How to Handle a Social Media Crisis Like Target. Even good intentions can lead to a Spanish Inquisition.
You can’t expect that – but you should always be prepared. Target’s latest social media crisis is a just a good example of how doing the right thing can lead to a massive headache. The company did everything right. A single customer posted a complaint addressing a gender bias at the toy section. The company listened and decided to make some changes. Well, apparently not everyone liked it. Christian evangelist Franklin Graham posted some tweets that quickly went viral. AJ Ghergich sur Twitter : "Google just made Twitter even more vital for reputation management! #socialmedia #SEO...
New FTC Guidelines on Endorsements in Social Media - Go Fish Digital. When you see a recommendation made on Twitter or Pinterest for a product or a service, if the person endorsing it has a relationship of some type with the company doing the advertising of the product, there’s a requirement that the relationship driving the endorsement be disclosed.
That’s true on Blogs as well. An endorsement should reflect a “Truth in Advertising” principle that any endorsements made be honest, and not driven by a relationship. The Federal Trade Commission’s (FTDs) new guidelines tell us things like this: Simply Measured sur Twitter : "[NEW] 3 Big #SocialMedia Trends That Are About to Blow Up: VIA @jadefurubayashi. ?utm_source=twt&utm_medium=soc&utm_campaign=blg#i. 3 Big Social Media Trends That Are About to Blow Up Jade Furubayashi Blogger Extraordinaire Simply Measured Whew, that was a whirlwind.
I just spent 50 hours in the ATL, soaking up all the information that Social Media Today’s conference, The Social Shake-Up, had to offer. Often times, these conferences have the same ‘ol ring to them: “Be engaging!” Simply Measured sur Twitter : "We just released the 2015 #Social Marketing Trends Report w/ @TrustRadius! Download your copy: 2015 Social Marketing Trends Report. The new 2015 Social Media Marketing Trends report reveals that marketers are still struggling with how to justify the value of their social programs.
Authored by TrustRadius, the leading peer review site for business software, the report highlights social marketers' top challenges, how they're confronting them, and how your own priorities stack up. Download the social trends report to learn: The greatest challenges facing social marketers todayHow social marketers are measuring their success in 2015Which social media goals rank highest among marketersHow priorities vary for small, mid-size and enterprise companies ...and more. Fill out the form to download the report! Buffer sur Twitter : "The Best Way to Spend 30 Minutes on #SocialMedia: What's the Best Use of Your Time on Social Media?
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Kim Garst ツ sur Twitter : "Top 30 Women In #SocialMedia Who Are Rocking It #LikeAGirl: Top 30 Women In Social Media Who Are Rocking It #LikeAGirl. Twitter. Buffer sur Twitter : "23 Tools and Resources to Create Images for #SocialMedia: 23 Tools and Resources to Create Images for Social Media. Update – we launched Pablo a new tool to create beautiful images for your social media posts in under 30 seconds You can use Pablo right from the get-go, no need to login or create an account.
Just quickly create amazing images super fast. You can try out the first version of Pablo right now – no login required. Twitter. Social media stats: end-of-year state of play. As we barrel towards the end of 2014, let’s round-up how all the major players in the social web currently stand.
Has the mighty Facebook finally been usurped by a hipper, younger network? Has Snapchat brought a rain of fire down on its instant messaging competition? Has Ello caused enough of a stir to worry the more marketing filled platforms? When was the last time someone added you to their Google+ circles? Let’s see if we can answer at least three of these questions… Instagram As announced this week, Instagram has more than 300m active users, sharing 70m photos and videos everyday. 100m of which joined in the last 10 months. The social photo/video network will also begin rolling out verified badges for celebrity Instagram users (a bit like on Twitter) and has begun a stringent process of removing fake accounts forever.
The major triumph here for Instagram is that it’s now bigger than Twitter… Why You Should Pay More Attention to Google+ and LinkedIn. Google+ and LinkedIn get a bad rep among social media marketers.
Granted, they’re not established and recognized beasts like Facebook and Twitter, but maybe that’s a good thing. Guide: Building a Global + Local Social Media Strategy. In today’s digital world, brands can easily take their marketing efforts global on social media.
The biggest challenge can then be localizing strategy and messaging. Learn how to balance global and local tactics to find the right geo strategy for your brand. Download this social media guide to learn: The key differences between a global and local social strategyHow to find the right mix of global vs. local tactics for your brandWays to measure whether your current geo strategy is working ...and much more. Social Media Strategy: The Pros and Cons of Global vs. Local. Every social media strategy – local or global – has pros and cons.
