players in the social web currently stand. Has the mighty Facebook finally been usurped by a hipper, younger network? Has Snapchat brought a rain of fire down on its instant messaging competition? Has Ello caused enough of a stir to worry the more marketing filled platforms? When was the last time someone added you to their Google+ circles? Let’s see if we can answer at least three of these questions… Instagram As announced this week, Instagram has more than 300m active users, sharing 70m photos and videos everyday. 100m of which joined in the last 10 months.
The social photo/video network will also begin rolling out verified badges for celebrity Instagram users (a bit like on Twitter) and has begun a stringent process of removing fake accounts forever. The major triumph here for Instagram is that it’s now bigger than Twitter… Twitter Twitter has approximately 16m less monthly active users than Instagram.
Facebook Ello. Why You Should Pay More Attention to Google+ and LinkedIn. Google+ and LinkedIn get a bad rep among social media marketers. Granted, they’re not established and recognized beasts like Facebook and Twitter, but maybe that’s a good thing. In a recent study by Shareaholic, researchers focused on social media post-click engagement across nearly all the major social media networks. The results were very intriguing. As you can see above, these networks are ranked by average time spent on the site. Google+ users aren’t just quickly skimming content. Guide: Building a Global + Local Social Media Strategy. Social Media Strategy: The Pros and Cons of Global vs. Local. Every social media strategy – local or global – has pros and cons.
Understanding these tradeoffs will help your brand decide which type of presence you need, or whether you want something in between: a “global-local” presence. Choosing a direction can be tricky. Lets take a look at some of the options you have. Local Presence Many small companies start with a local social media strategy simply because their product’s audience lives in their local community. As they grow and move into other areas of the world, they often switch to a global social media strategy because they don’t have the resources to support a local approach for multiple locations.
(Download our new guide: Building a Global & Local Social Media Strategy for free!) Local strategies have the benefit of relevance in their target market. Maintaining local social media presences, however, becomes more challenging as a brand expands outside its original market. Global Presence Global-Local Presence. Social Media Content Marketing Strategy - StumbleUpon. Do you know who your potential clients are, what they do and what motivates and inspires them?
If you don’t, you’re missing a huge opportunity! Whether your target market is an individual or a business, to connect with your audience, you need to speak their language. This makes it important to quit the broad stroke marketing approach and instead get niche specific. After all, not everyone is your perfect client.
Stop speaking in generalities and start making a targeted effort with your content marketing. Scared to niche down in your business? Worried that you should cast a wider net? Gone are the days of speaking to everyone and anyone. “If your message is vanilla and one-size-fits-all, people aren’t going to respond because they are busy listening to someone else’s message that is spot on for them. So what can narrowing your niche and developing a targeted content marketing strategy do for you? 1. You’re going to build a customer persona and identify what problems you solve. 2.
Step 1: 3. SEO en un entorno social. El pasado día 10 de Abril asistimos al debate sobre SEO en un entorno Social celebrado en el mayor evento de Marketing Digital de España, la Feria OMExpo 2014 en IFEMA. Este debate sobre SEO, contó con la presencia de grandes Gurús del marketing y de SEO como Aleyda Solís, Fernando Macía y Gianluca Fiorelli. La mesa de debate estuvo dirigida por Guillermo Vilarroig. Estas fueron las preguntas que se plantearon en el debate: 1.
La respuesta del público asistente fue positiva en cuanto al impacto de las redes sociales en SEO, sin embargo los profesionales apuntaron que no es cierto. Aleyda Solís comentó que “no te vas a posicionar mejor por tener más retweets” sino que las redes sociales en la estrategia SEO confieren a tu marca una relevancia que ayuda al posicionamiento, pero que en sí las redes sociales no son un factor directo y determinante para el posicionamiento orgánico. 2.
