Social Media

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Kim Garst ツ sur Twitter : "Top 30 Women In #SocialMedia Who Are Rocking It #LikeAGirl: Top 30 Women In Social Media Who Are Rocking It #LikeAGirl. Twitter. Buffer sur Twitter : "23 Tools and Resources to Create Images for #SocialMedia: 23 Tools and Resources to Create Images for Social Media. Through experimentation and iteration, we’ve found that including images when sharing to social media increases engagement across the board—more clicks, reshares, replies, and favorites.

23 Tools and Resources to Create Images for Social Media

In one experiment, retweets alone more than doubled for updates with images compared to those without. Using images in social media posts is well worth trying with your profiles. As a small business owner or a one-person marketing team, is this something you can pull off by yourself? At Buffer, we create all the images for our blogposts and social media sharing without any outside design help. We rely on a handful of amazing tools and resources to get the job done, and I’ll be happy to share with you the ones we use and the extras that we’ve found helpful or interesting. Got a favorite image creation tool? Twitter. Social media stats: end-of-year state of play. As we barrel towards the end of 2014, let’s round-up how all the major players in the social web currently stand.

Social media stats: end-of-year state of play

Has the mighty Facebook finally been usurped by a hipper, younger network? Has Snapchat brought a rain of fire down on its instant messaging competition? Has Ello caused enough of a stir to worry the more marketing filled platforms? When was the last time someone added you to their Google+ circles? Let’s see if we can answer at least three of these questions… Instagram As announced this week, Instagram has more than 300m active users, sharing 70m photos and videos everyday. 100m of which joined in the last 10 months.

The social photo/video network will also begin rolling out verified badges for celebrity Instagram users (a bit like on Twitter) and has begun a stringent process of removing fake accounts forever. The major triumph here for Instagram is that it’s now bigger than Twitter… Why You Should Pay More Attention to Google+ and LinkedIn. Google+ and LinkedIn get a bad rep among social media marketers.

Why You Should Pay More Attention to Google+ and LinkedIn

Granted, they’re not established and recognized beasts like Facebook and Twitter, but maybe that’s a good thing. In a recent study by Shareaholic, researchers focused on social media post-click engagement across nearly all the major social media networks. The results were very intriguing. As you can see above, these networks are ranked by average time spent on the site.

YouTube is the reigning champ. Guide: Building a Global + Local Social Media Strategy. In today’s digital world, brands can easily take their marketing efforts global on social media.

Guide: Building a Global + Local Social Media Strategy

The biggest challenge can then be localizing strategy and messaging. Social Media Strategy: The Pros and Cons of Global vs. Local. Every social media strategy – local or global – has pros and cons.

Social Media Strategy: The Pros and Cons of Global vs. Local

Understanding these tradeoffs will help your brand decide which type of presence you need, or whether you want something in between: a “global-local” presence. Choosing a direction can be tricky. Lets take a look at some of the options you have. Local Presence. Social Media Content Marketing Strategy - StumbleUpon. Do you know who your potential clients are, what they do and what motivates and inspires them?

Social Media Content Marketing Strategy - StumbleUpon

If you don’t, you’re missing a huge opportunity! Whether your target market is an individual or a business, to connect with your audience, you need to speak their language. This makes it important to quit the broad stroke marketing approach and instead get niche specific. After all, not everyone is your perfect client. Stop speaking in generalities and start making a targeted effort with your content marketing. SEO en un entorno social. El pasado día 10 de Abril asistimos al debate sobre SEO en un entorno Social celebrado en el mayor evento de Marketing Digital de España, la Feria OMExpo 2014 en IFEMA.

SEO en un entorno social

Este debate sobre SEO, contó con la presencia de grandes Gurús del marketing y de SEO como Aleyda Solís, Fernando Macía y Gianluca Fiorelli. La mesa de debate estuvo dirigida por Guillermo Vilarroig. Estas fueron las preguntas que se plantearon en el debate: 1. ¿Tienen las redes sociales un impacto directo en los resultados orgánicos? La respuesta del público asistente fue positiva en cuanto al impacto de las redes sociales en SEO, sin embargo los profesionales apuntaron que no es cierto. Aleyda Solís comentó que “no te vas a posicionar mejor por tener más retweets” sino que las redes sociales en la estrategia SEO confieren a tu marca una relevancia que ayuda al posicionamiento, pero que en sí las redes sociales no son un factor directo y determinante para el posicionamiento orgánico. 2.

Social Marketing Reports. Goes Global for Social Media Week. Socialbakers on the Stage Socialbakers had delegates in four cities for Social Media Week (SMW).

Goes Global for Social Media Week

CEO and Co-Founder Jan Rezab in New York, Regional Director Egon Wilcsek in Hamburg, and Account Executives Massimiliano Polli and Federica Ianiro in Barcelona and Milan respectively. Local data was used for each city to present a global theme: “Untold Social Media Secrets and How Analytics-Driven Marketers Perform Better”. Jan opened his presentation in New York by announcing that Socialbakers is ready to “support marketers by building better and deeper tools,” referring to the recent funding announcement of $26 million. Pbcs. Centralised vs Localised Social Media Presences for International Brands. 9 Tips for Running Successful Facebook Contests.