Understanding these tradeoffs will help your brand decide which type of presence you need, or whether you want something in between: a “global-local” presence. Choosing a direction can be tricky. Lets take a look at some of the options you have. Local Presence. Social Media Content Marketing Strategy - StumbleUpon. Do you know who your potential clients are, what they do and what motivates and inspires them? If you don’t, you’re missing a huge opportunity! Whether your target market is an individual or a business, to connect with your audience, you need to speak their language.
This makes it important to quit the broad stroke marketing approach and instead get niche specific. After all, not everyone is your perfect client. Stop speaking in generalities and start making a targeted effort with your content marketing. SEO en un entorno social. El pasado día 10 de Abril asistimos al debate sobre SEO en un entorno Social celebrado en el mayor evento de Marketing Digital de España, la Feria OMExpo 2014 en IFEMA. Este debate sobre SEO, contó con la presencia de grandes Gurús del marketing y de SEO como Aleyda Solís, Fernando Macía y Gianluca Fiorelli.
La mesa de debate estuvo dirigida por Guillermo Vilarroig. Estas fueron las preguntas que se plantearon en el debate: 1. Social Marketing Reports. Goes Global for Social Media Week. Socialbakers on the Stage Socialbakers had delegates in four cities for Social Media Week (SMW). CEO and Co-Founder Jan Rezab in New York, Regional Director Egon Wilcsek in Hamburg, and Account Executives Massimiliano Polli and Federica Ianiro in Barcelona and Milan respectively.
Local data was used for each city to present a global theme: “Untold Social Media Secrets and How Analytics-Driven Marketers Perform Better”. Jan opened his presentation in New York by announcing that Socialbakers is ready to “support marketers by building better and deeper tools,” referring to the recent funding announcement of $26 million. Pbcs. Centralised vs Localised Social Media Presences for International Brands. 9 Tips for Running Successful Facebook Contests. Have you considered using a Facebook contest? These days, it seems like just about everyone is giving away something on Facebook. iPad or $100 gift certificate, anyone? Keep reading to learn nine tips for making Facebook contests more successful. Do Contests Really Work? Some business owners recognize that contests can increase the number of people who Like their business, and even more importantly, they realize that contests can provide valuable customer information.
So do contests work or not? Cards. Updated on Wed, 2014-04-23 00:11 English | 日本語 Introduction Twitter Cards make it possible for you to attach media experiences to Tweets that link to your content. Simply add a few lines of HTML to your webpages, and users who Tweet links to your content will have a "card" added to the Tweet that’s visible to all of their followers. Cards drive engagement from your Tweets There are 7 Card types that can be attached to Tweets, each of which has a beautiful consumption experience built for Twitter's web and mobile clients: Summary Card: Default Card, including a title, description, thumbnail, and Twitter account attribution. Content Promotion - 33 Ways to Promote Your Content. Why Google+ is Good For Business – and the Stats to Prove it [Infographic] Get ready for some proof that Google+ is important for your business. It’s the final day of infographic week based on our Ultimate Guide to Marketing with Infographics, and I’ll be sharing our fourth infographic example using the 12 steps that make marketing data visualization easier.
This time I’ll be running through why you should be using Google+ for your business. Don’t forget the tweetable facts taken from the infographic at the end of the post. Avinash Kaushik - Google+ - How to make your social media campaign go viral? A dear… How to Get a Boatload of People to Pin Your Products to Pinterest. Step by Step Content Marketing. Creating Ultimate Guides and Using Them to Build Your Marketing List. You’ve seen them – ultimate marketing guides to Twitter, Facebook, Tumblr, and other important digital marketing resources. Creating ultimate guides are a great way to attract traffic, links, and social shares to your blog or website.
The issue most people run into is with the number of blogs out there (especially ones on online marketing) – how do you create an ultimate guide if there are already tons of posts on a given subject? In today’s post, we’re going to look at the steps to creating the ultimate guide to anything and how you can use your ultimate guide to get mailing list subscribers. Step One: Subscribe to Lots of Blogs in Your Industry Ultimate guides are successful when they are written about trending topics, and the only way to know what is a trending topic is to see what others are writing about.
This is a great way to find out what is trending – the more you see the name of a product, service, or network pop up, the more it means you should be writing about it. 2012 Social Media Marketing Industry Report. Get More Tweets: 5 UX Tips for Boosting Your Site’s Virality. 5 Tips for Moving Social Media Leads Into the Sales Funnel. Facebook Timeline Template > Free Cheatsheet Download – Dimensions, Sizes, Tips.
Download ZIP file now: Forget About ROI, Start Thinking About 'ROE' Word-of-mouth is gold and social media is the vessel we use to promote it, but how exactly is it accomplished? As businesses we are always looking for ways to lower the cost of acquiring new customers. It’s simple economics, the lower the acquisition cost the more sales (and money) we make…simple right? Not exactly. ER Social Media Strategy 2012.