A) Enlaces externos b) Google Plus +1 c) Facebook likes 3. A) Moz b) Majestic c) Ahrefs 4. Social Marketing Reports. Goes Global for Social Media Week. Socialbakers on the Stage Socialbakers had delegates in four cities for Social Media Week (SMW). CEO and Co-Founder Jan Rezab in New York, Regional Director Egon Wilcsek in Hamburg, and Account Executives Massimiliano Polli and Federica Ianiro in Barcelona and Milan respectively. Local data was used for each city to present a global theme: “Untold Social Media Secrets and How Analytics-Driven Marketers Perform Better”. Jan opened his presentation in New York by announcing that Socialbakers is ready to “support marketers by building better and deeper tools,” referring to the recent funding announcement of $26 million. He proceeded to address topics on social customer care, engagement rates on Facebook, and how best to measure and react to changes in social media.
The growing presence of brands and clutter on social is among the challenges marketers face today. But instead of blaming Facebook, Jan said, the secret is learning how to perform and market better on social. Spreading the Message. Pbcs. Centralised vs Localised Social Media Presences for International Brands. 9 Tips for Running Successful Facebook Contests.
Have you considered using a Facebook contest? These days, it seems like just about everyone is giving away something on Facebook. iPad or $100 gift certificate, anyone? Keep reading to learn nine tips for making Facebook contests more successful. Do Contests Really Work? Some business owners recognize that contests can increase the number of people who Like their business, and even more importantly, they realize that contests can provide valuable customer information. Then there are the business owners who complain that Facebook contests “just don’t work.” So do contests work or not? They do—but only if you do them the right way, with a reason for your fans to want to interact, a good prize and a clean design like Pocono Mountains features in their latest contest. Pocono Mountains offer an interactive contest where fans are asked to create a "life's greater" equation then enter for a chance to be featured on a billboard in Philly and/or NYC. #1: Determine Whether You Really Need a Contest.
Cards. Introduction With Twitter Cards, you can attach rich photos, videos and media experiences to Tweets, helping to drive traffic to your website. Simply add a few lines of markup to your webpage, and users who Tweet links to your content will have a “Card” added to the Tweet that’s visible to their followers.
The Tweet embedded below shows a Player Card along with 140 characters: Drive engagement from your Tweets The different Card types each have a beautiful consumption experience built for Twitter’s web and mobile clients: Summary Card: Title, description, and thumbnail.Summary Card with Large Image: Similar to the Summary Card, but with a prominently-featured image.App Card: A Card with a direct download to a mobile app.Player Card: A Card that can provide video/audio/media. To learn more about how the Card meta tags and web crawler work, check out the Getting Started Guide. Drive app downloads from your Tweets Get started in 4 simple steps Ready to get started with Cards? Content Promotion - 33 Ways to Promote Your Content. Why Google+ is Good For Business – and the Stats to Prove it [Infographic] Get ready for some proof that Google+ is important for your business.
It’s the final day of infographic week based on our Ultimate Guide to Marketing with Infographics, and I’ll be sharing our fourth infographic example using the 12 steps that make marketing data visualization easier. This time I’ll be running through why you should be using Google+ for your business. Don’t forget the tweetable facts taken from the infographic at the end of the post. But I don’t want a 3rd sock! Add Google+ as your third business marketing sock. That title was the best quote heard at last years SEOmoz MOZcon conference – in reference to Google+ being an unnecessary extra social network after Twitter and Facebook. “On Air” video hangouts are great for broadcasting and chatting with people en masse – you can use them to train existing customers on using your product or just have an open Q&A session.
And if you happen to be a Red Hot Chili Peppers fan (and a guy), you’ll know what to do with that third sock. Avinash Kaushik - Google+ - How to make your social media campaign go viral? A dear… How to Get a Boatload of People to Pin Your Products to Pinterest. Step by Step Content Marketing. Creating Ultimate Guides and Using Them to Build Your Marketing List.
2012 Social Media Marketing Industry Report. Get More Tweets: 5 UX Tips for Boosting Your Site’s Virality. 5 Tips for Moving Social Media Leads Into the Sales Funnel. Forget About ROI, Start Thinking About 'ROE' ER Social Media Strategy 2012.