Social Media Strategy: The Pros and Cons of Global vs. Local. Every social media strategy – local or global – has pros and cons.
Understanding these tradeoffs will help your brand decide which type of presence you need, or whether you want something in between: a “global-local” presence. Choosing a direction can be tricky. Lets take a look at some of the options you have. Local Presence. Social Media Content Marketing Strategy - StumbleUpon. Do you know who your potential clients are, what they do and what motivates and inspires them?
If you don’t, you’re missing a huge opportunity! Whether your target market is an individual or a business, to connect with your audience, you need to speak their language. This makes it important to quit the broad stroke marketing approach and instead get niche specific. After all, not everyone is your perfect client. Stop speaking in generalities and start making a targeted effort with your content marketing. SEO en un entorno social. Social Marketing Reports. Goes Global for Social Media Week. Socialbakers on the Stage Socialbakers had delegates in four cities for Social Media Week (SMW).
CEO and Co-Founder Jan Rezab in New York, Regional Director Egon Wilcsek in Hamburg, and Account Executives Massimiliano Polli and Federica Ianiro in Barcelona and Milan respectively. Local data was used for each city to present a global theme: “Untold Social Media Secrets and How Analytics-Driven Marketers Perform Better”. Jan opened his presentation in New York by announcing that Socialbakers is ready to “support marketers by building better and deeper tools,” referring to the recent funding announcement of $26 million. Pbcs. Centralised vs Localised Social Media Presences for International Brands. 9 Tips for Running Successful Facebook Contests.
Have you considered using a Facebook contest?
These days, it seems like just about everyone is giving away something on Facebook. iPad or $100 gift certificate, anyone? Keep reading to learn nine tips for making Facebook contests more successful. Do Contests Really Work? Some business owners recognize that contests can increase the number of people who Like their business, and even more importantly, they realize that contests can provide valuable customer information. Cards. Updated on Wed, 2014-04-23 00:11 English | 日本語 Introduction Twitter Cards make it possible for you to attach media experiences to Tweets that link to your content.
Simply add a few lines of HTML to your webpages, and users who Tweet links to your content will have a "card" added to the Tweet that’s visible to all of their followers. Cards drive engagement from your Tweets. Content Promotion - 33 Ways to Promote Your Content. Why Google+ is Good For Business – and the Stats to Prove it [Infographic] Get ready for some proof that Google+ is important for your business.
It’s the final day of infographic week based on our Ultimate Guide to Marketing with Infographics, and I’ll be sharing our fourth infographic example using the 12 steps that make marketing data visualization easier. This time I’ll be running through why you should be using Google+ for your business. Don’t forget the tweetable facts taken from the infographic at the end of the post. But I don’t want a 3rd sock!
Avinash Kaushik - Google+ - How to make your social media campaign go viral? A dear… How to Get a Boatload of People to Pin Your Products to Pinterest. Step by Step Content Marketing. Creating Ultimate Guides and Using Them to Build Your Marketing List. You’ve seen them – ultimate marketing guides to Twitter, Facebook, Tumblr, and other important digital marketing resources.
Creating ultimate guides are a great way to attract traffic, links, and social shares to your blog or website. The issue most people run into is with the number of blogs out there (especially ones on online marketing) – how do you create an ultimate guide if there are already tons of posts on a given subject? In today’s post, we’re going to look at the steps to creating the ultimate guide to anything and how you can use your ultimate guide to get mailing list subscribers. Step One: Subscribe to Lots of Blogs in Your Industry Ultimate guides are successful when they are written about trending topics, and the only way to know what is a trending topic is to see what others are writing about. 2012 Social Media Marketing Industry Report. Are you wondering how your peers are using social media?
Wondering if you should focus on Google+ or Pinterest? In our fourth annual social media study, more than 3800 marketers reveal where they focus their social media activities, how much time they invest and what the rewards are. Here’s a Preview Watch this quick video overview: To understand how marketers are using social media, Social Media Examiner conducted its fourth annual 2012 Social Media Marketing Industry Report. Get More Tweets: 5 UX Tips for Boosting Your Site’s Virality.
Social networking sites account for the most referral traffic to all websites just behind organic search.
So you better be optimizing for more sharing. But it’s not just slapping a Tweet button and producing link-bait content that people will Like and Retweet. Here are 5 fresh user experience ideas for boosting how much your site gets shared: 5 Tips for Moving Social Media Leads Into the Sales Funnel. Facebook Timeline Template > Free Cheatsheet Download – Dimensions, Sizes, Tips. Download ZIP file now: Facebook changing anything is usually cause for an onslaught of angry status updates from the general public about how everyone liked it the way it was before, pages and groups dedicated to getting back the “old Facebook,” and more recently, people swearing they’ll move on to Google+.
I’ll admit, when I heard Timeline would finally be rolling out to brands, I was a little disgruntled. We’ve all known it was inevitable, but I’d finally gotten great at creating canvas apps after the demise of FBML. Running contests through default landing tabs went seamlessly. I guess it was just time to level up. Forget About ROI, Start Thinking About 'ROE' Word-of-mouth is gold and social media is the vessel we use to promote it, but how exactly is it accomplished? As businesses we are always looking for ways to lower the cost of acquiring new customers. It’s simple economics, the lower the acquisition cost the more sales (and money) we make…simple right? Not exactly. As with most things it’s easier said than done, but if you make it part of your daily customer/employee interaction to give your customers something positive to talk about you go a long way to influencing a higher rate of word-of-mouth, let’s call it your ROE or "Return On Experience.
" In this post I’m going to throw out some radical ideas. ER Social Media Strategy 2012.