Have you considered using a Facebook contest?

9 Tips for Running Successful Facebook Contests

These days, it seems like just about everyone is giving away something on Facebook. iPad or $100 gift certificate, anyone? Keep reading to learn nine tips for making Facebook contests more successful. Do Contests Really Work? Some business owners recognize that contests can increase the number of people who Like their business, and even more importantly, they realize that contests can provide valuable customer information. Cards. Updated on Wed, 2014-04-23 00:11 English | 日本語 Introduction Twitter Cards make it possible for you to attach media experiences to Tweets that link to your content.


Simply add a few lines of HTML to your webpages, and users who Tweet links to your content will have a "card" added to the Tweet that’s visible to all of their followers. Cards drive engagement from your Tweets There are 7 Card types that can be attached to Tweets, each of which has a beautiful consumption experience built for Twitter's web and mobile clients: Content Promotion - 33 Ways to Promote Your Content.

Why Google+ is Good For Business – and the Stats to Prove it [Infographic] Get ready for some proof that Google+ is important for your business. It’s the final day of infographic week based on our Ultimate Guide to Marketing with Infographics, and I’ll be sharing our fourth infographic example using the 12 steps that make marketing data visualization easier. This time I’ll be running through why you should be using Google+ for your business. Don’t forget the tweetable facts taken from the infographic at the end of the post. But I don’t want a 3rd sock! Add Google+ as your third business marketing sock. That title was the best quote heard at last years SEOmoz MOZcon conference – in reference to Google+ being an unnecessary extra social network after Twitter and Facebook.

Avinash Kaushik - Google+ - How to make your social media campaign go viral? A dear… How to Get a Boatload of People to Pin Your Products to Pinterest. Step by Step Content Marketing. Creating Ultimate Guides and Using Them to Build Your Marketing List. You’ve seen them – ultimate marketing guides to Twitter, Facebook, Tumblr, and other important digital marketing resources. Creating ultimate guides are a great way to attract traffic, links, and social shares to your blog or website. The issue most people run into is with the number of blogs out there (especially ones on online marketing) – how do you create an ultimate guide if there are already tons of posts on a given subject?

In today’s post, we’re going to look at the steps to creating the ultimate guide to anything and how you can use your ultimate guide to get mailing list subscribers. Step One: Subscribe to Lots of Blogs in Your Industry Ultimate guides are successful when they are written about trending topics, and the only way to know what is a trending topic is to see what others are writing about. This is a great way to find out what is trending – the more you see the name of a product, service, or network pop up, the more it means you should be writing about it.

2012 Social Media Marketing Industry Report. Are you wondering how your peers are using social media? Wondering if you should focus on Google+ or Pinterest? In our fourth annual social media study, more than 3800 marketers reveal where they focus their social media activities, how much time they invest and what the rewards are. Here’s a Preview Watch this quick video overview: To understand how marketers are using social media, Social Media Examiner conducted its fourth annual 2012 Social Media Marketing Industry Report. We set out to uncover the “who, what, where, when and why” of social media marketing with this report. A significant 3800 marketers provided valuable insight you won’t find elsewhere. In this free report, you’ll discover: Get More Tweets: 5 UX Tips for Boosting Your Site’s Virality. Social networking sites account for the most referral traffic to all websites just behind organic search. So you better be optimizing for more sharing. But it’s not just slapping a Tweet button and producing link-bait content that people will Like and Retweet.

5 Tips for Moving Social Media Leads Into the Sales Funnel. Facebook Timeline Template > Free Cheatsheet Download – Dimensions, Sizes, Tips. Download ZIP file now: Facebook changing anything is usually cause for an onslaught of angry status updates from the general public about how everyone liked it the way it was before, pages and groups dedicated to getting back the “old Facebook,” and more recently, people swearing they’ll move on to Google+. I’ll admit, when I heard Timeline would finally be rolling out to brands, I was a little disgruntled. We’ve all known it was inevitable, but I’d finally gotten great at creating canvas apps after the demise of FBML. Running contests through default landing tabs went seamlessly. I guess it was just time to level up. And I do believe converting to Timeline for brands will be a level up. While profile photos are pretty limited now, cover photos have an expansive 851 pixels to work with spanning across the width of the page.

Apps are getting the most significant upgrade, with a new 810 pixel width and their own blank page. Forget About ROI, Start Thinking About 'ROE' Word-of-mouth is gold and social media is the vessel we use to promote it, but how exactly is it accomplished? As businesses we are always looking for ways to lower the cost of acquiring new customers. It’s simple economics, the lower the acquisition cost the more sales (and money) we make…simple right? Not exactly. As with most things it’s easier said than done, but if you make it part of your daily customer/employee interaction to give your customers something positive to talk about you go a long way to influencing a higher rate of word-of-mouth, let’s call it your ROE or "Return On Experience. " In this post I’m going to throw out some radical ideas.

Customer Experience I’ve brought this up before but I thought it important enough to bring it up here again and that is: it’s the difference between what people expect and the actual level of customer service received that will dictate whether or not a person will talk about how their business with you went. ER Social Media Strategy 2012.